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Social Media Network - Marketing
Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Community, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More
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Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Based on a work at pervarakapadiaatmoney.blogspot.com.
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Tuesday, October 27, 2020
Certificate On Parenting with EFT Tapping Practitioner Cert ACCREDITED on October 24 2020 as taught by Graham Nicholls, Coach Hall on Udemy.
Certificate On Parenting with EFT Tapping Practitioner Cert ACCREDITED on October 24 2020 as taught by Graham Nicholls, Coach Hall on Udemy.
Monday, September 21, 2020
'Your Audience In The OnLine World' - Social Media
Hi everyone. Thanks for visiting here. Today am wondering whatever happened to 'Your Audience In The OnLine World'. We have people with knowledge of all sorts. There are very savvy people across the board. There are fixed rules that I see for digital world. One of the rule is to understand your audience. That is great. Here I hope all are actually understanding the audience. Here is where you consider the Usage Attitude Behavior. This is not only towards the Product its Category but also to the OnLine Space you are looking at.
Your audience has a two way reconciliation. One is what they find in the Category. One is dependent from which OnLine Platform you are conveying. For more indepth on this do join into the Social Media Facebook Page and say hello from there. Ask your question : https://www.facebook.com/pervarakapadia/
Wednesday, August 12, 2020
A Following That Responds - Social Media
I write for Parenting and Moms. It is amazing how simple things lead to a conversation. It is great that Moms have the time and energy to stop by and share their opinion. Makes one feel good when at the other end your right receptor is responding. This makes complete sense, have a small following; which is ok. Having a huge herd and having no replies is not working.
Some say the probability theory works here. If you have lots of people then higher is the probability of interaction. I would be happy ofcouse if that was the case. However with stereotype responses in single or double digit responding does not make too much sense.
It is better to have a few genuine in depth conversations rather than spreading thinly.
Well it also is an individual and business decision that matters. Sometimes the number only matters. Try looking for engagement. Try getting the right people talking. The spiral effect can be contagious.
Your turn. You share your thoughts.
Sunday, July 26, 2020
Your One Post - Social Media
Your One Post. This is the story of one post, your one post that you put up on Social Media. Your efforts that you put out and then what happens to it!? Content is the King. Yes. To that King we have a kingdom. We have ministers, advisors, critics and blind followers. We also have espionage the traitors. We have warriors as well.
Your one post meets a lot of mindset within your range. Come along let's say hello to all.
- People who Ignore your post. This happens in two way:
- Ignore by ‘Who’ has given it. In the sense this person gives out useless stuff I will not look at it just scroll off.
- Ignore by ‘Content’. In the sense if politics is talked about one does not get into it by principle.
- Next we have the ones who like / comment for the sake of it. Shall I call them ‘Habitual’? They have this compulsive order [not disorder] to mention atleast one word in comments on your one post. [please at least take the effort to complete a thought my request to you, use a couple of more words please]
- Next we have the ones who like / comment the golden ones whom we should treasure the ‘Genuine Believers’ in the content you have shared.They may disagree or agree but they are genuinely interested in the matter written.
- Now we should not miss out on the ones who ‘Want To Be Seen With’. They would have left their mark in hope that the other people will associate with them for the sake of just being in accordance with the ‘Topic’ or ‘Person / Brand’ putting up the thought. This could be the main Author of the Post which is You or someone who has Commented on your Post with whom Shoulders are to be rubbed with. So get the point need not be You each time.!! Oh oh ! It was never your Post directly! But ofcourse logic states had it not been your post then this would have never happened…
- And we also have the ‘Genuine Believers part 2’ those who want to follow a topic , either learn from it , or get to know it better etc, want more ideas etc.
Your turn start to tell me your thoughts! Hope you have got some help from this in your marketing Social Media. Just Helping .
Monday, July 20, 2020
Keep Documents Of What You Do Or Say - Social Media
See to it that all concerned have your same written Document so that everyone is on the same page.
Tuesday, July 14, 2020
Job Status - Social Media
Job Status: This is an amazing piece of Document. The most unrecognized, the most under worked [if you are uptodate with it then you are great!], the most Wanted in times of crises.
A document by the name is Job Status - the most unfollowed piece of paper.
If filled properly you the service provider and the employer and the Client all will be able to stay on the same Page [literally as well]
#LinkedinMarketing #SocialMediaNetwork #GroupSocialMediaOnLineWritersShowYourCreativityJobsRecruit #MomKidCharm #FreelanceWriter #ConsumerMindSet #Content #Writer #Instagram #Influencer
'Rinse and ReTag' - Social Media
Giving Life To An Existing Post: 'Rinse and ReTag'
There are times when you need to give life to your already existing Post. When you want to share the same idea or thought process again. What do you do? One way is to simply Re-Post it! Voila! there you have it simple ain't it? Why go further.
