Saturday, December 25, 2010

Basic SEO Tactics - Social Media

Many a times am asked what are the basic SEO tactics to know and keep in mind. Well if one starts to explain this then the list can be a little overwhelming. However to keep matters a little simple I would suggest the below so as to be a little more effective:
  • Key Word Research And Optimization:
    Before going into any detail you would first require to do a proper keyword research. Key words are the search words that your target audience would be keying into search sites say for instance Google. The key word research would be done in two parts. At first level you need to check on what does your target audience search. The second part you need to check out on is what keywords do your competitors optimist. Usually the two would be more or less similar however it is good to check out. Post your findings you then need to decide on which key words you will emphasis on and optimize. These would be in tandem with the brand personality and image that you may already have or you may want to create. You will need to be clear on what is the brand philosophy because without this you will not be able to be in-sync with the rest of the brand - customer perception.
  • On-Page Content Keyword Optimization:
    Once you have frozen on your key words you need to then make it a conscious effort to utilize the same words. This is known as key word density. However it does not mean that you use the words so often that the reader has no other words to look at. Too much of density makes search spiders also suspicious and they may choose to not follow your page. The algorithms in the search engines are very much tuned to such spams. They can detect such things and can almost ban your page as a matter of speaking. Hence you do use the words but in a creative manner. 
  • File Name:
    While working at server level you will have many files to upload and save. This could be either for dynamic data or static information. The search engine scans through these as well. Do not name files as file1, file2 and so on. Instead use this space as your key holder. Have the correct File name that the pages within suggest. 
  • META Keyword And META Description Tag:
    When you edit HTML you will notice that you have spaces for Meta words. Use these appropriately. These are important for search engines. They understand the programme language and you can use these to the fullest.
  • Page Title And H1 Headline:
    I would encourage you to be creative. However do not be so creative that the keywords are missing from your titles, headlines and sub heads.
  • Image Alt Tag:
    Many a times I have noticed that while saving the images we do not mention the proper names instead we call them image1, image2 and so on. A very important fact is that you are missing out on great amount of search spider attraction material. 
  • Link Building:
    This is another important aspect of SEO [Search Engine Optimization]. While working it is imperative to have a Link Strategy in mind as well. Links direct and guide the search engine crawlers towards your main page / blog / site. Links work as arrow indicators on highway for the speeding spiders and crawlers. This does not mean that you start to have link packages and get into some aggressive link farming trap. The moment we get into this zone the algorithms at search engine start to flag this as they recognize spamming actions. Additionally you need to be careful on the part from where the links come to your page / site / blog. It is good if they come from a high traffic page. At the same time that page should not have too many links or else again the danger of neutralizing the effect comes in.  Allow me to explain: Let's consider two options. Let's call two pages as 'Page A' and 'Page B' respectively. Page A has high value traffic and too many links. While Page has good traffic not as high as Page A but is healthy traffic and has less than 20 links. When you will submit you link to both Page A and Page B you will notice that the search engine considers the trust value as equal. The reason being that too many links cause the search engine to start looking at spam information. Hence Link farms etc get into negative count. Add to this your link should be supported by proper copy matter and keywords that point towards your link. There are many more factors to consider before jumping into the back-link strategy.
While I have shared this there is lots more to search engine optimization from back end or tech part as well. When you practice the above pointers remember that they work for your website, blogs and Social Media like Facebook, Twitter, LinkedIn and so on. Yes, these days when search engines are getting inroads into Social Media sites as well then why should you miss out on a great opportunity?

Interesting? Share your part.

We have an active Social Media community at my Facebook Business Page. You can experience / see demonstration of Social Media and Community Management at http://www.facebook.com/pervarakapadia . To discover, share, interact, network, have question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia  http://www.facebook.com/pervarakapadia

Tuesday, December 21, 2010

The Changing Customer Service - Social Media

Due to Social Media the way customers are now serviced has taken a change. This change is for the good.

Previously like all other things, we have experienced the good and the bad customer service and care that was implemented. There were some corporates who managed well, while the others managed to frustrate the customers even more. And it goes without saying, that though we have good possibility via the Social Media there will be some who will perform well and others who may not.

