Sunday, November 28, 2010

Brand Power On Social Media

The 'Power' of the brand is defined by:

  • Experience of a brand
  • Feeling about a brand


Together they form PowerBrands.
The relation of rise and fall between these two show PowerBrands

When a brand starts falling either in experience or feeling, it seizes to be a power brand

Facebook would be one of the great places to demonstrate this aspect.


We have an active Social Media community at my Facebook Business Page. You can experience / see demonstration of Social Media and Community Management at http://www.facebook.com/pervarakapadia . To discover, share, interact, network, have question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia  http://www.facebook.com/pervarakapadia
Share this Page with people who require Social Media help for their brand and business.



Myths That Entrepreneurs Need To Understand - Social Media

Many a times there are pre-conceived notions about how should a business unit attract customers on the net. Below am sharing some common traps and myths that new online entrepreneurs fall into on the Internet.
  • Build it, and they will come: This is one of the biggest fallacy that you will notice on the Internet. A common misconception that if you put up a Web page, you do not have to do anything else. It is incorrect to believe that merely having your own site is enough to keep the traffic coming and that your product will sell on its own. In order to have a popular site, you've got to offer something of value, that the visitor finds relevant. Add to this your content is to be fresh. Your customer may end up coming to your site once, but to keep them coming back you've got to have fresh original content and product offerings that they can use and find relevant.
  • Give it for free and they will come: Sometimes the business units have a wrong understanding that if they incorporate a freebie onto the site - then this is it - there is nothing else to be done. No doubt psychological research has shown time and again that the word 'free' is an amazing word across. However imagine if your visitor comes more than once and sees the same freebie and same content. Why should he / she come more frequently?
  • Get rich quick on the Internet: Well by now almost all persons surfing the net, know and understand that this is not working. Infact the very word 'dot-com' failed because they held the false belief that having a flashy web site is enough to solicit people financing and buying into your amazing scheme to make money. By giving out affiliate programmes, and business opportunities you are only making people go away.
  • Send emails to an "opt-in" list to people who are 'anxious' to receive your product offerings: The word "opt-in" list is a very abused term on the Internet. You will find lists being openly sold. You will send out to this list your product information, what you are heading towards is a negative image of your brand / business.
  • Have a Page on sites like Facebook and have lots of followers: This is a trend, it is assumed that more the followers more will be the product / business sales taking place. However there is absolutely no requirement to have a huge people subscribing to your page and having no interaction with your page.
What's your take? Do join in here and share your experience.

We have an active Social Media community at my Facebook Business Page. To discover, share, interact, network, have question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia  http://www.facebook.com/pervarakapadia
Share this Page with people who require Social Media help for their brand and business.

Tuesday, November 23, 2010

Key 7 Parameters To Arrive At Your Social Media Strategy!

A quick memory jogger for all who want to know the key skills that are to be remembered always when you practice Social Media work. These are not only key skills but also parameters and steps that will lead you onto your Social Media strategy as well.

Social Media requires below skills [random order]:

  1. Professional Socializing Skills
  2. Brand Understanding
  3. Direct Marketing
  4. Knowledge Of Social Media Sites And Their Functionality
  5. Consumer Mindset Along With U / A Knowledge
  6. Flexibility
  7. Be And Behave As A Human


What else...??



We have an active Social Media community at my Facebook Business Page. To discover, share, interact, network, have question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia  http://www.facebook.com/pervarakapadia
Share this Page with people who require Social Media help for their brand and business.

How To Chat On Twitter - Social Media

Chatting on Twitter is a little cumbersome for most.  On your own Twitter account when you chat you have to scroll through other Tweets. So basically you do stand a chance to missing out a Tweet or loosing interest. Do you usually face this situation? There is another way out - which is via direct messages onto the Twitter account itself. None of these would actually give the feel of a chat taking place specifically if we have a group of persons participating onto this.

Twitter chats enable you to increase your social influence and network with like minded persons. It is very helpful to business specially small business units.

