There is an old business saying that goes like this: “It is not about what you know but who you know.” As a freelancer, this is particularly true. The difference between getting big projects knocking at your door and having to hunt down for cents here and there might come from your network.
Ideally you want to have as many people as possible aware of your work. Better yet, you want this people to endorse your work and refer it to their friends.
What a better tool for that purpose than a blog? Some time ago websites would communicate unilaterally. The website owner would publish some information and the visitors would absorb it. That was quite unbalanced, and it was difficult for relationships to blossom along the way.
Blogs, on the other hand, have many features that make this communication bilateral. Readers are able to comment and interact directly with the author and with fellow readers. Other bloggers are also able to interact with the author, creating a vast web of relationships.This structure makes blogs almost perfect networking tools.