Tuesday, December 10, 2013

How To Make Your Facebook Posts Viral - Social Media

On Facebook we hope to bring the Brand closer to our customers. We know that the base of a good relationship with our Audience is by Posting Content that makes our Audience Like us and Interact with us. 

Step back!. Think. What is the Content to consist so that it triggers action from our Audiences?

In Psychology there are many reasons as to why people would Interact and Infact share your Content. There is a certain need to be met. This would be tangible and / or intangible. If you get the hook on this need then you have won almost 60% of the battle. Along with this need there is another factor to keep in mind. The answer to the this question  Why have people joined your Facebook Page. 

While a couple of ideas are shared below, it is important that you keep the Brand Personality and Brand Tone of Voice in Mind. For instance below there is mention of having humorous Posts. However if your Brand Personality is got to be serious no smile type then you need not go in for the humor idea.  

Here are a couple of interesting ideas that could be of help:
  • Offers work. Any discount, anything free works. The magic word 'Free' works. Buy one get one free also works. Provide offers that most / many can benefit from. 
  • Provide good advise. There is always someone who requires a quick solution. Tips are another great method. In practically all Industries there is a certain amount of information that can be given out in a couple of sentences. These are sometimes quick fixes and sometimes open secrets. Give out information that helps people in taking care. Let them know on what damage could take place and so on. 
  • Humor. This is always a great way to get people immediately connecting with your Post [Not your Page though]. Remember humor when done with care and responsibility is looked forward to. 
  • Inspiring quotes that relate to day to day life of your Audiences is a great way to have mutual connect.
  • Another good aspect is the did you know series. This is about facts and figures that would be useful / good to know.
  • A cause, flag bearer Posts also make people re-act.
I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Friday, November 8, 2013

Should You Use Facebook Page Or Facebook Group - Social Media

Many a times am asked if the Business House should get onto Facebook Page or Facebook Group. Do you also face this dilemma? It is a very justified question. The reason being that after all time energy and lot of thinking would be utilized in Social Media. Using a wrong platform could mean the Business House will not be able to achieve its desired objective.

There is a simple way to understand what you should do. You need to understand what you are going to do. What is it that you want to achieve. Also you need to have a clear idea on how Groups and Pages function. What is feasible on them and what is not feasible. This then you should match with what exactly you are planning on Facebook.

Facebook Group can be used for varied purpose. For instance:
  • Family based Groups: When you put up photos and messages not all of your Facebook friends / list can be disturbed and interfered with. 
  • Close friends Groups: You will have your privacy and just have your gang / group of friends communicating without the world really interfering onto your team.
  • Colleagues team up on a task / project: If your work environment suggests that you have a team then enable the Groups to have updates and status reports come up on the Groups wall for all to view at same time; comments will be seen and interacted / acted upon as well.  
  • And so on, Facebook Groups have a reason to exists. 

Coming back to our question should you look at Facebook Pages or Facebook Groups? Pages have people from all walks of life connecting to you via a single Page. Now let’s assume [or maybe you have already experienced] a situation wherein your Facebook Pages has a broad value. Say for example if your Page philosophy / intent / purpose / reach is broad based and people who have joined your Page get very involved. You may now see that there is a reason to bifurcate into smaller groups. The reason being that certain people are addressing a particular issue. For this you need not create another Fan Page what you need now is to create small Facebook Groups.  

So in business you need to create Facebook Groups strategically. Such that while you have your main Facebook Page as umbrella, the various Facebook Groups could be created to address more in-depth conversations  / issues.  

I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia
 Do join me.

Friday, October 25, 2013

Your Search Engine Optimizer - Social Media

Social Media is very important in order to enhance and support Search Engine Optimization (SEO) efforts. The reason being - as once a page of a site or a link is found by Social Media users, it can then go 'Viral' ; if Content is good. This starts pointing many links back to the website which in turn is seen as a sign of 'Popularity' to the search Genies [Algorithms]. Thereby giving a boost in Rankings to that particular site. Both the small and big business rely on the Social  Networking Strategies in order to promote the offers and share updates from the Business, meaning that the Social Media Marketing is made all that easier. 

Monday, October 7, 2013

What Not To Do On Facebook - Social Media

One of the main platform in Social Media is Facebook. Just the way we have do and donts for other medias, we have dos and donts for Facebook as well. For instance you would avoid more than 8 words on a hoarding. 

