Wednesday, November 30, 2011

For Your Social Media Should You Be On Facebook Or Google+

Google+ is the most talked about Social Media Platform today. There are questions like will Facebook do anything to face the Google+ syndrome that all are going though. Currently Facebook is being compared to Google+.

Google brought out the Google+ Pages for Brands and Business Houses. The question most likely asked is if you are already on Facebook then why should you be on Google+. The answer is simple if your Target Audience is on Google+ then you need to be there as well.

All the answers will not emerge today. As we use the two platforms we will start to realize the difference. There are some definite functional differences that you will experience on the two platforms. 

There is no harm in being on both the Social Media Platforms. What do you think?

My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Friday, November 25, 2011

Prepare Your Client For Social Media

Your Clients need to be prepared for the Social Media that you are proposing to do for them. Social Media is a relatively new zone and hence it is best to bring your Client up to speed with what you perhaps are thinking of doing with their Business / Brand on the Social Media Platforms.

By sharing with them your thought process you will be able to reduce their anxiety and and not make them feel that you are working in isolation. You will need to plan with them on what you will be doing. Working on Social Media could leave you a little exasperated if later on the Client may turn around and state that they too could have done similar matter. They may want to know what you have brought to the table - what value you have brought for the money they have spent. They are right when they want to know what you have done. Hence you will need to do the below so that both, you and your Clients are on the same Page. Here are some of the pointers that you and your Client need to be specific about:
  • Inform them what Posts are, how do they take place, why should you Post and so on. Brief them that while it may be easy the continuity and consistency is what takes time and hence you step in. Educate them and share with them the details.
  • You will need to clearly define the objectives of the Social Media Campaign before you start. This will need to be integrated into their complete Marketing effort. It is important that all know what is required, how this will take place and what probable results are to be expected.
  • Understand the Brief well. You need to take care of the Brand Personality, the Competitors, Target Audience and so on. Understand the tone of voice that you are to apply. SEO and Keywords are to be discussed in depth as well.
  • Clearly identify what are the measurable in terms of ROI. What may be ROI for one Brand may not be similar for the other. You will face the typical argument of the number of Likes versus the earnings of your Client via Facebook. One needs to consider points like while there may not see returns on immediate basis at times, the Community on Facebook is potential Customers.
  • Do make it a point to explain and mutually agree on how your Client and their Team will be of help to you. In the eagerness of taking the project do not neglect the fact that together with the Client you and your task will see success.
Put yourself on the other side and see how best you can help your Clients to understand and enhance the Social Media Campaign. 

My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Sunday, November 20, 2011

Facebook Tracks Your Online Journey - Social Media

Unlike Google, Facebook does not always share how they track users in the online world. However this time they have shared a little on what their modus operandi is to track various users. 

Here it is:

Facebook identifies two types of users:
  • It uses different tracking methodology for persons who have signed in and are using their accounts.
  • And a different one for persons who have logged-off and are non-members.
The modus operandi:
When you arrive on any Facebook Page for the first time
it delivers cookies in your browser. If you do sign-in for the Facebook account, it inserts two types of cookies. Incase you do not set up the account then it inserts only one of the two cookies.
The tracking starts off almost immediately. When you visit any Website or Blog that has the Facebook Plugin your visit is recorded since the cookies which are already installed initiate the recording. The individual details of your computer, IP address etc are recorded. The date time etc are also recorded.
The log that records your past 90 days of activity are kept. Activities older than 90 days are deleted.
If you are logged into your Facebook account, then your name, your email address, your friends and all of the other data in your Facebook profile get recorded. 

Data about web searches and browsing habits could be used to figure out political affiliations, religious beliefs, or health issues about consumers.


My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Tuesday, November 15, 2011

Quick SEO Tips For Google+ On Social Media

With Google bringing out the Google+ Business Pages it is clearly understood by many that you will have a heads up on the Google Search aspect. While there is no such certainty what perhaps you need to do is take care of your SEO when you are working on your Google+ Brand / Business Pages.

