A backlink is an inbound html code that points to your website. You are probably wondering why you would want a backlink.
If you have many websites with one-way links to your website, the search engines interpret this in your favor. You want to make sure that your website is at the "hub of the wheel" so to speak -- all the spokes, or links, are pointing to your website.
Your goal should be that the search engines view your site as an "authority site". If a website provides excellent, interesting articles and other content, and has many readers, that website could be called an "authority site". Websites mention and point to, or refer to, articles and videos on the authority site.
Let's step back a bit and explain links in an example:
If Sally's site links to you, then you have one inbound link. However, if your website links back to Sally's site, the links balance each other out and no one wins - that is called a reciprocal link. Don't look for reciprocal links. You should look for links back to your website from other websites where you don't have to link to them.
Now who is going to do that? Any website marketer who has been around for some time does not want reciprocal links. He wants one-way links to his site.
Sources of Inbound, One-Way Links:
- Links from directories
- Links from articles you write