Saturday, January 17, 2015

Will TSU Come Close To Facebook? - Social Media

TSU , pronounced Sue, has had a solid backing from venture capital company Sancus Capital Prive who invested $7 million. 50 Cent and NBA star Carmelo Anthony even jumped onto the social networking platform and so has the public.  https://www.tsu.co/PervaraKapadia


No doubt it is a fact that Facebook is a more established Social Networking Platform but 
Tsu is different in that it wants to reward You the user for sharing their platform. They aim to do this by giving you a revenue share from the advertisements they display.
You can join the social media network through a friend or family members unique short code  
https://www.tsu.co/PervaraKapadia

The concept of Tsu is very simple and was in fact modeled after revenue share payout of YouTube. The only difference is that Tsu is a Social Networking Platform that is open to all types of media (pictures, videos, audio, etc).

So instead of getting paid on YouTube for having views, you can get paid on Tsu for having views to the media and content you share.

The more engaging your content, the more it gets shared, the more money you make. 

Tsu has the #Hashtag capability.It enables you to check out Analytics on your Various Posts as well. Most of the Users on Facebook tend to stay within their own timeline [Home Page]. It looks like Tsu is definitely paving the way for Social Networking exploration by using #Hashtag searches.Here’s How You Get Paid  on TSU:Tsu pays out a whopping 90% to it’s users who are creating content and sharing posts. While the company itself keeps 10% of the total revenue it earns from the display advertisements.
Tsu works a lot like Network Marketing in that it’s referral based and there are levels to their payouts. Except your organization is not called a team, it’s called a “Family Tree.” So let’s say you invite someone to sign up to Tsu. Anyone that 
creates an account using your unique link will become your 'children' and are now a part of your Family Tree. Then when those users refer others to the platform, they will become their children and will be your 'grandchildren,' thus expanding the growth of your Family Tree. The good part is that You have total control of your network and they want to pay you to grow it! They do this using a unique algorithm that pays out the family tree of children and grandchildren based on tracking and measurement metrics.
According to their 
FAQ page, Tsu uses what they call the “rule of infinite thirds” to distribute the revenue generated from user content and then takes it’s 10% cut from the total share.
So let’s say that I created a really awesome video and it got a ton of shares and I made some money, but I joined under you. Well you would earn one-third of the revenue from the video that I made after Tsu has taken their cut. And whomever you joined under, would get a third of a third of that revenue, etc. If that sounds confusing and you’d like some numbers, let’s use the $500 example.
Out of $500 earned on Tsu, $450 would be shared with the users. So let’s assume that there are three users who have shared and re-shared content, the revenue would be distributed like this: Simple Explanation as an Example: Say for instance, I create an awesome video that earns $500, but after Tsu takes their 10% cut the total revenue would be $450 remaining. Which means that I would take 50% of $450 which equals $225 profit. The first user who shared my video would earn one third (33.3%) of the $450, tallying their profit to $149.85. The next user after that who shared the re-shared content, would receive an 11.1% share of the original $450. Their commissions would be $49.95 since their a third of a third, and so on.
Tsu is a unique Platform in that it combines the revenue sharing concept of YouTube with a Facebook like twist. 
Create Your Free Account today and see if Tsu is right for you!
Obtain Your Invitation/invite NOW! &; BEGIN EARNING WITH THIS SOCIAL NETWORK SITE! Click Here:   https://www.tsu.co/PervaraKapadia   New York-based Tsu, which looks a lot like Facebook at first glance, only takes 10 percent of the ad revenue it generates, passing the other 90 percent back to users like You. The idea is that content creators, not just the platform provider, deserve to reap the monetary benefits that come with having an active user base.   https://www.tsu.co/PervaraKapadia  On Tsu.co there is mainly below methods to earn money. The first one is “Inviting people to the Tsu network“. On Tsu.co users own their all content and own their network which means you can build up  your own referral tree via inviting new people to the network. Therefore if any users came to the platform via a user’s short code or invitation, then inviter will earn a portion of the money from newly invited individuals and from their Social Network (Referral Network). Simply what you have to do is invite friends to join under your referral code. Here is a example to how this referral algorithm works,

lets say there is 3 users call A, B and C User

A invites user BUser B invites user C,User C invites user DSo the network is like A->B->C->D 
Part 1 – So lets say $100 of earned revenue is generated based on the content user D shared (photos, videos, status updates, etc.)

