Friday, October 15, 2010

Sidewiki Is Also Part Of Social Media

Hi! Have you used the Sidewiki facility? Do you feel comfortable with this?

Since some time back Google has set up an interactive tool that permits the public to comment about any web site in a side bar displayed in their web browser. 

The tool is integrated in the latest version of Google Toolbar and works with Firefox and Internet Explorer and Google Chrome. To use Sidewiki, download the most recent version of the Google Toolbar and set it to enhanced.

Once activated, Sidewiki glides across from the left and becomes a browser sidebar, where you can compose entries in a vertical column and read the entries of other people. To activate Sidewiki, you simply click on the Sidewiki button in your Toolbar menu or the little talk bubble on the left hand side of your screen.

What is your take on this facility? Have you used it?

To discover, share, question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia

Social Media Is CRM

Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. This then leads to more sell and up sell. It also encourages the existing customer to become the brand ambassador and introduce new members to the system.

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. As a result, those companies that use the strongest social CRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities.

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment. Therefore, CRM software developers are creating tools that allow companies to locate, absorb and use the thousands or millions of messages about their company, products, advertising campaigns or reputation.

At little cost or effort, a business now potentially can reach far more customers or prospects. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. Social CRM also allows a company to track - and interact with - those who are vocal in their displeasure with a given product, service or brand.

Service calls may drop, too, as consumers reach out to their personal networks as the first round of contact for a technical question or how-to query. Savvy responders also become a company's asset, perhaps becoming thought-leaders or go-to resources in product developments.The goal is to build on the success of CRM solutions, adding the 'social' capability and enhancing the overall customer experience and revenue-creation opportunities. To accomplish this, companies should create customer-focused online communities with well-established components like blogs, forums, chats and wikis. Businesses also need to monitor social networking sites, recognizing and rewarding - often with badges, stars or other low-cost measures - those who are most proactive and communicative about a company's products or services.

In addition, social CRM should incorporate the strong workflow capabilities of traditional CRM software systems, otherwise all this important data may be relatively useless. Businesses must ensure all relevant departments and individuals have access to the information streaming into their computers via active social networks. Likewise, executives want results, they want to see if their investment has a direct correlation with the goals of increased revenue, decreased support, expanded market share and enhanced brand. So it is imperative that social CRM includes business intelligence or analytical tools that measure success and help guide any corrections or enhancements along the way.

Unlike a strong corporate website, businesses should tap the boundless, less structured and uncontrolled world of social media. Those communicating about a company or brand may never visit the company's home page, preferring to disseminate their comments, opinions and suggestions from LinkedIn to Facebook. Social CRM then, must go to the source, not try to bring the source to it.

Your turn: What is your take?

To discover, share, question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia

How To Avoid Mind Blocks And Write In Social Media

Working in Social Media could be time consuming. Writing with creativity and still adhering to the brand personality is a skill that one learns over a period of time.

You need lots of skill to get your writing to a higher level. This is feasible. Yes very much possible.

The keyword here is exercise. So, how does one do this? Just the way you need to do exercise to maintain and enhance your body, similarly, for the brain you need brain exercise.

What is brain exercise? Simply put it is a constant effort to keep your brain active and 'in shape'. What this means is that the cells in the brain need to have a good interchange of fluids.


Writing requires the interaction of various parts of your brain. This interaction isn't developed without practice, nor does the interaction stay constant unless you consistently practice.

The reason it works is because writing is a skill that you get better at with only by practice. And writing consistently to a certain level builds your writing muscles.

This takes place when you write an "article a day". Just write an article a day, of around 400 to 800 words, every day for a week. At the end of the seven days you will be a better writer. You'll write much more easily too. You will soon notice that you write better. The thoughts will flow with ease. What is interesting is that you will start to realize how you think and how to sort your thinking out to pen it. This is usually very helpful when facing deadlines. It prepares you to understand yourself and go about smoothly with your thoughts.

Not only does this give you good amount of material that you can sell, it also takes your writing skills to a new level.


How long should your articles be?

Aim for a reasonable length: around 600 to 800 words is good, but shorty articles of 250 to 500 words work too.


Happy writing!


To discover, share, question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia

How To Do Welcome Tab On Facebook - Social Media

Hi! When your customer comes to your Facebook Business / Fan Pages what is it they see first? Naturally a welcome note. However is this having any kind of synergy with your brand? Is there any kind of similarity between your site / blog and your Facebook Pages. Do your customer set feel that they have navigated to your 'same brand'? or is there a feeling of miss match?

Social Media requires consistency and synergy in Brand Identity:
It is essential to maintain brand identity throughout all touch points. For this Facebook has provided a handy tool call FBML. You could try page making from this. However is working on FBML slightly confusing and difficult? I have recently come across a site that enables you to have a great welcome page for your Facebook Business / Fan Pages. It is simple and easy to prepare. You can check its output at: facebook.com/pervarakapadia click on the 'Welcome' Tab and experience this.

For your Social Media endeavor to get a step ahead you do need to have good and relevant tabs on Facebook as well.

What do you need to have a brand tab on your Facebook Business / Fan Pages:
Pagemodo's site enables you to have the facility in free. What's more you need not have any graphic skills. The site is amazingly user friendly you need not know programming nor FBML. Easily you can embed photos and videos. You can also have a link to your site or blog. You can type your text and upload your images that you want to. You can select from a good variety of page layout as well dependent on what you want to portray. You have options to select a complete colour range as well. Pagemodo's automatic page maker for Facebook works well for people who want to have great welcome pages for their customer sets. This means that you can actually have a brand continuity on Facebook as well.

Pagemodo's page builder enables you to design and customize your own Facebook Pages in minutes—and you don't need any technical or design skills.

Do join in here. Share in which other such page / tab makers you rely on.

To discover, share, question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia