Friday, March 27, 2009

Lead generation is actually “bad lead elimination.”

Almost every lead generation program operates under the assumption “the more leads, the better.” Hey, want a lot of leads? Buy a booth at a trade show and run a raffle for a new iPhone. You’ll have business cards coming out your ears. But your cost of sales will go through the roof because the sales reps will be chasing geese. Effective lead generation only results in as many leads as the sales team can close, and only leads that are likely to close.

What is Freelance?

A freelancer, freelance worker, or freelance is a self-employed person who pursues a profession without a long-term commitment to any particular employer. The term "freelance" was first coined by Sir Walter Scott (1771–1832) in his well-known historical romance Ivanhoe to describe a "medieval mercenary warrior" (or "free-lance"). The phrase later transitioned to a figurative noun around the 1860s and was then officially recognized as a verb in 1903 by various authorities in etymology such as the Oxford English Dictionary. Only in modern times has the term morphed from a noun (a freelance) into an adjective (a freelance journalist), various verb forms (a journalist who freelances) and an adverb (she worked freelance), and then from the verb into the derived, now commonly-used, noun form "freelancer".

You Too Can Tweet

Define Your Goals.
A marketing campaign's just alchemy until you know what your objectives are. Once you know what you hope to achieve on Twitter, you can better assess how to represent yourself, who to "follow," and what kind of content you want to share with the vast community of tweeters.

Target the Right People. Apart from its obvious SEO benefits, your Twitter stream's only as valuable as who's reading it. Run keyword searches on for topics relevant to your brand or industry, then add influencers, evangelists, haters and interesting people that may not have heard of you to your cadre. Acknowledge them from time to time, and be sincere; they'll dig that.

Supplement blog posts by tweeting your topic du jour and promoting it with a tinyURL. Twitter marketing tool HootSuite also has a URL shorting feature that enables you to frame the page with a subtle ad.

The Po!nt: To tweet well is easier than you think. Once you match your brand and your goals to a little technology, and start linking to your current Web content, it soon becomes second nature to join the daily Twitter conversation.