It is not that the previous formats of touchpoints have been removed. They still exists. There are call centers, on-desk person to person counters, relationship managers and so on. All these had processes and all would say very much similar things - either they will get back, and / or they are very sorry and / or they will have to ask and then replace goods. Somehow they never knew what was taking place at the company level. They were to form positive contact yet there was no via medium to do so. There were intensive training provided but still there was a gap / still is a gap for some. If atall a customer did get a good and privileged deal this would be notified via some other channel and touch point like maybe an emailer.
If there is birthday greeting to be sent out then perhaps an SMS would go out. So the continuity in forming relationship never could take place. And hence they would be relegated to listening to complains, saying sorry profusely and generally trying to pack off the customer. While if we look at the customer side: They would be given a complaint number and would be addressed later. In some cases the customer had to do lots of follow - up before any action is taken.

Many corporates would put up their customer care number, email id as a necessary evil. Atleast on websites it was slightly easier to detect. In print it would be finding it somewhere amongst much text. 

Coming to the Social Media scenario it is changing the way people interact. Lets take for example a Facebook Fan / Business Page. The same Page is used to address customer grievances, answer questions, give more information, to the extent that the Page can start a movement as well. Unfortunately I do come across copy paste statements still 'we are sorry please send us your email id and we will contact you soon' - the whole page is flooded with this message specially on Twitter. However this is thankfully not the tone across the board. What the corporates do now is that the same Page enables customers to engage and know more about how to handle their product, maintain it, a free download is shared and so on. And what's more customer's give feedback. They share it amongst their network and so the good word spreads. 

What is the change? Previously it was re-active now it is pro-active?

Infact what was previously called customer care is now truly to a large extent 'care'. Care is nurturing just not attending to crises. And, shall we say this is shaping up now with Social Media?

What is your take?

We have an active Social Media community at my Facebook Business Page. You can experience / see demonstration of Social Media and Community Management at http://www.facebook.com/pervarakapadia . To discover, share, interact, network, have question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia  http://www.facebook.com/pervarakapadia
Share this Page with people who require Social Media help for their brand and business.

Friday, December 17, 2010

Facebook Has Just Launched New Fan / Business Page Design - Social Media


Facebook has just launched new Fan / Business Page design. If you are the Page Admin on Facebook then refresh your Page to see the new layout. Ofcourse it is rolling out so no saying if this is going to remain. These are the early glimpses of the changes so lets see what they finalize.

  • One of the best things they have done is giving out notification of comments, likes and so on. This was much needed. If this is the case then Three Cheers to Facebook.
  • The tabs that were on top have now shifted to the right side of the Page which means to your left side.
  • There is an amazing question and answer section introduced by Facebook.
  • The landing tab seems to be set by Facebook and for the moment we admins cannot make the change; this means we cannot select which landing tab we want. It is a default setting.

Things are a little slow since they are rolling out across the various Pages.

We have an active Social Media community at my Facebook Business Page. You can experience / see demonstration of Social Media and Community Management at http://www.facebook.com/pervarakapadia . To discover, share, interact, network, have question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia  http://www.facebook.com/pervarakapadia
Share this Page with people who require Social Media help for their brand and business.


Thursday, December 16, 2010

Best Way To Experience Facebook Group Is Now! - Social Media

With the festive season on and the celebration of New Year is about to begin there are lots of things you need to plan out. It could be an office party, it could be a company throwing a party inviting clients, or it could be family and friends based outing.

Planning time is on. Why not use the Facebook Group here. It is the best way to see the usage and experience this if you have not as yet attempted doing so.

What do you think?


We have an active Social Media community at my Facebook Business Page. You can experience / see demonstration of Social Media and Community Management at
http://www.facebook.com/pervarakapadia . To discover, share, interact, network, have question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia  http://www.facebook.com/pervarakapadia
Share this Page with people who require Social Media help for their brand and business.