There are special schedules / timing on the internet when people start / enter the conversations. People with similar interests hop onto these spaces and converse. The conversation are guided. The chats are given
hashtag # this same hashtag is used to pull the conversations out on Twitter search for instance.

Anyone can participate. The rules are mentioned for certain chats so you may want to be well prepared before joining the chats. You need to be aware of rules and you need to be aware on the topic. No spamming allowed.

You will find the chat schedule at: http://goo.gl/CLqIt


Have you hopped onto this chat? What is your experience. Do share...

We have an active Social Media community at my Facebook Business Page. To discover, share, interact, network, have question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia  http://www.facebook.com/pervarakapadia
Share this Page with people who require Social Media help for their brand and business.

Sunday, November 21, 2010

Neglecting Your Page Is Equivalent To Neglecting Your Brand - Social Media

If you build a Page on the net remember you need to have fresh content on a consistent basis. This goes for any Page, be it a Blog, Facebook Fan / Business Page, Twitter and other Social Media sites.

Many a times when you browse the various sites - especially the Facebook Pages - lots of Pages give a feel that there is no admin looking after it. It looks deserted with no caretaker. When you run through these neglected spaces you will observe that the last post dates back to a couple of months, add to this the unfortunate scene of spam is taking place. Spammers would be looking at these Pages like a open ground. There are all kinds of posts; all non related to the topic of the Page.

By building a Page brand managers should not think that they are doing work on Social Media and that a part of their marketing strategy has unfolded itself into the most talked marketing tactic - being present on Social sites.

Infact you probably would be undoing the good that would be done by other mediums and what other customer touch points would be doing for your brand. Neglecting your Page is equivalent to neglecting your brand, you are giving clear indication that your brand is not being cared of and is not being nurtured.

To discover, share, question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia
  http://www.facebook.com/pervarakapadia
Share this Page with people who require Social Media help for their brand and business.




Friday, November 19, 2010

Google Brings Us To Speed On Web - Social Media

Web can be a little overwhelming for small business and people who would like to venture onto this for the first time. Web has become a part of our lives and it is already becoming a part of our business and marketing efforts as well. Web enables us to keep in touch with our friends, relatives, customers, colleagues and clients. It enables us to find our old friends and new customers and clients as well.

Since web is becoming an important part of our lives it is essential to understand this medium. It is critical that all of us are brought to speed.
The powerful online experiences that we experience are all feasible and possible due to an open web that can be accessed by anyone through a web browser, on any Internet-connected device in the world. Yes we are all connected world wide. It is feasible to do business at an international level and connect with friends as well in real time world wide.

In order that we understand and know what is the browser all about and what is web Google has taken a good step towards this. Google has brought out the ebook for all of us so that we all can be brought to speed with similar understanding of the web.
Google has brought out the ebook called "20 Things I Learned About Browsers and the Web" - it is a short guide for anyone who's curious about the basics of browsers and the web. Here's what you'll find here:
So go on check here: http://www.20thingsilearned.com/
To discover, share, question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia
  http://www.facebook.com/pervarakapadia
Share this Page with people who require Social Media help for their brand and business.

Social Media Landscape For Your Business

Hi! Hope this note of mine finds you in best of spirits! 

Have you used the Social Media landscape for your business? Did you find it useful? Have you used Facebook for your community development?
 

Social Media is about engagement and relevant conversations. It is about building a positive rapport and thereby good relationships. It gets into good CRM and one to one direct marketing space. 

 
Hope you have been benefiting from the Social Media Conversations that you have subscribed to. 


If you are already connected with us on our Facebook Page then please ignore the below - but if you have not joined us then you could be missing something! 


We have an active community at our Facebook Page:
http://www.facebook.com/pervarakapadia . Am looking forward to you participating at our Facebook Page for more fuller experience of Social Media.

On this Page we could enhance our Online Social Media activities so as to generate response and a call to action from the various customer sets that we connect with.

