Friday, June 4, 2010

Social Media an extension of the Brand Personality

Matching the Brand Personality while working on Social Media Network Online is a very important portion. We need to keep in mind that afterall the Social Network voice that we project via the various medias online needs to be in the similar tone and manner the Brand is conceptualized. Hence for the Social Media specialist it is important to understand the Brand Personality and be very certain on how this 'brand' would act and behave under various circumstances.

Additionally the brand personality is to be kept in mind while selecting which online sites the brand is exhibited in. While one needs to keep in mind as to where would the right target audience can be found one also needs to select if the site is correct and insync with the brand personality.