Saturday, June 25, 2011

Creating A 'Like-able' Environment - Social Media

Many a times you may have wondered on what would create a more favorable environment for your Social Media presence. What should you do and not do. After your audience joins your Social Media Page what are the parameters that you need to take care of. Here are a couple of parameters that perhaps may come handy:
  • Asking questions: Social Media Sites like Facebook for instance enables you to have a quick survey. This way you can understand what your Community Members are seeking, what they like, what puts them off and so on. You can use questions as a great space to understand the various facets of your product / service / Social Media Page and so on.
  • Listen: While you do ask questions you will require to read between lines as well. There could be brief conversations going on on your Social Media Page. Listen to these. Create alerts for your Brand / Business and check on what people are talking. Listen in to what is said about your competitors as well. Listening to what people write for searching can also be a great way to know what Keywords are to be used.
  • Behind the scenes: People like to know the trivia. There is no harm in sharing on what is taking place at your corporate office / branch office. People like to know what other people are doing. Sharing is not bad. Share by way of text, video, audio, photos and so on.
  • Do not sell: Please stop bombarding sales messages. Social Media is a very different work, it is not sales broadcast platform.
  • Surprise and delight: This is definitely one of the best method. It works on ground, it works in direct marketing and it works on most marketing platforms like Social Media as well.
  • Give value: While surprise and delight is a great way another amazing method is value addition. Try to see how you can go that extra mile to satisfy your Member, how can you provide matter that others cannot / do not.
  • Honesty and transparency: Any Business requires transparency along with honesty. This goes without saying.
You can read the below nine pointers that will enable you to understand in depth the various ways in which you would want to handle your Social Media Audience:
Having said this the last mile is critical: Your product / service should deliver what its promises.

Your turn - what would you look at?

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