Tuesday, September 1, 2009

Determining Keywords For Your Web Pages - Research on Google Key Words

Determining keywords that are profitable is one of the most important techniques you can master as you bring your small business online.

Just in case you haven't heard the term "keyword" before, here's a brief explanation.

Any time someone uses a search engine, they type in a word or phrase. This word or phrase is known as a keyword (even though it can be longer than one word.) The search engine goes out and retrieves all the web pages that focus content on that particular keyword or keyword phrase.

The more relevant the web page is to the keyword, the higher the page ranks in the search engine. Each web page contains a place in the HTML coding to insert these keywords. This helps the search engines determine page content. This is a bit of a simplification as search engines use many other criteria to rank pages. However, keyword focused content pages are the most important on-page criteria.

Deliver poor content that is not keyword focused and you will have a difficult time ranking highly in any search engine.

So, the questions becomes this. How does one choose the proper keyword for any particular web page? The answer is quite simple. You research keywords that pertain to your business and choose the ones that have a high demand and low supply.

The Demand of a keyword is a measure of the number of times people have searched for that keyword in a particular period of time. The Supply of a keyword is a measure of how many total web pages focus on that keyword. Keywords with a high demand and low supply will allow your page to rank higher in the search engines and will drive more traffic.

The best way of determining keywords is to use a good keyword research tool. The purpose of these keyword research tools is to allow you to enter a specific keyword related to your business and then see how many times people searched for that keyword (keyword demand) as well as how many web pages are focused on that keyword (keyword supply.)

In addition, a good keyword research tool will come up with new keywords related to the initial one you typed in, giving you ideas for branching out and coming up with dozens of other high quality keywords.

Meta Tags

It's very simple - if you don't optimize your web pages, the search engines will have a difficult time figuring out your content focus and you can forget about increased website traffic.

These are the things you build into your web pages so that the search engines find your site and rank it favorably. You should also know that there are many dozens of off-page criteria that the search engines (SE's) look at as well - but that's a topic for another article.

How does an SE know that a page has relevance to a particular search term? They use one or more of the following on-page criteria.

1. File Name
2. Page Title
3. META Keyword Tag
4. META Description Tag
5. H1 Headline
6. Keyword Density
7. Links
8. Image Alt tag

While various search engines rank the importance of the above criteria differently, you should be consistent in applying all of them to your pages for increased website traffic.

Understanding Google PageRank

Understanding Google PageRank is not as mysterious as some would have you believe.

So what exactly is PageRank and how does it affect your rankings in the search engines? This article will set you straight on this often misunderstood topic.

PageRank is essentially the measure of a web page's importance relative to all other web pages. While no one knows the exact algorithm Google uses to calculate PageRank, one of the major factors is the number and quality of inbound links pointing to the page in question.

The key to understanding Google PageRank is to realize the democratic nature of inbound links. A link to your page from some external site is really a vote or "thumbs up" for that page. The more votes (i.e., inbound links) a page gets, the more important the page must be.

While your Meta tags and main page keyword help determine the relevance of your page, PageRank determines the importance of that page. When Google returns search results, it wants to return a page with the highest relevance AND the highest importance.

Polish Off Your Reading List for Freelance Writing

We all do know that unread piles of books, magazines and papers sitting around your office would make you nervous. And anxious. A fresh start entails catching up on your reading list. Magazines like Writer and Poets & Writer are excellent selections to read monthly for fresh ideas and new instruction, but they don't do you any good if they pile up and cause anxiety.