The various points of influence are:
- Traditional/mainstream websites.
- Professional networks like LinkedIn.
- Social networks like Facebook and others.
- Consumer Review sites such as epinions, MouthShut and others.
- Social news / bookmarking sites like del.icio.us, technorati, dig and others.
- Collaborative Research sites such as Yahoo Answers, Rediff Q&A.
- Independent discussion forums based on categories and general interest by profession.
- Blogs created and managed.
- Blogging communities as the Open Diary, LiveJournal, Xanga.
- Microblogs e.g. Twitter.
- Improve customer satisfaction by gaining insights from consumers about what is good and bad about our product or services.
- Increase positive perceptions of brand by creating opportunities to listen to and engage with consumers.
- Gain insights about competitors and their customers’ perceptions about their products and services.
- Maintain shareholder value by mitigating risk by having ears close to the ground where opinions about our business are being formed and propagated.
- Engage in more effective public relations by understanding who the real influencers are.
- Gain understanding of the relationship between user generated content and traditional forms of online media, e.g. news, print, etc.
- Provide early warning systems for reactive Public Relations.
- Reduce marketing spend by learning how to reach out to customers more cheaply.
- Reduce internal costs by employing services which save time and effort, as well as money.
- Help identify gaps for products and services which can be developed for profitable niche markets.
- Gain insight into online networks and keywords and key phrases found in user-generated content, which can help to bolster natural search results about the person, product, or business.
I admit social media is a great tool for doing online reputation management. But if you don't know what you're doing with it, it can actually be a cause of more problems.
ReplyDeleteThank you ReputationManagementConsultants for dropping in here. Thanks for your input. Yes if one does not have the skill sets then Social Media could overwhelm the person and could cause mistakes.
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ReplyDeleteThe rise of social media has transformed business as we once knew it. If social media marketing is used correctly it can give a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales.
Thanks for sharing.
Thank you Social Media Services for dropping by and thanks for your kind words as well.Yes you are right Social Media has enhanced the way business now is done especially how marketing is done.
ReplyDeleteHello! Congrats for posting this such very informative post. I really admire your generosity for sharing this great information. Thanks for sharing!
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Thanks Melyssa for dropping in here. Thank you for your kind words.
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