Social Media is a sensitive platform for your Brand and Business. The whole area of Marketing is based on trial and improvisation. Feedback and addressing issues is the core of Marketing effort. These could be in any form and via any vehicle like advertising wherein we deal with perception, direct marketing where we deal with one to one [we try to] and so on. In this huge sphere we have now Social Media as an additional feature. This though is no more new media and in no way should it still be a mystery to the marketing personnel.
Below are a couple of dont's while you work on your Facebook Page for your Brand / Business:
  • Buy Fans. This is amazing. You have a huge following suddenly. The cost is usually per Fan joining... The practice of buying Fans kills the very idea of Social Media. You are coming on-board because you believe in the amazing power of connecting with your Audience and putting in the required efforts. Many a times the Buy Fans practice leads to disaster. 
  • Post Irrelevant Content. Posting Content that has no meaning and use to your Audience is worse than not Posting. Just for the sake of Posting please do not bombard your Audience with matter that is not at all relevant to them. Your Audience will start to ignore you, and unsubscribe from your Page.
  • No Interaction with Audience. This is again against the basic principal of Social Media. You are on the platform of Social Media to Interact and Connect with your Audience. If they Communicate with you then you too need to Communicate. Ofcourse it depends on your Brand and Business Personality on how you may want to respond. 
  • Be A Spammer. Joining other Pages on Facebook and then giving Links of your Page is not a very good thing. You need to understand that not only the Page Owner but also other Audiences on that Page will look at your Post as Spam. It is essential that you know and understand that this way you may just about get a two to four people onto your Page. However the negative image and perception that you are building is larger than what you may think.


My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Wednesday, September 18, 2013

Facebook Embedded Posts - Social Media

​Embedded Posts are a way to put public posts - by a ​Facebook ​Page or a ​an Individual Profile Facebook Page - into the Content of your ​WebSite or ​WebPage.  The embedded post will show any media attached to it, as well as the number of likes, shares, and comments that the post has. 

Embedding posts will let people using your web site see the same rich information that is shown on Facebook.com, and they will enable people to follow or like ​Content​ and Pages directly from the embed.  

To embed a post, first check if the post is public by hovering over the audience selector (you'll see a globe icon). Only public posts from Facebook Pages and profiles can be embedded.

I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me. 

Saturday, September 7, 2013

The Meaning Of Facebook's 'Talking About This' - Social Media

This Post is an effort to demystify the term 'Talking About This' that you will see under the Cover Photo [the horizontal image space] on your Facebook Pages.

There has been a little confusion on the understanding of this aspect. 

Whenever a person does the below / takes one of these Actions, it counts toward People 'Talking About This'. 

  • Like a Page
  • Post on the Page Wall
  • Like a Post
  • Comment on a Post
  • Share a Post
  • Answer a Question
  • RSVP to a Page’s Event
  • Mention the Page in a Post
  • Tag the Page in a Photo
  • Check in at a Place
  • Share a Check-in Deal
  • Like a Check-in Deal
  • Write a Recommendation
  • Claim an Offer

It goes without saying that the above is required and holds true if 'Tagging' is done in correct method. 

Have you considered this? Have you actually taken note of this parameter and the numbers it reflects?

Consider this: If your number of Members on your Facebook Page is 1000 and 200 People are 'Talking About This' then you have a good 20% virality going on. However in reality this may not be the case. 20% is way too high. An average of 1% to 2% is good to go with. 

This number is visible to Administrator of the Pages and to Visitors as well. It is good to understand and know as to which Pages have good and relevant Content such that other Members on the Page are conversing about. It is a good deciding point if a person should join the Page. 

It is a valuable tool for Page Administrators to know how much of interaction is actually taking place. As the Page Administrator you can view the 'Talking About This' even in the 'Insights' section. Here you can see the individual Posts and their individuals counts for 'Talking About This'. 

Now your turn. Consider this: While you know how many are  'Talking About This' you also know How Many Are Not Talking !!

I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Sunday, September 1, 2013

Facebook UpDates Its Terms Of Usage For Pages - Social Media

Facebook has recently incorporated a good amendment to its existing Terms of usage. This is a welcomed change!

Facebook goes on to mention that it has removed the requirement that promotions on Facebook only be administered through Apps. This was the case so far. Now, promotions may be administered on Facebook Page 'Timelines' and in Apps on Facebook. 

