Monday, August 31, 2009

What DataBase provides

The information in your database provides you with a detailed picture of the market and allows you to answer questions such as:

  • Who are our most important customers?
  • How many are there?
  • What characteristics do they have?
  • What other prospects have similar characteristics?
  • Are we generating the maximum amount of business from each customer?
  • Are we maximizing the business opportunities from each customer contact?
  • Do we really know what our customers want?
  • What factors and marketing activities affect their buying behavior?
  • Can we identify every product our customers might use?
  • Do we know every transaction they might want to make?
  • Is information available to everyone who might need it?
  • Is our organization giving the right information to the marketplace?
  • What would happen if we varied our marketing spend or used different marketing channels?