Saturday, October 30, 2010

Social Media Triggers Us To Be Helpful!


Well at the start let me confess that I myself am glued to the world of Social Media Network Online. So much so that apart from my personal life I have made a profession out of it and am into freelance Social Media Network Online which also takes us to the Online Reputation Management System. And so I lead my life on the Social Media Network Online.

You may have received panic chat messages to loot a certain Bangkok bank on 'Mafia Wars' to which you simply cannot disregard but end up helping. Sometimes a panic message seeps in to help harvest in 'farmville' or for a pet that needs a home in 'petville'. To which you may start to search frantically and help. This help could be to a total stranger. Irrespective of time and day if you are online you are helpful. Your concern levels are high and you cannot ignore your own pet in 'petsociety' who is starving and needs food and a little cleanup as there are virtual flies all around it.

It is difficult for most to sleep and call it a day without a peek at the Facebook and Twitter status. And ofcourse what we login to for a quick peek ends up being minimum an hour and so on. We are logged in and very concern about someone else frame of mind. Our own state of mind is not understood by us till we broadcast a post and then we also along with the world understand what is happening to us, what we like and dislike.

Viewing the profile of friends and strangers has become our prerogative online and we even go to the extent to encouraging others to post, incase they have not for a long time we may even remind them by a simple click on Facebook that says 'reconnect'.

When we do not do the above, our mind unconsciously starts to remind us about our various online commitments; starts to make us a wee bit uneasy and we start off having withdrawal symptoms. Maslow in today's world would have added Social Media Network Online as one of the basics that one needs to survive apart from food, clothing, shelter, security etc.

Well the online world enables us to be what we could not. In web 2.0 online societies you can be an astronaut, a doctor and many other avatars. No need for anything just register and select your avatar and then go about daily activities online and get caught up in this too.

With such a state of mind and so much more openness would any brand or marketer dare to miss this world of opportunities? Online Social Network is all about meeting people in a state and scenario that they are most comfortable in. It is the right time to share with them and gently lead them to your end.

To discover, share, question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia
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Does 'Like' On Facebook Lead To Purchase? - Social Media

Many a times am asked by brand managers that, if a person clicks 'like' on Facebook Fan / Business Pages then does it mean that the person will buy also? Before we start to answer this lets as first step try to understand what exactly is 'like' and why people click 'like'.

What is 'like' and why people click 'like':
  • 'Like' is so far the only way to get an entry onto the brand / company / business Page. So basically it is a 'connector'. Had the 'like' word been anything else as connect, contact, join, same amount would have joined! What do you think!?
  • Just because the site has called the connector as 'Fan' and keeping this as the only connection button / click it does not mean that people clicking are Fans by the true definition of Fan.
  • It is universal truth that people like discounts and freebies - this is since the time currency came into society and barter system was out. Maximum people join Facebook Pages to receive these.
  • People also join to get inside information,to receive updates, to be the first to know, to be seen and to show that they support a brand / cause, for fun and entertainment and so on.
  • There are certain segments who find it convenient to complain, give feedback etc also.
  • There are those who join because it is recommended to them by someone.
  • And, yes there are those who would like to interact and share.
Coming back to the question does 'like' on Facebook lead to purchases - not really. However the good part is that it works extremely  well as influence and getting into consideration mindset. And this over period of time leads towards preferring the brand / business / company.

Now your turn: according to you would clicking a 'like' button take us to definite purchase? What is your take?

To discover, share, question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia
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