Facebook shares for example that Businesses can now:
  • Collect the Member / Audience entries by having the users post on the Page or comment / like a Page Post.
  • Collect entries by having users being able to message the Page.
  • Get and utilize likes as a voting mechanism!
As before, however, Facebook goes on to state that the Businesses cannot administer Promotions on Personal Profile Timelines.

I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me. 

Friday, August 16, 2013

How To Get Your Content Grow Organically In The UpDated Facebook EdgeRank - Social Media

The recent update of Facebook Algorithms shares that older stories / Posts will surface onto the News Feed. 

The question is what will make this take place. If simply put - be more Engaging. Get people to interact with your Posts. Elicit a call to action.

Popularity of your Posts:

  • Posts that have many Likes are considered up high on the Rank. 
  • Posts with lots of Comments are great as well. 

So easy and obvious!
The above two can be done by fake crowd as well! Here is the catch:


  • The algorithm picks up on how often your Network has been interaction with Similar Posts! 
  • The algorithm picks up how your Network's Friends have reacted to similar Posts.
  • The type of Posts that your Network has previously reacted.

Solution? Simple! Genuine Posts that mean a lot to your Network. Did we know this before!

I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Thursday, August 8, 2013

Facebook Now Has 'Trending Topics' Being Shown In Its Graph Search - Social Media

Fantastic! Facebook now has 'Trending Topics' being shown in its Graph Search. What else is left out?

Facebook has unveiled the latest [most required] 'Trending Topics' feature. This is in its rolling out stage. Currently available everywhere in US. The language right now in the first phase is English. 


The efforts are in its experimental stage as yet. You as the Facebook user will be able to see the Trends even of people who do not feature as your friends.  You will be able to view both, public comments and posts. Irrespective whether or not the contributors are existing as 'Friends in your Network'. 

Well there is just one negative. Does this mean that your Posts seem to be exposed? Anyway once you write on Internet why would you think that what you write will remain private for life!

With this feature Facebook now has taken Twitter's most sought after functionality! 

What are your thought!

I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Wednesday, August 7, 2013

EdgeRank Of Facebook Just Got UpDated - Social Media

There are Stories floating that EdgeRank of Facebook is withdrawn. This is incorrect. EdgeRank has not been withdrawn, it is just updated!

Facebook has just Announced: That now there will be an even better way to go about the News Feeds. A much better way to surface older stories onto your News Feed.

An update to the News Feed ranking Algorithm. This means that the Organic stories that people did not scroll down far enough to see can reappear near the top of News Feed if the stories are still getting lots of likes and comments.

This is good news. This means that if many people have Interacted with your Post then the same Post will surface on top of News Feeds. This goes to say that if your Network did not Scroll till right below then, still, your Post will come up on their News Feed.

For Brand / Business Facebook Page Admins, this means their most popular Organic Page Posts will have a much  higher chance of being shown to more people within the Page's NetWork, even if they're more than a few hours old!. 

I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Monday, August 5, 2013

You Are What You Post - Social Media

Writing on on any Social Media is like engraving your thoughts in black and white. No matter what you do your writing can be retrieved. This indeed is good when you think of it as protection for the Human Society. However it is bad for those who may Post their Photos and Write things without giving it a second thought. 

It is like footprints on the path of time. It does not get erased in its true sense neither can you undo this in reality. 

You are constantly making people know you. You are constantly building your and your Brand / Business Image. 

Put your best foot forward. 

This in no way should make you paranoid though.

Handle with care not only when you Post but when you Comment, Reply, Tag and so on. 
I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Saturday, August 3, 2013

Trusted Contacts From Facebook - Social Media

What do you think you should do if one day you are unable to log-into your Facebook Account!!? Naturally you will try a lot. Then what? Ok, you may click on 'Forgotten your password?'. Via this mechanism you will receive the Re-Set Password Link in your EMail id. This could be the EMail id that you normally use to log-into Facebook / which you have registered with your Facebook Account.

Now, what if you are unable to get into your EMail Account since you may have not used this in a long time?

There is another way in which Facebook chooses to help. This is called 'Trusted Contacts'. This is a simple mechanism. This is added Security Feature from Facebook. 

