Wednesday, June 30, 2010

Sunday, June 27, 2010

Social Media Merging Of The Minds

Many a times am asked as to what does a Social Media person 'really' do. Well does this person do blogging? Write on Facebook? Generally keeps on Twitting? Or uploads photos of products to be sold? So generally when you want to broadcast a message you start to login to all the social network sites and start to give out messages? And so you tell people to buy something and push this till doom's day? That means you give out same old message in new way? Do you have a list of sites that you generally send this message out to? Do you send this as anonymous messages? And do you keep apologizing to an angry customer!?

Well lets for a start step a little back and see the whole picture in its totality. Well it is none of the above in the way it is mentioned and yet i could be all of the above with a lot of tweaking. Well what according to you is the role of Online Social Media Network professional?

Join in here and share your views. Be a guest writer if you want on my blog.


Tuesday, June 22, 2010

Social Media Side Wiki

Has the controversial Google tool Side Wiki lost its prominence amongst other social media sites? The Side Wiki that permits the public to comment about any web site in a side bar displayed in their web browser. 

The tool is integrated in the latest version of Google Toolbar and works with Firefox, Internet Explorer and with Google Chrome. Ironically it was not activated to Goggle Chrome in it initial days.

Once activated, Sidewiki glides across from the left and becomes added browser sidebar, where you can compose entries in a vertical column and read the entries of other people.

Wednesday, June 16, 2010

Is Social Media activity to hunt and get hunted?

Many a times a speak with people i get a shocking response the Social Media can be handled just by anyone. Well if this was the case then why are we all not connected to more than atlest 10 brands as customers. In our lives we would be utilizing atleast 10 brands during a week's time. Howcome we are not Socially dialoguing with these 10 brands.

What does all the effort boil down to in the world of Social Media Network Online. Well to put it more simply it is got to do with 'connecting' and 'being connected with'. We all need to connect, be it individuals or brands. Social Media is got to do with building relationships. It is a dialogue between two parties to enable mutual benefit. Repeat: 'mutual benefit'. It cannot really be 'sales driven'. It cannot be conduced to 'being hunted' and 'hunting'. If we start to use the traditional 'push' force then we have lost half the battle. It requires an almost 24/7 dedication. Hence it will not work out if you delegate this to someone who is merely doing their 'job of being online'.

The person managing the Online Social Media needs to be passionate and outgoing. Needs to be crisp at the same time verbose and articulate. Needs to understand the sites, competition and the brand personality as well.

Social Media activity is definitely not for the faint at heart and nor is for the hunter.

Tuesday, June 15, 2010

Is Social Media mainline advertising or direct marketing?

Many a times we are stuck with 'this is not mainline' 'this is not dm!'. So, what is it? Well, Social Media lends itself or rather enhances the two worlds. While you connect with people who could be strangers is mainline work. And when you form a following and community you start to connect on a one-to-one basis.

Lets put it this way: it is both, the customer decides on how close or how far they want to be with it [brand]. Social Media is an integration of the way people choose to connect. It cannot be marked as 'this' or 'that'. Lets not look at it like some alien of neither world. It is what you and I do to connect online. It is what our customers are addicted to. It is happening while you are reading this post!

Monday, June 14, 2010

Tool for Social Media Network and Online Reputation Management

Online Reputation Management comprises various elements. Together they start to form a complete picture and enable our stakeholder’s experience to percolate within the system. We understand that there's a high degree of correlation between good customer / stakeholder experiences and their willingness to associate with the same organization, brand, product and service. The various points of influence are:
• Traditional/mainstream websites.
• Professional networks like LinkedIn.
• Social networks like Facebook and others.
• Consumer Review sites such as epinions, MouthShut and others.
• Social news / bookmarking sites like del.icio.us, technorati, dig and others.
• Collaborative Research sites such as Yahoo Answers, Rediff Q&A.
• Independent discussion forums based on categories and general interest by profession.
• Blogs created and managed on blogger.com.
• Blogging communities as the Open Diary, LiveJournal, Xanga.
• Microblogs e.g. Twitter.
Our primary goal when developing a social marketing strategy should be to establish conversation parameters. We cannot possibly control the direction of every conversation, nor should we try to, but we can be available to answer questions and provide honest and helpful input wherever possible. People visit social networking sites because they want to have conversations that don't involve sales pitches. In order to gain trust, we will need to create an environment in which potential and existing customers feel free to express opinion without fear of being censored, but also in which we can provide responses to negative comments that help viewers understand the reasons behind your company's actions in any particular area. When appropriate, we can point readers toward your product, but in such a way that they feel we are providing useful information rather than pitching your company.

