Friday, March 27, 2009

Lead generation is actually “bad lead elimination.”

Almost every lead generation program operates under the assumption “the more leads, the better.” Hey, want a lot of leads? Buy a booth at a trade show and run a raffle for a new iPhone. You’ll have business cards coming out your ears. But your cost of sales will go through the roof because the sales reps will be chasing geese. Effective lead generation only results in as many leads as the sales team can close, and only leads that are likely to close.

What is Freelance?

A freelancer, freelance worker, or freelance is a self-employed person who pursues a profession without a long-term commitment to any particular employer. The term "freelance" was first coined by Sir Walter Scott (1771–1832) in his well-known historical romance Ivanhoe to describe a "medieval mercenary warrior" (or "free-lance"). The phrase later transitioned to a figurative noun around the 1860s and was then officially recognized as a verb in 1903 by various authorities in etymology such as the Oxford English Dictionary. Only in modern times has the term morphed from a noun (a freelance) into an adjective (a freelance journalist), various verb forms (a journalist who freelances) and an adverb (she worked freelance), and then from the verb into the derived, now commonly-used, noun form "freelancer".

You Too Can Tweet

Define Your Goals.
A marketing campaign's just alchemy until you know what your objectives are. Once you know what you hope to achieve on Twitter, you can better assess how to represent yourself, who to "follow," and what kind of content you want to share with the vast community of tweeters.

Target the Right People. Apart from its obvious SEO benefits, your Twitter stream's only as valuable as who's reading it. Run keyword searches on search.twitter.com for topics relevant to your brand or industry, then add influencers, evangelists, haters and interesting people that may not have heard of you to your cadre. Acknowledge them from time to time, and be sincere; they'll dig that.

Supplement blog posts by tweeting your topic du jour and promoting it with a tinyURL. Twitter marketing tool HootSuite also has a URL shorting feature that enables you to frame the page with a subtle ad.

The Po!nt: To tweet well is easier than you think. Once you match your brand and your goals to a little technology, and start linking to your current Web content, it soon becomes second nature to join the daily Twitter conversation.

Monday, March 23, 2009

As a writer be aware of words

1. Simplicity: use small words. The more simply an idea is presented, the easier it is to understand – and, therefore, the more credible it will be.

2. Brevity: use short sentences. This is less about self-restraint than it is a matter of finding exactly the right piece of the language jigsaw puzzle to fit the precise space you’re trying to fill.

3. Credibility is as important as philosophy. If your words lack sincerity, if they contradict accepted facts, circumstances or perceptions, they will lack impact. Tell people who you are or what you do. Then be that person, and do what you have said you would do.

4. Consistency matters. Repetition. Repetition. Repetition. Remember, you may be making yourself sick by saying the same exact thing for the umpteenth time, but many in your audience will be hearing it for the first time.
5But offer something new. If something doesn’t shock us or bores us, we move on to something else. If what you say generates an ‘I didn’t know that’ response, you have succeeded.

6. Sound and texture matter. The sounds and textures of words should be just as memorable as the words themselves. The rhythm of language is in itself musical.

7. Speak aspirationally. Messages need to say what people want to hear, to touch people at the most fundamental, primal level, by speaking to their deepest hopes, fears and dreams. The best speeches make idealists of us all.

8. Visualise. Paint a vivid picture. Take M&M’s: ‘Melts in your mouth, not in your hand’. The slogans we remember for a lifetime almost always have a strong visual component, something we can see and almost feel.

9. Ask a question. A customer complaining to the shop manager that her meat has too much fat in it is less effective than if she asked: ‘Does this look lean to you?’. Similarly, asking ‘What would you do if you were in my shoes?’, puts direct pressure on the recipient of your complaint to see things your way. Making a statement in the form of a rhetorical question makes the reaction personal.

10. Provide context. You have to give people the ‘why’ of a message before you tell them the ‘therefore’ and the ‘so that’.

Your words make the difference

1. Simplicity: use small words. The more simply an idea is presented, the easier it is to understand – and, therefore, the more credible it will be.

2. Brevity: use short sentences. This is less about self-restraint than it is a matter of finding exactly the right piece of the language jigsaw puzzle to fit the precise space you’re trying to fill.

