There are various topics that you could Tweet on. For instance:
- Tips on how to maintain your products. Since you have been in your industry over quite some time you will know the nitty gritties of your product as well. Your years of experience can help you gain credibility on Twitter as a leader in your profession.
- If there is new arrival taking place provide a sneak peek. Announce new arrivals of inventory. These tweets can be particularly effective when targeted to customers who have registered their product preferences.
- Build an audience: This is most important as you want to build an audience of followers who are interested in what you're sharing via your Tweets. As suggested above if you have a special going on? Send a Tweet. Is there an important news event in your industry that you wrote about? Send a Tweet pointing to that article. Give lots of value and make conversation, not selling.
- Monitor what they say about you / your brand / your company: Find out what people are saying about you and your industry. This is one of the best ways to stay on top of what is really happening.
- Monitor what they say about your competitors: You need to be aware of what is happening in the world. Using Twitter is one of the best and fastest ways to keep up with what is going on today.
- Become a resource, not a salesperson: One of the cardinal rules of marketing with Twitter and other Social Media sites is to be a resource of information and not an annoying, pest selling stuff. Hey, there's nothing wrong with selling and I believe everyone is selling something. However, today you have to do it in a conversational, problem-solving way. Provide lots of valuable information and people will want to be around you.You do not loose by sharing.