Thursday, December 15, 2011

Does Social Media Have Bleak Future?

Social Media was a big riddle sometime back. It still remains a little riddle for many people. There are many questions that you will come across while dealing with the Social Media Plan. There will be questions when you will be executing your Social Media Plan as well.

The persons who are already in the Social Media field will be able to sharpen their skill and increase their experience. As time goes by there will be many Service Providers joining the Social Media wagon. Similarly the demand will also grow. There will be many more Organizations looking at capturing their Target Audience. Apart from the Organizations there will be many more Freelance Professionals who will be utilizing the Social Media Platform. Small Business will enter and test the waters as well.

With the increase in requirement the Social Media Professionals will require to hand hold their Clients. Training will be required. As many would not like to be in the dark on what will take place and how things would be done. The various persons at the Client side will require a quick course on what Social Media is and what it is not.

There will be many divisions involved like the Creative, Technical, Data Analytic and Content Management personnel. The team will require to work in tandem with the Marketing Plan. Your entire Social Media execution is to bring alive the Brand Personality.

With an increase in the supply and demand the Companies will be asking for ROI. Given that ROI is always crucial one will have to decide on what kind of ROI is required. The measuring is to be on realistic methods. There cannot always be same formula for all Social Media efforts. One needs to know what they are looking for and what they are seeking from the Social Media venture. It is critical to jot down the desirable call to action.

There will be many more Consumers / Customers seeking to join Pages on the Social Media Platforms. Thus the Social Media Platform will soon be more into Customer Service. On this Platform
Consumers / Customers will seek information and news. 

With
Consumers / Customers increasingly dependent on the Social Media Page CRM [Customer Retention Management] Programmes will be able to run. The core mode of operation would ofcourse be elsewhere as CRM needs lot more technical and data support. However a part of CRM will absorb the Social Media constituent.

If handled well your Social Media venture could become an amazing source of Customer testimonials. A good word from your
Consumers / Customers can always be used to showcase.

All this will bring about a much better clarity on Consumer Insights. Consumer Insights is the driver of all activities. This will come across with a better perspective.

My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Saturday, December 10, 2011

Points You Need To Know When Planning A Social Media Contest

You know that you need to have relevant persons on your Social Media Page of your Brand / Business. When you have relevant persons you can hope to have results towards your Marketing Plan. You also know that the relevant persons need to be given good quality information and encourage them to participate with you in your Conversations. One of the ways in which you can create excitement, involvement and a look forward to what you Post is by conducting Contests.
You could read this:

Nurturing Your Community - Social Media


Contests are one of the many ways of creating a little rush towards your Social Media Page. However you need to remember that Contests have many rules and conditions. These rules and conditions apply from the area / jurisdiction of the place from where the contests are held, as well as they are governed by the place your registered office is and they are also governed by the Social Media Platform on which the Contest is run. This is so that the Customers are protected and they know where exactly they are to approach in case of a scam. This means that when you run a Contest on Social Media Platform you need to take care of the rules of the Social Media Platform as well.
You could read this:

What Makes Your Facebook Page Get Banned - Social Media
What Makes Your Facebook Page Get Banned - Social Media
 

Apart from the laws, rules and regulations you should know about the various requirements and the risks that come with the Social Media Platform. Many a times mistakes take place due non awareness towards various terminologies. For instance people think that the two words namely Sweepstakes and Contest are interchangeably. This is not true. They are separate and the rules governing them would be different to some extent. The term Sweepstakes refers to promotion in which prizes are awarded based on a chance, whereas when you run a Contest the awards and prizes are given based on skill. Add to this different states and regions have their own interpretation and hence have customized rules.

Social Media Platforms also have different rules for Contests hence you should be aware and be sure on what steps you are taking. What you may have on Facebook for instance would be a little different on Google+.

My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Monday, December 5, 2011

Get Traffic And Retain Them On Google+ For Social Media

Google+ is one more feather in your cap on the Social Media front. The question is how should you get more Traffic to your Google+ Page? Also what should you do so that they do not 'Un-friend' you.

Here are a couple of points that you might want to work towards so that your Google+ Pages have a good Traffic flow which you can retain as well:
  • Remember to update your Profile Page. Have an appropriate image and proper Bio-Data. Use Keywords wisely and sparingly.
  • Have Content that matters. Make your Content SEO based. Google+ gives a good opportunity to write in-depth Posts. This is a great opportunity to put your thoughts across. 
  • Make it a point to have your Google+ Link across all your other outlets and Customer Touch-Points. Mention your Links on your Blog, Site, other Social Media Platforms, Offline Communication like Press Ads., Hoardings and so on. Have your Link mentioned in the retail stores that you might have.
  •  If you have a Blog it would be great if you can write a quick Post about your Google+ Page. The way you went about creating it, what can be found on your Page and so on.
  • Utilize the Google Direct Connect. Linking from that page to your website and vice versa. Have the Google+ Badge on your Site and Blog. This way you are informing Google of your Page's relevancy and authenticity.
  • You can suggest to your existing Audience to share your Page in their Network.
  • Use Circles appropriately and utilize the HangOuts well.
How do you attract and retain your Google+ Traffic?

Do read:
Acquisition, Retention, And Building Loyalty In Social Media
My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.