Part 2 – As Tsu say 90% of earned revenue go to the users. In this case, $90 of the $100 is shared with all the users and  Tsu will  take 10% of the $100 for platform fees. In this case it’s $10.

Part 3 – User D, the original content creator takes 50% of the $90. In this case its $45 and User will C get 33.3% (1/3) of the original $90 generated. In this case its $29.70. then the  User B gets 11.1% (1/3 of 1/3 = 1/9) of the original $90 generated. In this case its $9.99. And the top  User A will get 3.70% (1/3 of 1/3 of 1/3 = 1/27) of the original $90 generated. In this case $3.33







I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Friday, January 16, 2015

You Can Join The Social Media Site That Pays, It Is Called TSU

A New Social Media Site has come into existence. You Can Join The Social Media Site That Pays It Is Called TSU. You need an Invite Link though. 

Well we know that practically every month various Social Media Sites come up and an equal number seem to close down. However this site is still going well due to its claim that it pays people who Post Content. 


It looks very much like Facebook. However unlike Facebook this site pays. New York-based Tsu, which looks a lot like Facebook at first glance, only takes 10 percent of the ad revenue it generates, passing the other 90 percent back to users like You. The idea is that content creators, not just the platform provider, deserve to reap the monetary benefits that come with having an active user base.   https://www.tsu.co/PervaraKapadia  


On Tsu.co there is mainly below methods to earn money. The first one is “Inviting people to the Tsu network“. On Tsu.co users own their all content and own their network which means you can build up  your own referral tree via inviting new people to the network. Therefore if any users came to the platform via a user’s short code or invitation, then inviter will earn a portion of the money from newly invited individuals and from their Social Network (Referral Network). Simply what you have to do is invite friends to join under your referral code. Here is a example to how this referral algorithm works,


lets say there is 3 users call A, B and C User
A invites user B
User B invites user C,
User C invites user D 
So the network is like A->B->C->D 
Part 1 – So lets say $100 of earned revenue is generated based on the content user D shared (photos, videos, status updates, etc.)

Part 2 – As Tsu say 90% of earned revenue go to the users. In this case, $90 of the $100 is shared with all the users and  Tsu will  take 10% of the $100 for platform fees. In this case it’s $10.

Part 3 – User D, the original content creator takes 50% of the $90. In this case its $45 and User will C get 33.3% (1/3) of the original $90 generated. In this case its $29.70. then the  User B gets 11.1% (1/3 of 1/3 = 1/9) of the original $90 generated. In this case its $9.99. And the top  User A will get 3.70% (1/3 of 1/3 of 1/3 = 1/27) of the original $90 generated. In this case $3.33
Your TSU Invitation Link is here. Click Here:
https://www.tsu.co/PervaraKapadia 






I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me. 

Monday, December 29, 2014

New Call To Action Buttons For Your Facebook Pages - Social Media

Latest at Facebook is the Introduction of their Call To Action button for your Facebook Pages. As Facebook puts it 'Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.'

Page Admins can select from a group of Call-To-Action Buttons — like 'Shop Now' or 'Sign Up' — to add to the top of their Page. 

The seven calls to action available are: 

  1. Book Now
  2. Contact Us
  3. Use App
  4. Play Game
  5. Shop Now
  6. Sign Up
  7. Watch Video


I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me. 

Saturday, December 13, 2014

It Need Not Always Be 'Like' And 'DisLike' on Facebook - Social Media

Here is a scenario:
On your Facebook Home Page Feed  - You read about a very Disturbing Case for instance Abuse or a Missing Person. There is nothing to ‘Like’ or ‘DisLike’. But you need to say that you have ‘Read’ the Article. You want to show that you are concerned. Moreover an Interaction will enable it to go higher on Network Feed. 

How about a Different Sign apart from the ‘Like’ and the DisLikes’ ?. How about another Sign That shows – ‘I Have Read This, I Am Concerned’.  


I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.


Thursday, December 4, 2014

The New Facebook Policy Can Get Your Existing Facebook Page 'UnPublished ' - Social Media

The New Facebook Policy Can Get Your Existing Facebook Page 'UnPublished '

Facebook has recently updated its Policy, Terms and Conditions. If your Facebook Page does not adhere to the New Facebook Policy then you will be receiving this message:


Once you go on your 'UnPublished Page' you get to see the below:


You have a good chance to 'Appeal' to Facebook and get your Page 'Publish' again....All the best though...





