Tuesday, October 19, 2010

Meta Tags And Keywords In Social Media

While working on Social Media you will have heard about Meta Tags and Keywords.

These are the things you build into your web / blogs / Social Media pages so that the search engines find your site and rank it favorably. You should also know that there are many dozens of off-page criteria that the search engines (SE's) look at as well - this is more of technical side though.

How does a search engine know that a page has relevance to a particular search term? They use one or more of the following on-page criteria [this is also known as on-page SEO].
  • File Name
  • Page Title
  • META Keyword Tag
  • META Description Tag
  • H1 Headline
  • Keyword Density
  • Links
  • Image Alt tag

While various search engines rank the importance of the above criteria differently, you should be consistent in applying all of them to your pages for increased website traffic. 
Determining keywords that are profitable is one of the most important techniques you can master as you bring your small business online.

What is keyword?:
Any time someone uses a search engine, they type in a word or phrase. This word or phrase is known as a keyword. The search engine spiders [script / programme] goes out and retrieves all the web pages that focus content on that particular keyword or keyword phrase. 

The more relevant the web page is to the keyword, the higher the page ranks in the search engine. Each web page contains a place in the HTML coding to insert these keywords. This helps the search engines determine page content. This is a bit of a simplification as search engines use many other criteria to rank pages. However, keyword focused content pages are the most important on-page criteria. 

When you may write poor content that is not keyword focused and you will have a difficult time ranking highly in any search engine.

So, how do you know / choose the proper keyword for any particular web page? The answer is quite simple. You research keywords that pertain to your business and choose the ones that have a high demand and low supply. 

The Demand of a keyword is a measure of the number of times people have searched for that keyword in a particular period of time. The Supply of a keyword is a measure of how many total web pages focus on that keyword. Keywords with a high demand and low supply will allow your page to rank higher in the search engines and will drive more traffic. 

The best way of determining keywords is to use a good keyword research tool. The purpose of these keyword research tools is to allow you to enter a specific keyword related to your business and then see how many times people searched for that keyword [keyword demand] as well as how many web pages are focused on that keyword [keyword supply.] 

In addition, a good keyword research tool will come up with new keywords related to the initial one you typed in, giving you ideas for branching out and coming up with dozens of other high quality keywords. 
Find this interesting?  

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