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Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Based on a work at pervarakapadiaatmoney.blogspot.com.
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Saturday, November 21, 2009
Chatter will be more like the other social networking tools many people are already using in their personal lives. With functionality similar to Facebook, Salesforce Chatter allows employees to set up their own profiles including contact information, photo, work history and area of expertise. Users can also pull in any existing information from Facebook profiles.
Employees will then be able to collaborate internally through real-time status and content updates, similar to the way friends do on Facebook. Business applications also have a place in Chatter to keep everyone up to date on inventory, for example. Well, only those you want to stay in the loop. Chatter also allows you to filter certain information to the appropriate employees.
Wednesday, November 18, 2009
New Account Types:
- Non Profit / Gov
- Ad / PR / Marketing Agency
- University / School
- Professional Speaker
- Presentation Design Firm
- Event Organizer
Tuesday, November 17, 2009
Globally, as you can see there are vast opportunities on Facebook for personal branding but the opportunities for tainting your reputation or losing your job are even more vast. In fact, nearly 1 out of 10 employers globally now admit to firing employees because of their activities on Facebook [The actual number is much higher because many employers would never openly admit to doing this, even in a survey.]
Wednesday, November 11, 2009
1. Don't use social networking to make a generic sales pitch to thousands of people.
2. Do start a dialog of conversation by sending updates that will be interested to people. Offer valuable information.
3. Don't use public forums for private messages.
4. Do ask people if they want to receive your FREE newsletter before you start sending it to them.
5. Never, ever post negative comments on other peoples blogs, profile pages or websites. You always want to be positive.
6. Don't rely on one group or one website for all your networking needs.
7. Be sure to read other people blogs, tweets, websites to keep up to date on industry changes as well as staying connected to like minded people.
Sunday, November 1, 2009
What are Google Alerts?
Google Alerts are emails automatically sent to you when there are new Google results for your search terms. You can also choose to have your alerts delivered via feed to the feedreader of your choice (e.g., Google Reader or add the feed to your iGoogle page). We currently offer alerts with results from News, Web, Blogs, Video and Groups.
What are the different types of alerts I can sign up for?
Google Alerts currently offers 6 variations of alerts - 'News', 'Web', 'Blogs', 'Comprehensive', 'Video' and 'Groups'.
- A 'News' alert is an email aggregate of the latest news articles that contain the search terms of your choice and appear in the top ten results of your Google News search.
- A 'Web' alert is an email aggregate of the latest web pages that contain the search terms of your choice and appear in the top twenty results of your Google Web search.
- A 'Blogs' alert is an email aggregate of the latest blog posts that contain the search terms of your choice and appear in the top ten results of your Google Blog search.
- A 'Comprehensive' alert is an aggregate of the latest results from multiple sources (News, Web and Blogs) into a single email to provide maximum coverage on the topic of your choice.
- A 'Video' alert is an email aggregate of the latest videos that contain the search terms of your choice and appear in the top ten results of your Google Video search.
- A 'Groups' alert is an email aggregate of new posts that contain the search terms of your choice and appear in the top fifty results of your Google Groups search.
Well, if it's interesting to you, it's a good subject for a Google Alert. We've found that many alerts are set up by people who are:
- monitoring a developing news story
- keeping current on a competitor or industry
- tracking medical advances
- getting the latest on a celebrity or sports team
- watching for new videos that match a specific topic