Ways You Can Use Twitter In Your Marketing
There are several ways you can use Twitter but here are some which can help you immediately:
Build An Audience
This is most important as you want to build an audience of followers (that's the Twitter term for people who subscribe to your posts) who are interested in what you're doing. Have a special going on? Send a Tweet. Is there an important news event in your industry that you wrote about? Send a Tweet pointing to that article. Give lots of value and make conversation, not selling, your goal.
Monitor What They Say About You
Find out what people are saying about you and your industry. This is one of the best ways to stay on top of what is really happening (not just what you think is happening).
Monitor What They Say About Your Competitors
You need to be aware of what is happening in the world. Using Twitter is one of the best and fastest ways to keep up with what is going on today.
Become A Resource, Not A Screaming Salesperson
One of the cardinal rules of marketing with Twitter and other Web 2.0 tools is to be a resource of information and not an annoying, pest selling stuff. Hey, there's nothing wrong with selling and I believe everyone is selling something. However, today you have to do it in a conversational, problem-solving way. Provide lots of valuable information (valuable as defined by your market) and people will want to be around you.
This is a beginning. Twitter is a serious business tool. Wade into it slowly and get familiar with the territory. You'll be glad you did.