Saturday, January 22, 2011

You Will Receive 3000+ Followers Guaranteed, Just Buy The Package - Social Media

Social Media can be measured in numbers which is the quantitative method. It can be measured in qualitative terms as well. What we need to keep in mind is both qualitative and quantitative methods can be measured - over a period of time. To see results you will need to wait for an average of six months in many cases. There are a couple of parameters to measure your Social Media endeavor that I have shared previously. 

It is not an over-night magic. It is not what we read that 'you will receive 3000+ followers guaranteed, just buy the package'.

If there are ready made people to connect with your business Page we need to re-look at such claims. From these how many will really lead to sensible and positive brand growth? It is not the number of followers that matter it is quality that matters. What is the sense of having over thousand followers when none really buy into your conversation? When no one really shares what you post? or no one really is interested in reading your comments? or no one engages onto your Page regularly and actively.

For instance: On Facebook it is good to know how many people have 'Liked' your Facebook Fan / Business Page. But it is far too crucial to know how many engaged onto the various conversations, how many 'liked' the individual posts. You need to check on who is regular on your Page.

How many times while working as a Social Media personnel have you received a call asking you why have the number of followers / community members fallen [even if it means one person leaving]. Or to that matter how many times as an individual would you have looked at your follower list and wondered whatever you did or rather did not do created the follower to leave you. Probably this thinking itself caused our fellow member to go away. The thinking as in: Where are my followers. What I am trying to put across is that thinking of our community member as 'one of the members' or as 'a follower' would be the reason why we may have not really connected with them on a one to one humane basis. You need to look and respond to our Community Members on a one to one level - on a human level.

Yes Social Media is time consuming not tedious though.

Social Media is like an investment. What you do today leaves footprints on the internet that enables you to draw positive fruits later on. Ofcourse if you do not use it wisely then you could suffer as well. Social Media requires focus, planning, adherence to plan, continuity, consistency and freshness.

If any of these criteria are missing then you may lose out with your target audience. Many a times you may get the feeling that no one is responding to you, but do not give up here. You need to understand that as time passes the search engines will start to index your page and then you can hope for traffic towards your page. To enable this you need to be consistent with fresh matter.

Search engines take time - around 3 mths to start to show your pages on search sites. Thus the earlier you start the better. Social Media enables you to achieve personal and professional objectives. The on-page SEO will enables you to reap benefits.

So are you all set and ready to manage your Social Media? Share your views here.

We have an active Social Media community at my Facebook Business Page. You can experience / see demonstration of Social Media and Community Management at http://www.facebook.com/pervarakapadia . To discover, share, interact, network, have question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia  http://www.facebook.com/pervarakapadia