Monday, June 7, 2010

Social Media Network / Online Reputation Management

Why Online Reputation Management is suggested:

Online Reputation Management, ORM, is the practice of managing your business reputation with your online community of stakeholders within the online media space. Online media, including search engines, are managed to make positive information visible to the public and downplay any information which could negatively affect your business. Reputation and trust are earned through years of hard work and this can be damaged online, often anonymously.

While the internet has opened up a huge opportunity for us to broadcast any kind of information that we intend to share, the same internet enables our competitors, irate customers, disgruntled employees, and any unhappy stakeholder to also publicize their negative views about us. Just the way we have freedom to mention what we like, they too can exercise the same freedom and mention what they like... or rather, don't like.
The advent of social media, web communities, and networking sites, has been useful to many companies. The phenomenon has positively affected the majority of businesses by allowing them to directly communicate with consumers about products and services they offer. However social media has also opened doors to malicious online postings, which has proven to be damaging to corporate reputation.
Due to the number of people who use search engines as a research tool, online reputation management is becoming a big industry. Ruthless competitors and angry customers now have open access to blogs and web sites. They can define a person or company's online identity and their words have far reaching effects – whether they are true or not.

This is why ORM is necessary. Because it is difficult, if not impossible, to eliminate traces of thoughtless actions or malicious attacks on the web, online reputation managers disseminate positive information about their clients. The goal in online reputation management is to bring public attention to positive blogs, articles and other online media written on behalf of the company, product, brand or service. The positive online publicity takes the higher search engine result rankings, thus minimizing the damage of any attack.