There is a little another way that I would like to say it 'Rinse and ReTag'. Well here too you will soon say wow.
Now what is this 'Rinse and ReTag' you may ask. Well no rocket science here. Take an old Post that you wish to give a new life to word it again and yes do the Hashtags again this time different ones. And wow happened.
#LinkedinMarketing #SocialMediaNetwork #GroupSocialMediaOnLineWritersShowYourCreativityJobsRecruit #MomKidCharm #FreelanceWriter #ConsumerMindSet #Content #Writer #Instagram #Influencer
Saturday, May 16, 2020
Simple Philosophy In Social Media As Well
Thursday, April 23, 2020
Social Media - No ‘Hope You Are Ok’ Message To Loyal Customer Give Value Added Service In Lock-down
In times of lock-down 2020 we are now into April 23rd., what have you done in order to touch base with your Beloved Customer Base?
Have you tried to be in touch with them? Have you identified your Loyal Base still or are you saying that the office is locked so the CRM server is closed so no way to know who is the Loyal Customer. Thus you cannot keep in touch.
Or your IT person is not available so no way the CRM server can be started.
Does this make you realize anything?
You are as incapacitated as much as your server. This means in times like these when you could have offered a sensible service just not copy paste of ‘hope you are ok’ you could have given a value added service here you are stranded as ever.
Think about this. Think about what you missed.
Saturday, April 11, 2020
Social Media - Should You Blog Or Be On Social Media Page
Starting is not so much a problem as much as as nurturing and maintaining it is.
So first thing first think you really want to start a blog or generally have a Social Media page and grow that instead....
Friday, April 3, 2020
Social Media - Start To Blog?
Before you setup your blog remember to be clear on why you are creating the blog. Is it for friends and family viewing and interaction? Or is this for business. If it is for friends and family you, naturally, do not need to much of planning and strategy. On the other hand if it is for business then you do need a good strategy and planning.
There are a couple of parameters that you do need to keep in mind when you blog:
- Be transparent and sincere.
- Focus on your target audience and treat them as individuals.
- Remember it is not all about you, your problems and your rantings.
- Be a team player and understand you are part of the community.
- Treat people with respect.
Thursday, April 2, 2020
Social Media - The OnLine Opportunity
Wednesday, April 1, 2020
Social Media - Chat During COVID 19 Lock Down
Folks have started to suggest to their friends on what best to do and how best to justify sitting at home. Like do courses. Or perhaps join hobby sections et al.
What have you been doing? Zoom chat has become popular - this is Video Chat where group individual chat is feasible. So though you are at your own home you can still see and talk with each other at same time.
What's more, virtual happy hour also goes on thanks to Zoom. Do you have anything to say?
I get the feeling people may have connected more with people this time than what they usually did ofcouse via Social Media.
Monday, March 30, 2020
Social Media - Logos Way Ahead
A decision to tamper with the Logo is naturally not taken in a day. It is a lot of thinking. There is a lot of empathy built in here. This could also be a build up for the future path to bring in a lot of flexibility in the Logo. A Logo that was fixed and around which festivities were shown now could perhaps have festivities bursting out of it if everything goes well.
‘Never play with the Logo’ norm may be re-looked at from an angle of not distortion but yes from an angle of ‘spark, to construct the same and bring in conformity’
Well, Distance brings us closer. The single point of magnetic gravitational pull that gets all formations actually bursting from it but yet rooted still to it. The Connecting center of the Logo.
So your turn go on tell me, where from here. Do you think a whole new life for Logos to take off?

Sunday, March 29, 2020
Saturday, March 28, 2020
Social Media - A Site That Tells Your Age In Your Photo!
Microsoft engineers Corom Thompson and Santosh Balasubramanian developed the site to test out the company's new face-detection API. [API is Application-Programming Interface is simply a set of computer instructions that allows a program to interact with a website]. When they were testing their face-detection API, they were hoping for, at most, 50 respondents to use the technology. The response was overwhelming. More than 35,000 tried it just in the first few days to see if the site could guess their age and gender.
Here it is: http://how-old.net/

Tuesday, December 31, 2019
Tuesday, May 16, 2017
Writing On Healthy Lifestyle
- Right Diet
- Good Sleep
- Physical Fitness
- Good Manners
- Hygienic Living
- Safe Environment
- Good Relationships
- Absence Of Negative Behaviour
- Positive Mind-Set
Friday, May 5, 2017
The Scammy OnLine Earning Career World
Monday, May 1, 2017
Saturday, April 2, 2016
Stop ' Sales Driven Call To Action' On Social Media
A repeated 'call to action' for Sales is most certainly not for Social Media. If you and your Brand keep screaming about how good your Products and Services are then be rest assured you have already been blocked.
