Saturday, December 10, 2011

Points You Need To Know When Planning A Social Media Contest

You know that you need to have relevant persons on your Social Media Page of your Brand / Business. When you have relevant persons you can hope to have results towards your Marketing Plan. You also know that the relevant persons need to be given good quality information and encourage them to participate with you in your Conversations. One of the ways in which you can create excitement, involvement and a look forward to what you Post is by conducting Contests.
You could read this:

Nurturing Your Community - Social Media


Contests are one of the many ways of creating a little rush towards your Social Media Page. However you need to remember that Contests have many rules and conditions. These rules and conditions apply from the area / jurisdiction of the place from where the contests are held, as well as they are governed by the place your registered office is and they are also governed by the Social Media Platform on which the Contest is run. This is so that the Customers are protected and they know where exactly they are to approach in case of a scam. This means that when you run a Contest on Social Media Platform you need to take care of the rules of the Social Media Platform as well.
You could read this:

What Makes Your Facebook Page Get Banned - Social Media
What Makes Your Facebook Page Get Banned - Social Media
 

Apart from the laws, rules and regulations you should know about the various requirements and the risks that come with the Social Media Platform. Many a times mistakes take place due non awareness towards various terminologies. For instance people think that the two words namely Sweepstakes and Contest are interchangeably. This is not true. They are separate and the rules governing them would be different to some extent. The term Sweepstakes refers to promotion in which prizes are awarded based on a chance, whereas when you run a Contest the awards and prizes are given based on skill. Add to this different states and regions have their own interpretation and hence have customized rules.

Social Media Platforms also have different rules for Contests hence you should be aware and be sure on what steps you are taking. What you may have on Facebook for instance would be a little different on Google+.

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