I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Sunday, November 30, 2014

How To Plan Your Movie Marketing On Social Media

Social Media should be a part of your Film Marketing and Launch Plan. You need to be sure on how exactly you will use the Social Media Platforms like Facebook and others. Just the way your Marketing Plan would have a set of tactical steps for action, your Social Media is to have an action plan as well. Social Media is not to be seen as an isolated one - off case. You need to streamline the entire Marketing Activity across all Platforms be it Hoardings, Ads, Events, Social Media and so on.
Below are the quick steps that you need to take while Planning for Your Movie on Social Media:
  1. Social Media Specialist: Working on Social Media requires expertise in many Marketing functions. For instance the person handling your Facebook Page is to be aware of the Film Personality and how should the Brand Behave on the Social Media Platform. It is critical to understand the Film as a Brand Print and Personality. This will then be useful to know what kind of execution you will do on the Social Media Platform. The tone of voice is to be culled out from the Brand Personality.
  2. Negative Comments Crises Management: While we all are certain and anxious that our Audience  are happy with our output, we also know that there would be some issues which would end up being a deterrent to our efforts.  It is important that once you know the Brand Personality you have an agreed Crises Management written mandate. The reason being that while you are in an open space of the internet there are Audience who can voice their opinion and suggestions. This not only comes to you but also goes to other Existing Audience and Future Audience as well. Any negative publicity needs to be understood in a matured manner and not be responded in anger. Practically all Films see Negative Comments.
  3. Monitor And Listening: It is important that you have a well-constructed Monitoring System in place. This will keep you on top of the various Comments going out in the World Wide Web. It would be great if you have an alert system to send you an alert whenever your Movie is mentions in the OnLine World. 
  4. On-Page SEO: It may not be essential to know technology in order to do SEO. Yes, there are specialists who can do off - page SEO which is done via programming, script writing, coding and in the edit HTML formats. However with limited knowledge of programming you need to be aware of where all you can work to ensure that the various search engines throw up your page when your target audience do their search.
  5. Key-Word: One of the main reasons for your Page to come up ahead on Search Engines like Google.com is selecting the right KeyWords. This is critical. Before you post your first comment / information you need to decide and be sure of what are your Key-Words. This would emit from doing Key-Word research of your category, competitors and what your Brand is to personify and identify with. Add to this be realistic and think in terms of your target audience. What word would they type in search engines are essential that you know. 
  6. Page Philosophy: While you have your Film Philosophy in tact you will also need to decide on what is your Page Differentiation and Philosophy. It is important that you pre-decide on the reason as to 'why should people join your Page'. Is it that they will receive exclusive offers, or a launch preview etc. Or is it that they get to connect with your Film Celebrities. Or should they be given a sneak peek on behind the scenes.
  7. Audience Mind-Set: You need to understand what your Audience thinks about your Film and Films of similar jauntier.
  8. The Ripple Effect: It will be good for you if you can understand The Social Media Site's Functionality and Its Perception As well. Hopefully you plan to have many more Movies released. In this case why not get the existing people note that there is a future release….This does not mean you declare the movie – what you need to do is that after your Movie is done with please do continue to connect with the Page Audiences. It is best to really know the functions of the Social Media Platforms that you take up. To use them optimally is the best way to get results. The most worrying situation is when a Film I released and the Movie Makers do not keep the Page active. This leaves a bad impression for the Brand and Business. Add to this the Page is open for Spammers. Keep the Page active so that the next time you already have a great enthusiastic Audiences.

I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Pervara Kapadia
I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia
- See more at: http://www.fridaybrands.com/how-to-plan-your-movie-marketing-on-social-media/#sthash.rX8RxYmH.dpuf

As Released On 
http://www.fridaybrands.com/how-to-plan-your-movie-marketing-on-social-media/



Saturday, November 15, 2014

Wonder How Will Your Post Get On Top Of Facebook News Feed ?? - Social Media

Do you wonder how will your Post get on top of News Feed? News Feed is already a competitive place – as more People, Businesses and Pages are posting content, the competition to appear in News Feed has increased. Simply put: All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.

There are some consistent traits that make Organic Posts feel too promotional:
  1. Posts that solely push people to buy a product or install an app
  2. Posts that push people to enter promotions and sweepstakes with no real context
  3. Posts that reuse the exact same content from ads
I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me. 



Friday, November 7, 2014

Your Content Solution In Social Media

The Never Ending Problem in Social Media = Content

The Never Ending Solution To This Problem = 
UGC [User Generated Content] + Smooth Maneuvering Skills [With The Admin] 





























I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me. 