Wednesday, December 15, 2010

Social Media At Alltop

While working on Social Media many a times you may need information to know what is taking place on the Social Media world map. At other instances you may want ideas to boost your thinking when you are about to write a blog post. There are couple of spaces on the net which can enable you to have good matter for your content. One such space is alltop.com .

Here you can search for a range of topics and get to know the answers to your questions. What's more alltop has information on other fields as well. So go on check out alltop and share you views on what you think of this space.


I work as Freelance Social Media Network Online Professional. We have an active Social Media community at my Facebook Business Page. You can experience / see demonstration of Social Media and Community Management at
http://www.facebook.com/pervarakapadia . To discover, share, interact, network, have question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia  http://www.facebook.com/pervarakapadia

Sunday, December 12, 2010

The Difference Between A Casual Usage And The Professional Usage On Social Media

Community Management on Social Media sites like Facebook is not just about having a Fan / Business Page set up. A Social Media professional cannot use their Facebook Page the way a casual user consumes Facebook.

There is a definite difference in the way [reason] a casual user consumes Facebook as against the Social Media professional. The obvious difference is that a casual user logs into Facebook to know what his / her network is doing 'what's up!?'. The casual user is more into 'checking out' on latest happenings with their connections. Will be passing on /sharing of photos, videos. They will be commenting on posts and liking other people's comments and posts, photos and videos and so on.

What is the different thing that the
Social Media professional would be doing? On the face of it we would say the same things. Well both seem to be doing similar things, reason being that the site provides certain functionality and both use it to the optimal benefit.

The difference is in the motive, the difference is in the objective the difference is in the reason to be there.

The professional utilizes the site's functions a little more optimally than the casual user. The casual user is not too much into RnD on the site. While the professional will check for developments and try to find out new things so that they can connect better with their community members. For instance take a look at the tabs - our casual friend will not be so concerned while our professional will be checking on ways to enhance their Page.

The conversations are flowed towards the Page's thoughts and philosophy by our Professional while the casual user will start and intersect on any conversation. Even sharing of photos and videos are planned by the Professional.

Social Media professional has a marketing objective. Understands customer relationships and manages them. Listens into the talks and makes them into engaging conversations. They portray the brand personality and try to live up-to the brand print / philosophy. They understand the principles of direct marketing and at the same time they know that they do not need to do hard sales and shout their sales messages as a one way communication.

Just because there is an active user on Social Media sites does not make him / her a Professional. 


We have an active Social Media community at my Facebook Business Page. You can experience / see demonstration of Social Media and Community Management at http://www.facebook.com/pervarakapadia . To discover, share, interact, network, have question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia  http://www.facebook.com/pervarakapadia
Share this Page with people who require Social Media help for their brand and business.

Friday, December 10, 2010

Emails Are A Part Of Our Lives - Social Media

An old news:
For most people who have access to personal computers, email has rapidly overtaken 'snail mail' as the preferred means of sending written communication, both business and personal. The near-immediate delivery and low cost of email are hard to beat.

Emails are a part of our lives - we use them for business, we use them for personal reasons and ofcourse we get spammed by them as well. Many a times am asked if one would identify emails as part of Social Media. What is your take on this - would emails be a part of Social Media? Well yes, emails are a part of Social Media. Emails are engaging medium, they are very involving and most of the time form two-way communication.

You know that engagement is the core of Social Media. Engagement via the Social Media sites like Facebook, Twitter and others is very essential. Email would also be a good part to engage your customer sets. Would you consider email as part of Social Media? Well in all probability yes, people do interact via email, they do get involved and hence email does enable engagement.

Email does have limitations when it comes to typographic finesse. Many a times one gets an email with typo in bold and upper case and the feeling that you may have got is - why is the person screaming! What am trying to share here is that email do convey a lot at times and they could be misinterpreted. With the result while you may have sent the upper case and bold writing thing that the other person should not miss out on details and the information that you are sharing - the other person could interprette this as angry email.

