Monday, September 27, 2010

SEO Strategy In Social Media?

Hello Folks,

Many a times we have heard of this nomenclature: SEO. The full form of SEO is Search Engine Optimization.

SEO is the method by which you improve the ranking of your site on the search engines.

Many a times am asked if SEO is only for website? Well this is not entirely true, while they are definitely used for websites they are 'also for any Social Media that you may be utilizing to connect with your target audience'. This means that SEO is useful for community managers, bloggers and anyone who would like to be found on various search engines.

SEO comprises of on-page method and off-page method. The off-page method is more of the technical side wherein one requires a little knowledge, comprehension and understanding of the scripting or programming language. While the on-page SEO is slightly easier and persons who write on the site can make use of. The on-page SEO is got to do with understanding the search words and making best usage of them. These search words are what people searching on the net type on search sites so that they find relevant pages to refer and interact with.

Have you used on-page SEO? It is usage of  keywords whenever you communicate with your community members. Whether you are on Twitter, Facebook and other sites. You need to be fully aware of the keywords that are to be used. Ofcourse while blogging and managing community we cannot write keywords without making sense and being relevant to the target audience. Just utilizing keywords without having any relevance to the people we are trying to communicate with does not serve the purpose. And, we will not be able to proceed towards our objective. 

Thus your on-page SEO should be used properly. It is a skill that one starts to develop.

For this you need to know and understand what are the keywords that you need to focus upon.

So? do you practice on-page SEO in all your Social Media endeavor?