Social Media is about Relationships. People have started turning a Blind Eye to the various Banners on the net - similarly the moment they will feel that 'there is nothing for me' then you will be ousted out.
Instead give people what they want. Give them information on 'how to'. Give them general information. Except for probably your Logo there should not be anything with Sales of yourself or your Brand. The moment you start to sell or to that extent even mention your products and services your audience suspicion level will increase. Soon they will not trust you at all.
You need to build credibility for Yourself and your Products and Services. This can happen only and only if you give them Content that actually is useful for them. Content that appeals to their emotions. Content that makes them want to share with their network.
So go on and give them Content that they will value - Do not sell.
Tuesday, March 1, 2016
Thursday, February 25, 2016
Sunday, February 14, 2016
It Is All About Commitment - Social Media
In order to help you in working towards your brand exposure on Social Media am sharing a couple of pointers for you to start working towards:
- People do business with people. Hence what you need to make sure is that there is human touch to your entire online activities. Social Media is not and should not be a constraining factor to any business. The logic is very simple here on how to determine if your business should take the Social Media path. First and foremost check on who is your target audience. Your target audience decides if you should be on Social Media or not: If your customers are online then you 'may need to consider Social Media'. However this plain understanding is not enough to decide that you should be on Social Media space.
- Have a blog. Blogging is just not for personal usage. It is useful in business as well. Plan what is it that you will blog. Have a planed schedule as well of the topics that you will be blog about. Business blogging is a complex topic, and there will never be one magic formula that applies to all companies.
- Let your followers feel special. Allow them a peek preview at various things happening at your organization / brand.
- Share and be transparent. This is very essential in Social Media. Do not be anonymous, make it a point to reach out to your people online.
- Have fresh content. Have a schedule wherein you have marked out well before hand on the content and be consistent at posting. While working on Social Media it is important to maintain integrity and ethics. Blatant copy pasting someone else's hard work is just not correct. It could mar your professional credibility. You could loose out on potential clients and start to give out an image of yourself as not being genuine. Content curation is about appreciating and synthesizing work of others. Allow me to repeat myself: it is not about copy pasting someone's hard work; It is reviewing and filtering it is all about synthesizing. Content is the an additional main criteria. Know and understand what is relevant to your target audience. Mark out your topics well in advance on what you would want to discuss on the Social Media sites and blogs etc. Decide on what you want to be perceived as.
- Decide on keywords. It is essential for your to know your target audience and decide on the keywords that you are to maintain throughout your interactions online. Use on-page SEO [Search Engine Optimization].
- Have an escalation matrix to handle complain. Also have a plan of action for negative and rude language that people might use online with regards to your brand / business. When the comments are directly towards you at a personal level you may tend to re-act a little more strongly. When it is towards your business or brand then you at first step try to plan but yet could have a strong urge to re-act. Have a plan for spam that you will have to face.
- Interact and respond to people on your blog / Social Media sites. If you do promise to revert then make it a point to get back with appropriate information.
- Reward people. Your active and loyal members will enable your messages to spread. They will help you to see the correct perspective during discussion as well. They are precious, preserve them.
- Encourage members helping each other. When members interact they get more involved. Allow them to interact. Encourage this.
- Listen and monitor. This is extremely critical. Have tools and and have access to software that enable you to know who has written what about your business and brand.
- Connect and bond with persons of your industry. This is essential. Share knowledge. Our knowledge does not decrease if we share.
- Understand and know the various Social Media sites. To know their functionality and work within this is essential. For instance Twitter requires 140 characters however if you want that your matter gets re-Tweeted then you need to have 120 characters to be on safe side.
- Note that it is not the amount of followers it is the quality that matters. Remember that we have human beings connecting to us, so we need to approach our contacts on a humane level. Avoid copy pasting similar messages.
- Have tools to measure and track your activities. It is important to measure the ROI [Return On Investment].
- Keep in mind that Social Media is a good investment though it starts to reward you over a period of time. It is not a quick conversion getter. Establish yourself and your brand on the relevant Social Media sites.
Your turn: share your pointers as well to enhance small business endeavor on Social Media.
Saturday, February 13, 2016
Indian Forum Where India Meets - Social Media
Today am sharing with you one Forum that is really working fine and has got many participants as well.
