Wednesday, July 7, 2010

Social Media - Oh My God Where Are My Followers!

How many times while working as a Social Media personnel have you received a call asking you why have the number of followers / community members fallen [even if it means one person leaving]. Or to that matter how many times as an individual would you have looked at your follower list and wondered whatever you did or rather did not do created the follower to leave you.

Probably this thinking itself caused our fellow member to go away. The thinking as in: Where are my followers. What i am trying to put across is that thinking of our community member as 'one of the members' or as 'a follower' would be the reason why we may have not really connected with them on a one to one humane basis. Yes Social Media is time consuming not tedious though.

It is time we observe and listen to what our fellow members seek and want and respond to them. It does not take you whole day to do this. We may state that if we have member list running into thousands and more then will we stand to have the quantum of time to enable such a response based behavior. Well allow me to share that not all customers and community members  become active at the same time / simultaneously unless ofcourse there is a crises and that ofcourse would need to be handled on a mass level with humane touch to it. Even crisis management after a period of times needs to be drilled into one to one method.

In short lets attempt to treat our community members as individuals with individual identity and not as mass of receivers who have to be sent some message.