Friday, October 31, 2014

Generation Y - Helping Them Positively To Define ThemSelves To The World - Social Media

Do you know your customers’ tone of voice and the nature of their feelings expressed online when all you have is text? Think about it. Members of Generation Y can be difficult to impress, so Brands must deliver positive emotional engagement to keep their attention. These are the new Millennials. Millennials are defined as those born between 1980 and 2000. This Generation namely Generation Y is without doubt one of the most challenging group to market to. They span from a wide range of life stages, from those starting secondary school to those with spouses, children and mortgages. So, do they have a general Trigger Point? Can you say that a Single Positioning Thought can actually create an Action? Your Desired Re-Action?  


Think of someone close to you who figures in the Y Generation. Notice that they are not really impressed by things that otherwise would impress those a little older. Reason is simple yet hard hitting: They are so inundated with adverts, messages and clever headlines via their multiple digital devices that they are not seeing things for first time as such. They take it all in their stride. They expect that the Brands to do more to impress than the regular nitty gritty.

This does not mean that the regular Marketing efforts are to be withdrawn - infact they need to be there to create the required noise - however much more is required. 


What you need to do: 

Make them Feel Special. 
Make them Feel Privileged. 
If they are on Facebook on your Page there is a reason. It is not to see what they may have seen on Hoardings; that brings in boredom or rather a 'Blind Eye'. 
It is about delivering something that makes people Feel Better About Themselves
It is about Helping them Positively Define ThemSelves To The World. 

Now think about what succeeds like never before - A Movement, A Cause, A Reason To Rebel In A Good Non Violent Way! And why not utilize the Social Media Platforms for this?! 


I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.



Saturday, October 25, 2014

How Many Characters Does Twitter Have? - Social Media

Twitter is probably the only Social Media Platform that makes us think in 140 - how to summarize Connect. You know that 140 Characters worth Space is all you have - however what is the number of Characters after an Image is attached onto your Twitter 'Compose New Tweet'?

Below is an example of the Number Of Characters Before And After Image Being Attached To Twitter:





I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Friday, October 24, 2014

Ello Converted To A Public Benefit Corporation (PBC) - Social Media

The latest buzz in Social Media is Ello! 

Ello is Social Media Platform that has all the plans to be 'Ad-Free'. This may be strange to many. However as per what #Ello Mentions there are many ways to set-up a Social Media space and earn as well - without having to divide the Real Estate Space towards Advertisement!. 

It is 2014 and not 2004 - the world has changed !- says Ello!. 


Tuesday, October 14, 2014

New Social Media Networking Site

Many new Networking Sites are coming up. Some of them remain while many close down. The Main Features and Functions remain the same reason being the basic purpose of Networking Sites is so that people can Socialize, Share and generally engage. Ofcourse this becomes a great opportunity for Brands and Business Houses. Ofcourse Social Media is a space that needs to be walked on with utmost caution at Business level and at Personal Level as well. 

One such New Site has similar advantage as many other Famous Social Networking Sites with good Main Features and Functions. This Site has come with a little difference though - It seems to give out Shares. 



This Social Networking Website of the future maintains that it has not any restrictions, you can easily get in touch whoever you wish, you can get the most popular services and you may also become an Owner. Now 'OwnerShip' is an interesting term to note. As the site states that You may get Your Shares in the GlobAllShare  Community simply during the pre-organisation stage. The Site continues to share that all you need to do is to invite your friends and acquaintances to the Website.

If you have invited 5 of your friends successfully, you will get 1 Share straight away. Additionally you not only receive the shares after inviting your own acquaintances, but after each further user invited by your friends as well, moreover after your friends' acquaintances too, this way through 7 subsequent levels after each of your friends, who realizes 5 successful invitations you will also get 1 more Share. The Site mentions that you can get extra shares each and every day until global departure. [10/20/2014: Closing the pre-organisation and ending of the issue of shares] Add to this, Sign in to your account each and every day and will be credited extra shares to you each and every day.

Here it is: https://www.globallshare.com/ro/1671143.html

I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.




Thursday, October 9, 2014

The Never Ending Problem In Social Media

The Never Ending Problem in Social Media = Content
The Never Ending Solution To This Problem = UGC [User Generated Content]
Agree? 