The Forum has no spam. It enables and encourages people to discuss and give honest opinion. There is no slash back if you hold a different view point. In addition to all this is the Forum Admin People - they are extremely hands on and answer very politely and with focus communication.
This Forum is essentially around India - having said this it is not that registration of members is limited to Indian Citizenship. All over the world people can join in. The topic of discussion revolves around India. And this does not mean just politicizing issues.
There are Indians sharing their view on Indian Rituals which sometimes are cruel and so on. You do not get banned if you say and state your honest view. If you like a particular Indian Dish then go ahead and share it. If you want a Recipe request for it!
There are different topics like:
India News,
Indian Cuisine,
Indian Culture,
General Chit Chat,
Movies and Entertainment and so on.
Add to all this the Forum Pays you - yes you get paid to write onto the Forum. Just that for the sake of few pennies do not go spam or chat unnecessarily. Post things that you will like to read yourself and really get involved in. You get paid to write a New Post, New Thread, New Poll, Per Page View and much more.
Am sharing here the link of the same - please be sure that you will be giving quality Posts. Indian Forum Where India Meets Here You Earn As Well:
Wednesday, February 10, 2016
One Bitcoin Price Is Rs. 25441.08/- And $ 374.74/- As On February 10 Wednesday 2016
Tuesday, February 9, 2016
Facebook V/s TSU UpDate
- 28 million visitors in its first year
- Over 1 billion pages views
- More than five million registered accounts around the world (bar mainland China). One-third of tsu’s traffic comes from North America, one-third is European/Australian/Russian/Japanese, and the last third is from the Middle East and the rest of Asia.
Sunday, February 7, 2016
Saturday, February 6, 2016
10 Tips To Gain More Followers On Twitter! - Social Media
However there is no use of having a million Followers when your ROI is not going anywhere. Infact if you do have lots of Followers do a quick check and see if they are Genuine Humans or Fake Accounts and Bots.
Social Media is about Relationship, be it Twitter, Facebook, the recently launched TSU [which has over 2 Million People] and so on. It is about Interaction.
So the first Tip is:
- Count your Interactions. Get People to Interact. Not just plain Follow.
- #HashTags do not really generate a lot of Following. Surprising? Yes, it is fact that #HashTags is good for a time bound conversation. It is not for gaining Followers. Have interest based conversation and see how people will join you.
- One most important thought: Stop Self Promotion [Yourself and / or Your Brand].
- Stop right there if you are going to 'copy paste' replies. Specially the Customer Care: 'We are sorry for the inconvenience caused to you, we understand.......' Stop this right there. How have you treated Customer A differently from Customer B on a Platform called Social Media?!
- Reply and respect people if they have Tweeted about You or Your Brand. One of the best is to Re-Tweet. This gives everyone a chance to be seen.
- Please provide useful information. Your people will definitely cherish a 140 Character of value! They will 'favorite' your Tweet! If more then give the Link.
- Do not be anonymous. People interact with People not with Robots and just a Logo.
- Location [Not your complete address or whereabouts which can be a little risky] however it is good to know from where you are.
- Ranting away Negative thoughts is not atall the way to go.
- Be Positive, Be Transparent, Be Human, Be informative, Be Social!
One Bitcoin Price Is Rs.25537.12/- And $ 376.25/- As On February 6 Saturday 2016
Friday, February 5, 2016
Wednesday, February 3, 2016
One Bitcoin Price Is Rs. 25374.69/- And $ 372.30/- As On February 3 Wednesday 2016
BitCoin Will Not Vanish just Because It Is Virtual - Social Media
Points To Remember With Regards To Bitcoins:
- The Bitcoin valuation market is like share market - it is volatile. For instance As On February 1 Monday 2016 the Bitcoin Price in Indian Rupees is: 25,504/- For One Bitcoin and In Dollars it is 378.04 US Dollar For One Bitcoin.
- Bitcoin payments are irreversible. This means they can only be refunded by the person receiving the funds. Luckily Bitcoin can detect typos and usually will not let you send money to an invalid address by mistake. Additional services might exist in the future to provide more choice and protection for the consumer.
- Remember, all Bitcoin transactions are stored publicly and permanently on the Network, which means anyone can see the balance and transactions of any Bitcoin address. However, the identity of the user behind an address remains unknown until information is revealed during a purchase or in other circumstances. This is one reason why Bitcoin addresses should only be used once. Always remember that it is your responsibility to adopt good practices in order to protect your privacy.
- Before you start collecting Bitcoins you might as well register on an OnLine wallet. This is similar to a Bank. Your Bitcoins can be stored and sold there.
