Saturday, May 16, 2009

What is Twitter?

Twitter is a free service which enables its registered members to send and read other members' updates or short text-based messages known as 'tweets', of up to 140 characters in length. Members can share URL's of web pages as well.

A member can post messages which will be displayed on his profile page, but to receive messages from other members or friends, a member has to follow or subscribe to their Twitter accounts. This way, members can follow and start receiving messages from each other. Members can send and receive 'tweets' through mobile phones as well.

Twitter.com, which received about 1.2 lakh unique visitors in India as per comScore data released in February 2009, is still nascent in the country and not many brands are using it.

Some of the brands which have started experimenting with Twitter are Zapak.com, Naukri.com, Business Line, The Times of India, Mint and DNA, but these are still striving to get traction on it.

Brands using Twitter to converse with and inform consumers is not an India specific phenomenon. Some of the brands which are using Twitter effectively in the US include Dell, JetBlue Airways, Pizza Hut, Samsung Mobile, Ford Motors and Kodak.