Tuesday, October 7, 2014

The 10 Most Used Social Media Websites As Of October2014

Let's see if you can name The 10 Most Used Social Media Websites As Of October2014

You will be able to name many - Like Facebook, Twitter, Pinterest, LinkedIn ... but did you think of Vine? What about Tumblr? and VK?  [VK stands for the Russian Social Media Platform. Originally VKontakte. VK is the largest Russian Social Networking Platform in Europe. It is available in several languages and is popular among Russian-speaking users around the world, especially in Russia, Belarus, Kazakhstan, Uzbekistan and Ukraine.]


Here goes the list for The 10 Most Used Social Media Websites As Of October2014:


















Wednesday, September 17, 2014

3 Points To Remember In Social Media


You do hope to use Social Media Marketing to the best of your capacity and to its optimum use. Social Media may look easy; which it is! If you have the patience and the perseverance then Social Media will not remain a mystery.

Strategy is all about what is to be done and what is not to be done. Here goes the basics:
  1. Remember Social Media is not about Sales Bombardment. No one wants to connect with a Page that keeps on giving out sales oriented messages. 
  2. Great that you are on Social Media - however it is not a race to get more people joining you - it is not a popularity contest. 
  3. Social Media is not about overnight success. If you think that your sales should soar up in a week's time then you might as well not be here; you have not got it right as yet.

- See more at: http://pervarakapadiaatmoney.blogspot.in/#sthash.AoeVrVFm.dpuf

Friday, September 12, 2014

The Changing Customer Service - Social Media

Due to Social Media the way customers are now serviced has taken a change. This change is for the good.

Previously like all other things, we have experienced the good and the bad customer service and care that was implemented. There were some corporates who managed well, while the others managed to frustrate the customers even more. And it goes without saying, that though we have good possibility via the Social Media there will be some who will perform well and others who may not.

It is not that the previous formats of touchpoints have been removed. They still exists. There are call centers, on-desk person to person counters, relationship managers and so on. All these had processes and all would say very much similar things - either they will get back, and / or they are very sorry and / or they will have to ask and then replace goods. Somehow they never knew what was taking place at the company level. They were to form positive contact yet there was no via medium to do so. There were intensive training provided but still there was a gap / still is a gap for some. If atall a customer did get a good and privileged deal this would be notified via some other channel and touch point like maybe an emailer. 
If there is birthday greeting to be sent out then perhaps an SMS would go out. So the continuity in forming relationship never could take place. And hence they would be relegated to listening to complains, saying sorry profusely and generally trying to pack off the customer. While if we look at the customer side: They would be given a complaint number and would be addressed later. In some cases the customer had to do lots of follow - up before any action is taken.

Many corporates would put up their customer care number, email id as a necessary evil. Atleast on websites it was slightly easier to detect. In print it would be finding it somewhere amongst much text.

Coming to the Social Media scenario it is changing the way people interact. Lets take for example a Facebook Fan / Business Page. The same Page is used to address customer grievances, answer questions, give more information, to the extent that the Page can start a movement as well. Unfortunately I do come across copy paste statements still 'we are sorry please send us your email id and we will contact you soon' - the whole page is flooded with this message specially on Twitter. However this is thankfully not the tone across the board. What the corporates do now is that the same Page enables customers to engage and know more about how to handle their product, maintain it, a free download is shared and so on. And what's more customer's give feedback. They share it amongst their network and so the good word spreads.

What is the change? Previously it was re-active now it is pro-active?

Infact what was previously called customer care is now truly to a large extent 'care'. Care is nurturing just not attending to crises. And, shall we say this is shaping up now with Social Media?

What is your take?

Saturday, August 23, 2014

Social Media Is Important

Social Media is Important because:

It’s the fastest way to spread the word about a new product, service or news item – For instance a Tweet can get Viral in minutes and spread a message around the World faster than TV or other traditional media

It’s a trend – Millions of people spend a good amount of their time on social media networks so if you ‘need them’ you know where to communicate with them

It’s the new marketing – Back in the old days marketers found out that many people spend time in their cars driving so they thought of the billboards on the roads. Today people are spending time on Social Media so as a marketer you have to start thinking this way too

It’s the new Influencer – yes, and a very strong influencer! More and more studies indicate that social media is turning into Business as well with more Companies are stating that they have found customers from Facebook or Twitter

Good enough reasons? 

I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Friday, August 15, 2014

How To Analyse And Measure / The ROI Metrics For Social Media

Measuring Social Media can end up being a tedious task if not done with right Objective. You need to be clear on what exactly you are looking at. Measuring will go hand in hand with the objective and the reason as to why you ventured onto Social Media Platform. 