- There are many ways to collect Bitcoins. Being a Digital Currency you get it via the Internet.
- You need not know about the technology to be a simple user of Bitcoins. It is important that you understand that this Peer - To - Peer Technology operates with no central authority or banks; managing transactions and the issuing of bitcoins is carried out collectively by the Network. Bitcoin is an open-source; that is, its design is public, nobody owns or controls Bitcoin. Nobody owns the Bitcoin network much like no one owns the technology behind EMail and Messengers. Bitcoin is controlled by all Bitcoin users around the world. While developers are improving the software, they can't force a change in the Bitcoin protocol because all users are free to choose what software and version they use. In order to stay compatible with each other, all users need to use Software complying with the same rules. Bitcoin can only work correctly with a complete consensus among all users. Therefore, all users and developers have a strong incentive to protect this consensus.
- The good part is all can jump into it! Through many of its unique properties, Bitcoin allows exciting uses that could not be covered by any previous payment system!
- At the end of August 2013, the Value of all Bitcoins in circulation exceeded US$ 1.5 billion with millions of Dollars worth of Bitcoins exchanged daily.
- Just because it is Virtual Money it does not mean that Bitcoin will vanish someday. Bitcoin users have exclusive control over their funds.
- Bitcoins can also be exchanged in physical form as well. They are called Casascius Coins, but paying with a Mobile Phone usually remains more convenient.
- Bitcoin is definitely not an overnight getting rich concept.
Tuesday, February 2, 2016
One Bitcoin Price Is Rs. 25368.45/- And $ 373.31/- As On February 2 Tuesday 2016
Monday, February 1, 2016
One Bitcoin Price Is Rs. 25,505/- And $ 378.04/- As On February 1 Monday 2016
BitCoins As Universal OnLine Social Currency - Social Media
You can earn BitCoins in various ways. For example by Mining it OnLine, by playing games, by winning contest, by doing OnLine Freelance Jobs.... There are phone Apps as well for all this. Makes life good. What say.
BitCoins uses Peer - To - Peer Technology. What does this mean - well put it simply it uses the same format as Messengers for instance. It is important that you understand that this Peer - To - Peer Technology operates with no central authority or banks; managing transactions and the issuing of bitcoins is carried out collectively by the Network. Bitcoin is an open-source; that is, its design is public, nobody owns or controls Bitcoin. The good part is all can jump into it! Through many of its unique properties, Bitcoin allows exciting uses that could not be covered by any previous payment system!
Sunday, January 31, 2016
Saturday, January 30, 2016
SEO Search Engine Optimisation - Social Media
Lets go through this quickly:
- First step is to do a search on the net to check and see what are the various search words utilized to search for brands and products within your category
- Next is to check which all search words lead to your page [if your page is in existence for over 10months you can hope to find this].
- On a single site page try to concentrate on very few keywords - please do not use more than three to four.
- Use the most important keywords in your headlines, subheads, description, meta tags - while doing this take care that you do not use the words repetitively. People who arrive on your page need relevant information hence you will require to be creative to write what they seek.
- Join forums and other spaces that relate to your work - join people of your field and also join the sites where your customers and clients would dwell. In this way you will be working towards two long term benefits - one you will get credibility and the second part is you will start to leave back-links.
- Change content and share fresh content. It is very important that you deal with fresh content and have a schedule for this. You are to post fresh content practically two to three times a week. Many a times you may run out of ideas here you may need help. Content curation if done properly and ethically can be a very positive effort from your end that could reward you in the future.
http://www.entireweb.com/free_submission/#ReffEntireWeb Over 3.5 million people worldwide have used this Search Engine Submission Service Go Here And Submit! http://www.entireweb.com/free_submission/#ReffEntireWeb
The above tips could be good to start with. Simple? So go on and make your page go higher on search engines. Have a question? Do join me at my Social Media Network Page on Facebook. Do add your SEO tips as well!
Friday, January 29, 2016
Simple Philosophy In Social Media
Watch your thoughts; they become words.
Watch your words; they become actions.
Watch your actions; they become habits.
Watch your habits; they become character.
Watch your character; it becomes your destiny.
Social Media - A Site That Tells Your Age In Your Photo!
Microsoft engineers Corom Thompson and Santosh Balasubramanian developed the site to test out the company's new face-detection API. [API is Application-Programming Interface is simply a set of computer instructions that allows a program to interact with a website]. When they were testing their face-detection API, they were hoping for, at most, 50 respondents to use the technology. The response was overwhelming. More than 35,000 tried it just in the first few days to see if the site could guess their age and gender. Now, it's just about everywhere you look online.
Here it is: http://how-old.net/