Tuesday, September 29, 2009

Easy Database Marketing

Some business owners assume that database marketing requires a level of sophistication that is beyond them.

While it is certainly true that some systems can be quite complex, there's one powerful database strategy that is within everyone's grasp. The concept of Recency.

As long as you have a database that records customer transactions, you can use this powerful concept to help market to people most likely to respond. This will help reduce your overall marketing costs while increasing your response rates.