It is the Keywords research findings that tell you where your market and category is going. Keywords are what people type onto search engines when they are looking out for a particular matter online. Hence to know the pulse of your Target Audience you are to be well tuned into Keyword research. This is a simple but great way to know where your Business / Brand is as compared to your category / market. Based on your finding you will be able to work on your On-Page and Off-Page SEO.
Your Keyword finding will enable you to estimate on what is your Target Audience seeking. Every search phrase is recorded by various Search Engines and you can retrieve this information in a simple manner. Identification and the final selection of Keywords depends on the value of the Keywords:
- The Keyword that ranks well when you research needs to be validated.
the question if this is right for your Brand / Business: The Keywords
need to be in-sync with your Brand Personality. It should be able to
identify with your Brand and enhance it.
- You need to check if the Keyword is relevant to the content that you have on your Site / Blog / Social Media.
- What perhaps you could do is physically go on search engine and type out the Keywords.
on the number of paid ads that get thrown up alongside. This enables a
little in indicating the strength of your Keywords.
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