Monday, June 14, 2010

Tool for Social Media Network and Online Reputation Management

Online Reputation Management comprises various elements. Together they start to form a complete picture and enable our stakeholder’s experience to percolate within the system. We understand that there's a high degree of correlation between good customer / stakeholder experiences and their willingness to associate with the same organization, brand, product and service. The various points of influence are:
• Traditional/mainstream websites.
• Professional networks like LinkedIn.
• Social networks like Facebook and others.
• Consumer Review sites such as epinions, MouthShut and others.
• Social news / bookmarking sites like del.icio.us, technorati, dig and others.
• Collaborative Research sites such as Yahoo Answers, Rediff Q&A.
• Independent discussion forums based on categories and general interest by profession.
• Blogs created and managed on blogger.com.
• Blogging communities as the Open Diary, LiveJournal, Xanga.
• Microblogs e.g. Twitter.
Our primary goal when developing a social marketing strategy should be to establish conversation parameters. We cannot possibly control the direction of every conversation, nor should we try to, but we can be available to answer questions and provide honest and helpful input wherever possible. People visit social networking sites because they want to have conversations that don't involve sales pitches. In order to gain trust, we will need to create an environment in which potential and existing customers feel free to express opinion without fear of being censored, but also in which we can provide responses to negative comments that help viewers understand the reasons behind your company's actions in any particular area. When appropriate, we can point readers toward your product, but in such a way that they feel we are providing useful information rather than pitching your company.