It is essential that you discuss and make sure that every concerned person is in tune with your Measuring Metrics. This is to be done at the very beginning. Over the course of time as your Page Members grow there will be fine tuning and tightening of the Metrics; however it is best to have a direction from the very beginning. Just the way you would have put forth the objectives of Social Media similarly you need to put forth the Measuring Metrics as well. 

The reason? Well if you set your foot ahead without knowing the direction and the goal then you may end up going all over without a direction. It is best to understand the Objectives and Measuring Metrics of Social Media at the very beginning. 


There are plenty of discussions taking place on what exactly would be the Measuring Metrics. For example there are people running for the number of 'Likes'. Just having 'Likes' is not a Measure to ensure popularity. People join your Page for various reasons. For example: At times they could be tired of the Customer Care on phone who perhaps may not be responding in the correct manner. Hence they could be hoping that your Page Administrator could be more active in procuring an appropriate response / solution. 


The various Metrics could be:

  • Study the Members of your Page. Are they relevant and your correct Target Audience. If you do develop a good Brand - Customer Relationship will it add value to your Objectives. 
  • Number of Interactions taking place as compared to the Number of Persons who have Joined you. 
  • The Quality of interactions. Mere numbers is not enough. If the people are talking with each other on topic that is unrelated to your Page then this interaction is of no use. 
  • It is essential to view the number of interactions with respect to the repeats taking place. If people have got engaged in one Post and then they are no more interacting in subsequent Posts then you need to take a call if that one Posts value is good enough to draw any analysis. 
  • If your back - end data collection is good and if the company has an IT department then tag the Customer data with your Members of Social Media. See who is purchasing and who is Passive.
  • Can you identify the low hanging fruits. Can you cluster the various Members into Active Members, Passive Members and so on. 
Check out these two Posts for more:


Measuring Your Customer In Social Media



I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Friday, July 18, 2014

Social Media As Customer Service

Do you think that your Social Media Page could work well in attending to customer complains and requests? Perhaps now is the time to start to look at Social Media in many ways. 

Your customer could have connected with your Page for many reasons. For instance they could have connected so that they get privileges in terms of discounts, or to be the first to know on new arrivals or new launches. They could join your Page to perhaps know and connect with similar minded people in case of professional interest or causes and social issues. And so on.

What about this situation: They may also join because they could be fed-up with the current customer care that they have called a numerous times and have not received any answer.  

When your customer connects with your Social Media site it is all part of customer care. You need to gear up and empower your Social Media team with the relevant knowledge. Be careful your Social Media Page should not be a page full of apologies and asking people to send an email with complete scenario of problem or asking them to call on the customer care number. There are times when you may go on Twitter for instance and view certain business houses - you could come across an entire stream of 'we are sorry to hear this, please send your email to ....'. This kind of approach only in dire situation is justified. However if your entire Page is seen in this manner then the customer or target audience will loose interest. Your Social Media personnel should have the power to address issues. 

For this it is important that you have an action plan sorted and well laid out. Naturally if there is a product defect then your Social Media personnel cannot rectify this over the internet. Hence you need to have an escalation matrix back at your drawing board. Thus all departments should be informed and infact trained on the Social Media plan. They need to be explicitly informed that they are to act when the Social Media person forwards to them a request / advice / concern / complain. This is serious information and they need to take steps towards it. Secondly they need to revert back with proper details post the steps taken. The reason being the Social Media personnel needs to inform openly [ofcourse dependent on situation] on the same platform as the complain was received the steps that are taken.

Is your organization ready to take up this challenge? Share your views here. 

Friday, July 11, 2014

Are You For Or Against: 'Right to be Forgotten' - Social Media

Are you for or against: 'Right to be Forgotten'  

We know once you Post on the Internet, your matter stays; even if the 'delete' button is pressed. 


'Right to be Forgotten' is the latest debate that is taking its rounds in Social Media. The right to be forgotten is a concept that has been discussed and put into practice in the European Union (EU) (most notably France) and Argentina in recent years. The concept stems from the desire of an individual to ‘determine the development of his / her life in an autonomous way, without being perpetually or periodically stigmatized as a consequence of a specific action performed in the past.’


There is discussion about the viability of the elevation of the right to be forgotten into the status of an international human right due to the vagueness of the concept. There are concerns about its impact on the right to freedom of expression, its interaction with the right to privacy, and whether creating a right to be forgotten would decrease the quality of the internet through censorship and a rewriting of history.


What is your take?

I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.