URL Shortening From Google To Manage Your Social Media

Google has just released a dedicated site for URL shortening. Your long URL can now be shortened. You can find this at: http://goo.gl/. Here you can not only shorten your URL but also track the click through as well. This promotes it right into being a competitor to Bit.ly

Since it is from Google you need not worry about malicious software that subsequently masks your shortened url and put forth its own link. Being Google you can be sure the tracking device is in place.

So? have you tried this? What is your experience? Share in your views here.