Sunday, June 13, 2010

Social Media Network and me

I started my career in mass communication, proceeded onto direct marketing and currently have established myself strongly on digital assets, online media and mobile marketing. Currently working on Online Social Media Networking as Self-Employed, Freelance Professional. I have been working in the Social Media Networking Online Space since 2001 alongside with the Brands and Clients. Am working directly with the Clients and the brands. Am also working with Agencies for their Clients as well. I can address audiences on the Online Social Media Network. I can get customers and communities to connect with the Brand on the Social Network Medium in the Online space. Currently working on the Online Social Networking, writing and managing, for brands and products. I can write and manage the Social Media Network Online space. Utilizing the online space like Twitter, FaceBook and LinkedIn. Online media, including search engines, are managed. Setting online alerts for the brand. Writing on blogs, social media like Twitter, FaceBook, LinkedIn, etc. Covering: Traditional / mainstream websites, Professional networks like LinkedIn, Social networks like Facebook and others. Undertaking work on Consumer Review sites such as epinions, MouthShut and others, Social news / bookmarking sites like del.icio.us, technorati, dig and others, Collaborative Research sites such as Yahoo Answers, Rediff Q&A., Independent discussion forums based on categories and general interest by profession.

I have been on the online digital space along with regular direct marketing. My recent endeavors have been in launching and sustaining the brand reputation across digital mediums. I write and manage the blogs and social media sites for clients and brands. I find the online and the mobile industry quite promising. In the online space I do keep in mind the SEO requisites. While writing content I keep in mind the SEO requirements so that the page / site comes up high on the search engines. If your established site has no SEO optimization in place at all, and has navigation that is blocking search engine spiders, then the site / page will not throw up on a high ranking with search engines. Mobile’s ability to provide superior targeting by age, gender, location, time of day and day of week, and to facilitate two-way communication between advertisers and consumers, make it one of the main reasons that mobile is now—particularly for reaching Generation Y. It’s their lifeline. Have built applications for Mobile as well [with tech team ofcourse].

I find Online Social Networking, writing and managing, for brands and products very interesting. Utilizing the online space like Twitter, FaceBook and LinkedIn. Managing the brand’s Online Reputation, ORM. Online media, including search engines, are managed to make positive information visible to the public and downplay any information which could negatively affect the business. Online Reputation Management comprises various elements. Together they start to form a complete picture and enable our stakeholder’s experience to percolate within the system. Setting online alerts for the brand. Writing on blogs, social media like Twitter, FaceBook, LinkedIn, etc. Covering: Traditional / mainstream websites, Professional networks like LinkedIn, Social networks like Facebook and others. Undertaking work on Consumer Review sites such as epinions, MouthShut and others, Social news / bookmarking sites like del.icio.us, technorati, dig and others, Collaborative Research sites such as Yahoo Answers, Rediff Q&A., Independent discussion forums based on categories and general interest by profession.

Specialties:
Online Social Networking, writing and managing, for brands and products

Including search engines

Setting online alerts for the brand

Writing on blogs, social media like Twitter, FaceBook, LinkedIn, etc

Work on Consumer Review sites such as epinions, MouthShut and others, Social news / bookmarking sites like del.icio.us, technorati, dig and others, Collaborative Research sites such as Yahoo Answers, Rediff Q&A., etc

Friday, June 11, 2010

How to do Social Marketing Online and Reputation Management Online

How to do Social Marketing Online and Reputation Management Online

A quick read book on sale: http://tiny.cc/t7d16 This book is specially created for all those who would like to enhance their Online Social Media activities so as to generate response and a call to action from the various customer sets that they connect with. This book brings to light a working knowledge and will enable you to actually work on your task. This book could be kept as a handy guide which enables a step by step understanding of what a Social Media expert should work towards. This book is meant for corporates, agencies, brand managers, social media professionals, public relation personnel, for people who would like to market their own name and their own business. It works great for freelancers to market themselves on the online space as well.