What you need to look at and pay extra attention to is:
  • When you Post on Google+ make it a point to have the Public Visibility on. This option will be visible to you in your Conversation / Post section when you type your Post. When you make your Post Public you are informing the algorithms on the Google Search Engine that your Post is open to being indexed.
  • Your Circles in Google+ also hold a very huge cue on your Post being indexed. While you do need to have the Public Visibility it is a good idea to have your Circles also marked onto your Posts. The reason being that when your Post gets on the feed of your Circle Members there is a huge chance of their interaction as well. When they interact it increases your chances of being indexed and thereby your rank goes higher up on Google Search.
  • It goes without saying that your Google+ Profile needs to be complete with the right usage of Keywords.
  • Using direct Links from the source is always better than having URL Shortners. 
  • Participate in conversations in Google+. This is again a criteria that increases your authenticity. Use of the right Keyword and no spam is the requirement that Google Search drives towards.

Thursday, November 10, 2011

Google+ Can Remove Your Contests - Social Media

Google Plus does not allow any kind of Contests to be run on their Google+ Brand / Business Pages. It states that any kind of contests, sweepstakes, offers, coupons or other such promotions cannot be run directly on your Google+ Page.

The way out? Well you are allowed to share the Links to the various types of Contests on your Google+ Brand / Business Pages. This is ofcourse while you clearly mention that Google is in no way a part or responsible about the
contests, sweepstakes, offers, coupons or other such promotions that you may share. 

Note: Google holds the right to remove your Promotion Content from Google+ Page for any reason.

Play safe: As long as you have clearly mentioned that Google and all of its group is not responsible for your
contests, sweepstakes, offers, coupons or other such promotions, and that you / your company is solely responsible for the entire contests, sweepstakes, offers, coupons or other such promotions then you perhaps are a little safe.

If anyone Flags your Page then again you can stand a chance of Google taking action.
There are Five audiences that can flag you and get you banned:
  • Google has one of the greatest algorithms which can easily recognize your Content and can with ease know that you are going against their rules
  • By Community Members of your Page
  • By your Personal Profile Page Network
  • By Other Pages where you join and may spam
  • By Members of the other Pages where you have joined and are spamming
Simply put do not have the action of any kind with regards to your contests, sweepstakes, offers, coupons or other such promotions be taken on Google+ Brand / Business Pages.

Bottom line is that Google+ / Google should not be involved directly or indirectly in whatever you do. It is your liability. Simply put if there is winner involved, if there is give away monetary non-monetary then you need to follow the rules tightly. Promotions that are leading people to take action on your or their Google+ Page calls for Google to cut you out.

For more information follow the Post written for Facebook rules. It will enable you to understand what you should not do on any Social Media Platform. What Makes Your Facebook Page Get Banned - Social Media


I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.


Saturday, November 5, 2011

The New GMail Look - Social Media

GMail has recently rolled out the new look. This is available to everyone. You can revert back to your previous look of GMail if you wish to. This option of reverting back is temporarily. Later on your GMail will be having the new look.

There are a couple of new functions / changes that the New Look of GMail brings with it:
  • You can re-size your Gmail. This means that you can have a condensed or a free look of the same. This works well for people using mobile hardware. Now the new GMail fits into your window size. If you have touch screen then the New Look re-sizes to fit well for ease of read and use. 
  • A much cleaner version has come on board. 
  • You have the Chat and Labels adjustable. You can size them as per your usage. Labels are moved to the top as a Tab for ease of use. 
  • You can select images. This is similar to the previous GMail. The difference is that they are high definition for impact level. They are easy on the eyes. 
  • When you view your Emails you will notice that they have been redesigned, making it feel more like a conversation. The people included in the conversation can be found on the right, appearing just as they would in GChat with their status. This way you get the actual feel of conversation.
I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.