Saturday, October 15, 2011

Websites, Emails, Chats, Forums, Social Media, Clouds, QR Codes

Twenty years back having your Business and Brand in the virtual world was not a very digestible thought. Being on Social Media was not even thought of. People had started with the dot com [.com]. Unfortunately a lot of mishaps took place and the online world was seen with a lot of suspicion. This was not a wrong perception, there were many people who went all out and scammed on the net. People had made investments. There were people who trusted with a lot of money. Unfortunately they were taken for a ride and no one was able to track the criminals and the fraudulent party.

Along with all this, emails as a communication tool had grown wide and strong. We all depend on them today as well. They are great for personal and professional communication. The world was loosing boundaries.

In this era came the chat sessions. We had the famous Yahoo and MSN Chat. A simple peer to peer encoding and decoding. This was when the world become small. Distances minimized. People were chatting in real time with their near and dear ones.

After this episode came the certification era when people would look out for
VeriSign Authentication SSL Certificate and similar encrypting gateway systems. Having the VeriSign Authentication SSL told people that they could engage in communications and e-commerce online with confidence as the required safety concerns were taken care of. This initiated the era of online payment gateway system. You could do safe shopping online.

Simultaneously the Forum Platforms were getting strong. There were Forums for practically everything. You have them from how to do various things, to medicine, to aunt agony and so on.

Slowly but steadily online transactions were getting stronger. The Banks also joined this and online banking was the progress that we as a society made.

While all this was going on the mobile industry was well into a developed stage. Games were anyway an addiction on cell phones. Along with this people started to think of having mobile as a means of shopping and online banking as well.

When all teething problems were addressed in came the Network scenario. This is in today's time called Social Networking. Networking started in a small but definite way. It had started long back. Emails are part of it. Chat is also a part of it. The websites that had people logging in and having an Online Community is also a part of Social scenario. Forums are also a part of this.

Approximately six years back Facebook came. It started off as just a teenage Networking site. No one then would have imagined that this would make and break Brands and Business. No one imagined that money would be made from here. No one thought that CEO would look at it. No one imagined that an industry was about to start off and perhaps will remain for many decades to comes.

Social Media platforms like ORKUT was already in existence and many people were looking at this. Somehow Facebook got the better deal and became more promising. Since then every year many Networking Platforms come and close down. Facebook has remained and has grown bigger and stronger.

We have now reached a stage where it is simple to estimate if your Brand and Business should be on Social Media. If your Clients and Customers are online then you too need to be online. If they are active on Social Media Platforms then you too need to have Page there.

While this is going great we have Cloud Computing. A single space to put all your data so that you no longer need to have huge servers with heavy infrastructure.

We have QR codes as well now wherein a single image leads us to the site and information. You simply have to scan the image with your cell phone and you will land on the desired site. This could be a Website, Blog or a Social Media Page as well.


My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.