Saturday, August 1, 2009

what is Google Analytics?

Google Analytics is a free analysis tool which gives you information on where your website visitors are coming from, which pages they visit, how long they stay, and a lot more. There are plenty of paid stat counters available which present data in different ways, but Google Analytics is one of the best, and it's free.

One can over-analyze or under-analyze any website. Some people spend too much time checking stats, analyzing, and planning, and don't spend enough time writing good content and getting new readers to their blogs.

On the other side of the pendulum, you could go on week after week, blindly publishing content and flailing along with offsite promotíon, without seeing what results your campaigns are getting, which type of content is the most popular for your visitors, and which traffic-generation techniques are getting the best results.

In between, we have a happy balance.

1. Find out which of your website's pages are getting the most traffic, and optimize those pages.
2. Find out which referrers are generating the most traffic, and continue any actions you have been taking to generate traffic from those referrers.
3. Find out which keywords you are ranking the best for, and see which ones you can "push to the top."
4. Find out which pages keep your visitors' attention for the longest.
5. Look at the graph of your bounce rate.