3. Credibility is as important as philosophy. If your words lack sincerity, if they contradict accepted facts, circumstances or perceptions, they will lack impact. Tell people who you are or what you do. Then be that person, and do what you have said you would do.

4. Consistency matters. Repetition. Repetition. Repetition. Remember, you may be making yourself sick by saying the same exact thing for the umpteenth time, but many in your audience will be hearing it for the first time.
5But offer something new. If something doesn’t shock us or bores us, we move on to something else. If what you say generates an ‘I didn’t know that’ response, you have succeeded.

6. Sound and texture matter. The sounds and textures of words should be just as memorable as the words themselves. The rhythm of language is in itself musical.

7. Speak aspirationally. Messages need to say what people want to hear, to touch people at the most fundamental, primal level, by speaking to their deepest hopes, fears and dreams. The best speeches make idealists of us all.

8. Visualise. Paint a vivid picture. Take M&M’s: ‘Melts in your mouth, not in your hand’. The slogans we remember for a lifetime almost always have a strong visual component, something we can see and almost feel.

9. Ask a question. A customer complaining to the shop manager that her meat has too much fat in it is less effective than if she asked: ‘Does this look lean to you?’. Similarly, asking ‘What would you do if you were in my shoes?’, puts direct pressure on the recipient of your complaint to see things your way. Making a statement in the form of a rhetorical question makes the reaction personal.

10. Provide context. You have to give people the ‘why’ of a message before you tell them the ‘therefore’ and the ‘so that’.

Wednesday, March 11, 2009

Rejection - not a problem

To be successful at sales, you need to be able to cope with rejection — an even to turn it into a goad that creates more success. Rejection is essentially a subjective experience. Once you understand this, rejection loses is power over you, and your ability to sell.

According to masters, your experience of rejection depends entirely upon three qualitative, subjective measurements:

1. Frequency. Everyone can deal with some rejection, but how much rejection can you experience before you start taking the negative feedback to heart? How many times can you contact a qualified prospect and get a negative response before you begin to take it personally? Increase your tolerance, and rejection loses its hold over your future performance.

2. Emotional Involvement. How emotionally involved can you become with somebody before you feel that the other person might know you so well that criticism hurts? For example, you might be reluctant to close because you’re afraid that your customer might feel “buyer’s remorse” and stop liking you — a form of rejection.

3. Perceived Importance. As a sales rep, you’re likely to feel most comfortable contacting people who are of a similar (or lower) social class or educational background. However, you might find yourself avoiding people whom you feel are more important than yourself, because their rejection of you might seem to carry more weight or authority.

Each elements is easily changed, fortunately. Here’s how:

1. Frequency. To make yourself less vulnerable in this area, you must differentiate between valid and invalid rejection. If the rejection is based upon something valid (like your basic approach), then you blame your approach and then change it. If the rejection is invalid — as when a prospect “dumps” frustration — it has nothing to do with you, so you can easily ignore it.

2. Emotional involvement. The cure for this subjective ailment is to believe in yourself and in your product. If you truly believe in both, then there is absolutely NO reason why you shouldn’t want your true friends to be your customers. If it turns out that your friend doesn’t want or need your offering, it’s not a rejection of you, but of the product and firm. So it should have no power over you.

3. Perceived importance. Look: most bigwigs are exceedingly average people who’ve stumbled into their success. Their opinion means nothing in the long run, so don’t let it have any power over you.

Saturday, March 7, 2009

What is Skype

Skype is a little piece of software that lets you make free calls to anyone else on Skype, anywhere in the world. And even though the calls are free, they are really excellent quality. If you and your friends, family or business contacts are using webcams, you can also make free video calls. You can even call landlines and mobile phones at really cheap per minute rates.

Happy chatting!

Friday, March 6, 2009

Consumer complaint book

I have found this amazing website that actually helps consumers. It is called complaintbook.com.

If you have a complaint against an individual, an organization or a government, then this is where you should register it.

