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Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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Wednesday, December 2, 2009
Authenticity and Transparency Are Social Networking Cornerstones
The words "authenticity" and "transparency" may seem trite, but I believe they remain the cornerstones of this new media-marketing paradigm. Be real. Be open. Be honest. Admit mistakes when you make them.
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