Thursday, June 10, 2010

What has Social Media Network done to us

Well at the start let me confess that i myself am glued to the world of Social Media Network Online. So much so that apart from my personal life I have made a profession out of it and am into freelance Social Media Network Online which also takes us to the Online Reputation Management System. And so I lead my life on the Social Media Network Online.

You may have received panic chat messages to loot a certain Bangkok bank on 'Mafia Wars' to which you simply cannot disregard but end up helping. Sometimes a panic message seeps in to help harvest in 'farmville' or for a pet that needs a home in 'petville'. To which you may start to search frantically and help. This help could be to a total stranger. Irrespective of time and day if you are online you are helpful. Your concern levels are high and you cannot ignore your own pet in 'petsociety' who is starving and needs food and a little cleanup as there are virtual flies all around it.

It is difficult for most to sleep and call it a day without a peek at the Facebook and Twitter status. And ofcourse what we login to for a quick peek ends up being minimum an hour and so on. We are logged in and very concern about someone else frame of mind. Our own state of mind is not understood by us till we broadcast a post and then we also along with the world understand what is happening to us, what we like and dislike.

Viewing the profile of friends and strangers has become our prerogative online and we even go to the extent to encouraging others to post, incase they have not for a long time we may even remind them by a simple click on Facebook that says 'reconnect'.

When we do not do the above, our mind unconsciously starts to remind us about our various online commitments; starts to make us a wee bit uneasy and we start off having withdrawal symptoms. Maslow in today's world would have added Social Media Network Online as one of the basics that one needs to survive apart from food, clothing, shelter, security etc.

Well the online world enables us to be what we could not. In web 2.0 online societies you can be an astronaut, a doctor and many other avatars. No need for anything just register and select your avatar and hen go about daily activities online and get caught up in this too.

With such a state of mind and so much more openness would any brand or marketer dare to miss this world of opportunities? Online Social Network is all about meeting people in a state and scenario that they are most comfortable in. It is the right time to share with them and gently lead them to your end.

Monday, June 7, 2010

Social Media Network / Online Reputation Management

Why Online Reputation Management is suggested:

Online Reputation Management, ORM, is the practice of managing your business reputation with your online community of stakeholders within the online media space. Online media, including search engines, are managed to make positive information visible to the public and downplay any information which could negatively affect your business. Reputation and trust are earned through years of hard work and this can be damaged online, often anonymously.

While the internet has opened up a huge opportunity for us to broadcast any kind of information that we intend to share, the same internet enables our competitors, irate customers, disgruntled employees, and any unhappy stakeholder to also publicize their negative views about us. Just the way we have freedom to mention what we like, they too can exercise the same freedom and mention what they like... or rather, don't like.
The advent of social media, web communities, and networking sites, has been useful to many companies. The phenomenon has positively affected the majority of businesses by allowing them to directly communicate with consumers about products and services they offer. However social media has also opened doors to malicious online postings, which has proven to be damaging to corporate reputation.
Due to the number of people who use search engines as a research tool, online reputation management is becoming a big industry. Ruthless competitors and angry customers now have open access to blogs and web sites. They can define a person or company's online identity and their words have far reaching effects – whether they are true or not.

This is why ORM is necessary. Because it is difficult, if not impossible, to eliminate traces of thoughtless actions or malicious attacks on the web, online reputation managers disseminate positive information about their clients. The goal in online reputation management is to bring public attention to positive blogs, articles and other online media written on behalf of the company, product, brand or service. The positive online publicity takes the higher search engine result rankings, thus minimizing the damage of any attack.

Friday, June 4, 2010

Social Media an extension of the Brand Personality

Matching the Brand Personality while working on Social Media Network Online is a very important portion. We need to keep in mind that afterall the Social Network voice that we project via the various medias online needs to be in the similar tone and manner the Brand is conceptualized. Hence for the Social Media specialist it is important to understand the Brand Personality and be very certain on how this 'brand' would act and behave under various circumstances.

Additionally the brand personality is to be kept in mind while selecting which online sites the brand is exhibited in. While one needs to keep in mind as to where would the right target audience can be found one also needs to select if the site is correct and insync with the brand personality.