Tuesday, May 5, 2009

Digital Marketing

Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, SMS/MMS, display / banner ads and digital outdoor.

Previously seen as a stand-alone service in its own right, it is frequently being seen as a domain that can and does cover most, if not all, of the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but via a digital touchpoint.

Your web and blog simple analytics

You take special care to develop your blog and web. Especially when you are interested in monetizing it. You may wish to earn from this, or giveaway information etc. What you would require to know is how is your blog or your website interacting and relating to your visitors. For this you may want to track the site / blog.

The aim is to use your website traffic statistics to figure out how well or how poorly your site is interacting with its visitors, and then take the actions to improve your website's performance.

What you need to do:
1. Study your statistics, those that are important for your particular site.
2. Set your goals.
3. Formulate a strategy, based on your goals and current website's statistics.
4. Implement your strategy, making the necessary changes on your site.
5. Measure the effects of your implementation, comparing current statistics with previous ones, after a given period of at least 1 week.
6. Start again at step 2.

This process is ongoing and continuous.

What will your web / blog counter give you?

  • Complete and easy to understand statistical information.
  • Tracking multiple Web sites (With one account you can have independent statistics for an unlimited number of Web sites/projects.)
  • Summary with Page loads, Unique visitors, First time visitors and Returning visitors.
  • Referring URL's.
  • Search engine keywords used to reach your website.
  • Popular pages.
  • Most active countries.
  • Visitor browser, screen resolution.
  • And more...
  • So Happy tracking!