Request you to join in here and actively participate in the various topics and discussion. You could start by introducing yourself in the 'Discussion' Tab.

This space is open for corporates, agencies, brand managers, social media professionals, public relation personnel, for people who would like to market their own name and their own business. It works great for freelancers to market themselves on the online space as well.

I wish each of my reader a very best in life.

In case if you have not as yet joined us there then please do click here
: http://www.facebook.com/pervarakapadia

Share the Facebook Page with people who you feel could add value and benefit from Social Media conversations.


Regards

Pervara


To discover, share, question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia

  http://www.facebook.com/pervarakapadia



Thursday, November 18, 2010

What Does Re-Tweet Mean - Social Media

We, all are aware of the micro blogging site called Twitter. Most people on Social Media sites eventually have an account on Twitter. Most turn out to be active Tweeters while others remain passive. Almost 95% of people who initialize their account on Twitter start off with similar comment - confused. Twitter as a site does clearly indicate on how one is to use it, to the extent they have a video as well. However because it is new way of communication a newbie is at a loss in the beginning - till he / she starts and remains at it.

There are a couple of functionality that you could avail of when you have your account on Twitter. The functions are messaging, mentioning and re-tweeting.

What is re-tweet?
In simple terms re-tweet means sharing / to share. The short / abbreviated form of re-tweet is RT. Which means that you enable a message to spread and at the same time you enable your network to gain the message as well. So at one end you become a good influencer while on the other hand you help others to gain knowledge / information and so on.

How to re-tweet?
Hover the cursor over the message that you would want to share. On doing this you will see the re-tweet icon / word. Click this and your messages is re-tweeted! Add to this in case you realize that you wish to undo the re-tweeted message then all you have to do is again hover the cursor over the same re-tweeted message and there you will see undo re tweet. Click on this and your message is withdrawn. 
 
What does re-tweet mean?
  • When you re-tweet a message you would have really appreciated that message - as the message goes to your people from your end.
  • Re-Tweeting is a way of respecting and to a very large extent openly announcing your approval / appreciation / agreement with regards to that message.
  • It means taking the onus of the message and responding to the conversation that may take place as you re-tweet a message.
Good manners for re-tweets:
  • When you re-tweet be clear that you are re-tweeting someone's message. Be open about this - thankfully now re-tweets cannot be edited. So the template of re-tweets remains the same.
  • When your message gets re-tweeted you need to thank the person. Remember the person has taken onus and is carrying your baggage, and spreading your message. This gesture requires a thanks and acknowledgment that you appreciate this gesture. 
Your turn - what do you think of re-tweets?

To discover, share, question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia
  http://www.facebook.com/pervarakapadia
Share this Page with people who require Social Media help for their brand and business.

Thursday, November 11, 2010

SEO For New Google Instant - Social Media

We know that Google Search has updated its version and has brought to us Google Instant. This shows results as you type. What is your take on this? Do you find this useful?

Google has shared that with the Instant enhancements you will receive faster results, smarter predictions thus leading instant results. It is claimed that with Google Instant you
save 2-5 seconds per search.

With the Google Instant comes the Google Instant Preview. This enables you to preview the page without going onto that page; you get to view an image / screen shot of the page.So you may not need to actually click each link to figure out if that is your destination of search, you can click on the magnifying glass icon and you will be able to view the search page right there. Ofcourse the screen shot is not as yet geared to let you read all details on the page due to the size restriction. However you can view images, and main headers to a large extent; thereby you get to intuitively know if you need to click onto the page.

