Sunday, May 30, 2010

The Social Media Challenge

Many companies think of the internet like television: consumers are expected to sit patiently and absorb the branded message, and then act accordingly. Now, with the rise of a combination of technologies called Web 2.0, the internet is much more than a broadcast channel.

With the ever-increasing social use of the web, websites are becoming venues for discussion of ideas, opinions and transactions. Social networking is the framework in which these conversations happen. The challenge is to leverage the power of these new social networks to create innovative brand experiences.