Friday, February 25, 2011

What Makes Your Facebook Page Post Feature On Feeds? - Social Media

While Google's search algorithms are well kept secrets Facebook is transparent about the algorithms that it uses for Posts of Pages to appear on the Feeds of the Fans / Community Members.

The Facebook algorithm is called EdgeRank. EdgeRank consists of three main variables. They are:
  • Affinity
  • Weight
  • Recency

Affinity: This is the number of times the person and the Page interact.

Weight: Is the number of times comments, likes and such interactions take place.

Recency: This is the time since content was posted.

So basically what does this tell us in short: The more immediate, the more times people interact with Page, and the more they comment is better for the Page posts to come up and be seen on the Feeds of Fans and Community Members. 

Did you know: Almost more than 90% of filtration takes place - which means you have 10% chance to show up on your Fan's Community Member's Feed!

My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.