Fonts and Formatting: It's tempting to format outgoing email with different fonts, point sizes and colors, and to punch up your text with the use of italics and boldface. Unfortunately, what you send is not necessarily what your recipient gets. Some email programs don't read special formatting, including fonts that your reader's computer doesn't have. And many allow the user to set preferences for plain text instead of rich text, which includes styling. The result: your carefully formatted email is reduced to plain text, or worse, littered with 'alien' characters.

What's the solution? First, stick to system fonts, such as Arial, Times, Verdana, Trebuchet or Geneva, which virtually all users have. And, unless you're certain that the recipient can read your formatting, keep it simple and use only keyboard characters and styling that won't get lost in translation. For emphasis, try surrounding your important text with *asterisks*. ALL CAPS is another option, but one to be used sparingly. Remember that CAPS are considered SHOUTING in the cyberworld!

These simple Social Media tips and etiquette take you a long way. What do you think?

We have an active Social Media community at my Facebook Business Page. You can experience / see demonstration of Social Media and Community Management at http://www.facebook.com/pervarakapadia . To discover, share, interact, network, have question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia  http://www.facebook.com/pervarakapadia
Share this Page with people who require Social Media help for their brand and business.

Friday, December 3, 2010

Easy Steps To Write Blog Posts For Your Brand And Business - Social Media

One of the skills that you need while managing Social Media is to be able to write quick posts. Posts that are in context to your ongoing communication and posts that are relevant for your customer sets / readers.
  • It is important that you maintain a diary - a list which has dates and topics that you will be covering on your blog. Having a ready schedule list is a great way to be on track.
  • What you also need is having a very clear definition on what is the tone of voice that you will maintain. The brand that you may want to write about requires to be insync with its pre-determined personality. This is critical as all customer touchpoints should have same brand behavior, attitude and personality. Your blog is definitely a space where your brand meets your customer and hence it is crucial that this touchpoint also maintain the similar flow of personality. The reason to have a single brand personality is so that when the consumer comes across your brand on any platform they relate to you and thereby you become more familiar to them. Thus you go a step further in their mindset to be considered and be their preferred brand. Hence you need maintain the same tone of voice that you have maintained for your brand across other mediums.
  • Be very clear on how your brand should react when you receive a comment. It is important that comments are addressed. Each comment should be respected and addressed. Please stay clear - away from copy paste jobs. Do not come across as a robot. When addressing comments do maintain the same brand personality. Many a times I have noticed that while commenting the brand personality is not being reflected. Avoid this situation.
  • Decide on keywords. A very critical part of blogging is keyword optimization. SEO is the method by which you improve the ranking of your site on the search engines. While working on Social Media you will have heard about Meta Tags and Keywords. These are the things you build into your web / blogs / Social Media pages so that the search engines find your site and rank it favorably. You should also know that there are many dozens of off-page criteria that the search engines (SE's) look at as well - this is more of technical side though.
  • Omit all unnecessary words. Please do not start to populate your posts with the keywords such that the very meaning of the post is lost out. Aim at keeping your posts between 250 to 450 words.
  • Include complete thoughts in headlines.
  • Keep sentences and paragraphs short.
  • Never lose your sense of humor.
  • Write like it counts.
  • White space is your friend. It is not critical to cover each and every portion of your blog.
  • Use the simplest possible word and sentence structure.
  • Read your post out loud and make sure you don't get stuck on complex construction.
  • Use bulleted points whenever you can.
  • Use subheads every few paragraphs, even in a 300 word post.
  • Use bold text and italics for emphasis on words and phrases.
  • Make sure your posts are easy to scan.
  • Don't be afraid to voice opinions. You cannot be good to all persons. You need to take a stand.
  • You need lots of skill to get your writing to a higher level. This is feasible. Yes very much possible.The keyword here is exercise. So, how does one do this? Just the way you need to do exercise to maintain and enhance your body, similarly, for the brain you need brain exercise.
Your turn: Have any interesting pointer? Do add them here.

We have an active Social Media community at my Facebook Business Page. You can experience / see demonstration of Social Media and Community Management at http://www.facebook.com/pervarakapadia . To discover, share, interact, network, have question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia  http://www.facebook.com/pervarakapadia
Share this Page with people who require Social Media help for their brand and business.