Having said this, does the Instant enhancement affect the regular SEO work that one would be doing so far? Before we discuss this lets be clear that Google has never shared all of its logic and algorithm of search for the purpose of having a fair and correct result - naturally the moment one knows the working one could have rigged and be on top of search engines. It is still going to be a discovery on how SEO should meander to cater to the new Google Instant lets try to understand the basic SEO that one could look at.
  • Looking at the screen shot preview one can immediately mention that use of flash is a total no-no. Flash from the beginning was never a real favorite of search engines though Google did try a little partnership with Adobe especially for Chrome. Anyway leaving that aside the preview version as of right now does not enable flash - it is a screen shot that you are viewing hence a static image ofcourse. 
  • Next is visual appeal - with a screen shot you need great visual appeal to walk right into the eyes of the visitor. This means that the page requires to look good and easy on the eye. If it has heavy text only then maybe it will be skipped for some other page that has better navigation. The game has shifted a wee bit - it is not only important to be found now it is important to be clicked as well.
  • With preview you need to have better text in header and sub heads - this probably will be the only part of your text that the searcher will be able to read from the screen shot. 
  • And ofcourse the rest of SEO still stands true like Meta Tags etc..
Your turn! what would you share on this list?

To discover, share, question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia
  http://www.facebook.com/pervarakapadia
Share this Page with people who require Social Media help for their brand and business.

Saturday, November 6, 2010

Quick SEO Tips For Your Page - Social Media

We know that SEO means Search Engine Optimization. We also now that SEO is important for us to rank higher on search engines. This is a  a process wherein you administer and focus on how you are going to bring your Page higher on chronological search of Google for instance. In this post we will consider on-page SEO techniques. The on-page SEO does not need you to know technology in depth, neither do you need to know the programming language / software script.

Lets go through this quickly:
  • First step is to do a search on the net to check and see what are the various search words utilized to search for brands and products within your category
  • Next is to check which all search words lead to your page [if your page is in existence for over 10months you can hope to find this].
  • On a single site page try to concentrate on very few keywords - please do not use more than three to four.
  • Use the most important keywords in your headlines, subheads, description, meta tags - while doing this take care that you do not use the words repetitively. People who arrive on your page need relevant information hence you will require to be creative to write what they seek.
  • Join forums and other spaces that relate to your work - join people of your field and also join the sites where your customers and clients would dwell. In this way you will be working towards two long term benefits - one you will get credibility and the second part is you will start to leave back-links.
  • Change content and share fresh content. It is very important that you deal with fresh content and have a schedule for this. You are to post fresh content practically two to three times a week. Many a times you may run out of ideas here you may need help.  Content curation if done properly and ethically can be a very positive effort from your end that could reward you in the future.
The above tips could be good to start with. Simple? So go on and make your page go higher on search engines. Have a question? Do join me at my Social Media Network Page on Facebook. Do add your SEO tips as well!

To discover, share, question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia
  http://www.facebook.com/pervarakapadia
Share this Page with people who require Social Media help for their brand and business.

Monday, November 1, 2010

Are You Missing Out? - Social Media

Hi! Hope this note of mine finds you in best of spirits! 

Have you used the Social Media landscape for your business? Did you find it useful? Have you used Facebook for your community development? 

Social Media is about engagement and relevant conversations. It is about building a positive rapport and thereby good relationships. It gets into good CRM and one to one direct marketing space. 
 
Hope you have been benefiting from the Social Media Conversations that you have subscribed to. 

If you are already connected with us on our Facebook Page then please ignore the below - but if you have not joined us then you could be missing something! 

We have an active community at our Facebook Page: http://www.facebook.com/pervarakapadia . Am looking forward to you participating at our Facebook Page for more fuller experience of Social Media.

On this Page we could enhance our Online Social Media activities so as to generate response and a call to action from the various customer sets that we connect with.

Request you to join in here and actively participate in the various topics and discussion. You could start by introducing yourself in the 'Discussion' Tab.

This space is open for corporates, agencies, brand managers, social media professionals, public relation personnel, for people who would like to market their own name and their own business. It works great for freelancers to market themselves on the online space as well.

I wish each of my reader a very best in life.

In case if you have not as yet joined us there then please do click here
: http://www.facebook.com/pervarakapadia

Share the Facebook Page with people who you feel could add value and benefit from Social Media conversations. 

Regards
Pervara

To discover, share, question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia
  http://www.facebook.com/pervarakapadia