Friday, July 30, 2010

Social Media and back-links

While working on Social Media it is imperative to have a Link Strategy in mind as well. Links guide the search engine towards your main page / blog / site. Links work as directional road map for the spiders and crawlers. Having said this, we need to be careful and not fall in the link farming trap. The moment we get into this zone the algorithms at search engine start to flag this as they recognize spamming actions.

Additionally you need to be careful on the part from where the links come to your page / site / blog. It is good if they come from a high traffic page. At the same time that page should not have too many links or else again the danger of neutralizing the effect comes in.  Allow me to explain: Lets consider two options. Lets call two pages as 'Page A' and 'Page B' respectively. Page A has high value traffic and too many links. While Page has good traffic not as high as Page A but is healthy traffic and has less than 20 links. When you will submit you link to both Page A and Page B you will notice that the search engine considers the trust value as equal. The reason being that too many links cause the search engine to start looking at spam information. Hence Link farms etc get into negative count.

Add to this you link should be supported by proper copy matter and keywords that point towards your link.

There are many more factors to consider before jumping into the back-link strategy.

Share in your experiences. What is your hands on experience on back-links? What makes it really work and what does not? Join in here.