So go on and set you voice online

Status of complaints as of today.
Resolved 9%
No action required 1%
Forwarded 21%
Details requested 5%
Pending action 64%


What are people Complaining against?
An Individual 7%
A Community 2%
A Government 5%
A Service 68%
A Product 17%
Nobody in particular 1%

Elance.com or any other freelance site

To have an idea on how Elance works and what kind of projects people are posting. Visit this link:

Elance.com

There are plenty of great resources to hire a freelancer. These are:

  • http://www.rentacoder.com/
  • http://www.guru.com/
  • http://www.ebookhelper.com/GhostWriting.html/
  • http://thewritetouch.no-frills.net/
  • http://www.theghostwriter.net/

To post your project on Elance.com or any other freelance site you should first open a free account with them, and then open a bid request. Your bid request should include:

  • A clear description of your project without giving a lot of details.
  • Maximum Bid. This is the highest bid offer you will accept. Freelancer can bid lower to gain your business, but not higher.
  • Bidding Close Date. This is the date (in U.S format--mm/dd/yyyy hh:mm:ss) you want to close bidding and not accept any more bids.
  • The number of days the freelancer have to work on the project and deliver the final work. If you omit a deadline, then the he is under no time obligation to deliver!

Before accepting any bid you should verify that the person you are selecting is apt to handle the project effectively. You can do this by:

  • Asking the ghostwriter for his references.
  • Asking for a sample of his work.
  • Visiting his profile page, where you can find more information about him and also what people who worked with him have to say about his work.

Elance.com or any other freelance site

To have an idea on how Elance works and what kind of projects people are posting. Visit this link:

Elance.com

There are plenty of great resources to hire a freelancer. These are:

  • http://www.rentacoder.com/
  • http://www.guru.com/
  • http://www.ebookhelper.com/GhostWriting.html/
  • http://thewritetouch.no-frills.net/
  • http://www.theghostwriter.net/

To post your project on Elance.com or any other freelance site you should first open a free account with them, and then open a bid request. Your bid request should include:

  • A clear description of your project without giving a lot of details.
  • Maximum Bid. This is the highest bid offer you will accept. Freelancer can bid lower to gain your business, but not higher.
  • Bidding Close Date. This is the date (in U.S format--mm/dd/yyyy hh:mm:ss) you want to close bidding and not accept any more bids.
  • The number of days the freelancer have to work on the project and deliver the final work. If you omit a deadline, then the he is under no time obligation to deliver!

Before accepting any bid you should verify that the person you are selecting is apt to handle the project effectively. You can do this by:

  • Asking the ghostwriter for his references.
  • Asking for a sample of his work.
  • Visiting his profile page, where you can find more information about him and also what people who worked with him have to say about his work.

Freelance Ghost Writers

Who could be a Ghost Writer?. Well anyone who likes and has a passion to write. Those who may have the flair to bring across the text wold alive into the mind of the reader.

There are various categories for a Ghost Writer. It could be blog writing, novel writing, autobiography etc.

Here is what a ghostwriter / freelancer can do for you:

  • Research on the internet and other sources
  • Compilation of all the information you provide them
  • Professional writing that makes your ideas sound really great
  • Write a compelling book that rivets a reader's interest
  • Usage of language that is apt according to the topic
  • Delivering the complete packaged product version ready to sell.

All you have to do is provide them with your ideas, research, and information about your ebook then let them do the work for you.

Here are some of the advantages of letting a ghostwriter write for you:

  • All the writing work and designing is easily outsourced to ghostwriters. They do all the work you get the benefit (and the profits)!
  • Save time and energy that could be used efficiently in other directions.
  • You keep 100% of the copyright.
  • They can do the research for you.

The procedure is as follows. You have to post your project on the website. The freelancer who is interested in your project will place a bid. The cost of this work depends on the expertise required, the nature of the project and the volume of work. You are free to negotiate. Ghostwriters work mostly for themselves. If you generate repeat business for them a business relationship gets established. The ghostwriters or freelancer may then charge a lower fee for the returning client as it helps generate higher business volumes. The investment you make in hiring a ghostwriter is returned many times over and gives beneficial results. You get an excellent product made and the readers get their value for money through high quality material. This is definitely a win-win situation where you, the freelancer and the client, all are benefited.

So, happy being a Ghost!