'Trusted Contacts' are those chosen persons you can reach out to if you ever need help getting into your Facebook account. This is like a rescue system. For example: if you forget your Facebook password and can’t get into your email account to reset it.


If you like this system then this is what you should do:
  • Go to your Security Settings in your Facebook Account
  • Then click on the 'Trusted Contacts' section
  • Here you are to click Choose 'Trusted Contacts'
  • Choose 3 to 5 friends and confirm your choices

Not to worry: You can edit this list later.

Your turn, will you use this ?

My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Tuesday, July 30, 2013

6 Points To Remember While You Use #HashTags On Your Facebook Page

#HashTags are the most recent additions on Facebook. However while using them you need to be careful. #HashTags unfortunately can be a too cluttering on your Audience’s eye. 

Below are 6 tips on how best you can use #HashTags:
  • Words: When you #HashTag a word it needs to be such that your Target Audience uses the same in search and would think on similar lines.
  • CapitalLetter: Use capital letter after #HashTag. This way it is easier on the eye to read. Ofcourse it does not mean that you use capital  letters when it is totally not require.
  • Clutter: Please do not clutter your entire Post with #HashTags. Soon your Audience will turn a blind eye to your Posts. 
  • Use Sparingly: It is not compulsory that you use #HashTags in each Post. Do maintain the warm Community Feeling for your Audience. Putting #HashTags could mean that you are more interested in having a crowd following your Page. This is since you want to be easier to search on Facebook. It is essential that your Community should be given a Privileged Feeling. 
  • Short: Keep your #HashTags simple and short.
  • Engage: Remember last but not the least, give a reason to your Audience to relate and use your #HashTags

I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Sunday, July 21, 2013

Four Parameters To Measure Your Social Media Efforts

Social Media is Measurable. You need to know what exactly your will measure. It is best that you decide this before your Social Media Campaign breaks out. The reason being is that only then you know where you are to go, thereby you can decide how best you will reach your Objectives. 

No matter what your Goal and objective is. You need to focus on your goal, how you will achieve it and after your finish your task you need to measure. 

So you could be crafting a Post for awareness, or tweeting to share an opinion or you could be creating a Product preference - you need to have the below Parameters to Measure in mind:

  • Share Of Voice: This is how many times you have been mentioned. This is not measured in isolation. It is viewed with Competition. So, how many times your Brand is mentioned as against your Competitors. Here while you look at quantity be certain to check on quality as well. Mention can be in positive and negative term. So you need to read and understand.
  • Reach: This is 'seeing'. How many people view your Post. 
  • Interaction: This is engagement. This is 'how' people engage with your Brand. This would be re-Tweeting, Share and so on. Comments and direct interaction is also counted here. 
  • Tracking: This is the time when you measure the above three in context with the call to action.

Dependent on your Objective you need to decide which of the above 4 are more important; though you will need to consider all 4.


My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me. 

Saturday, July 6, 2013

Retention Plan For Your Facebook Brand Pages - Social Media

Retention:
This is the process of maintaining the existing Clients and Customers. 


After you get Clients and Customers you need to deliver to them the desired results. There is a lot that goes into delivering the right results at the right time and at the right price.

There are a couple of tips that you could use so that you can retain your Social Media Community:
  • Privileged Feeling: You need to give your Clients and Customers a feeling of being privileged. 
    • This could be done by giving them great discounts and sales information.
    • You could let them have the first peek at new launches.
    • Let them be the first to know what is taking place behind the scenes.
    • If you are managing Celebrity then let them have a chance to connect with your Celebrity.
    • If there is a new announcement that you will coming out with let your Community know first.
  • Belonging Feeling: Let your Customers and Clients get the feeling of belonging to your Inner Circle. 
    • Encourage them to speak and to share. 
    • Let them know that they are a part of your Family. 
    • Let them share their experience with your product. 
    • Appreciate a good comment. Make it a point to address a negative remark.
  • Share information that can help them. See when and on what do they re-act. 
  • Monitor and check on feedback. 
  • Listen in to what they are talking. Add if you can deliver value. 

These are few of the ways in which you could look at Retention.



My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Saturday, June 22, 2013

How To Use #HashTags On Your Facebook Page - Social Media

#HashTags are the most recent additions on Facebook. Practically all Brands and Business Houses have started to use and understand them. However you need to be careful with them. #HashTags unfortunately can be a too cluttering  for your Posts. 

Below are a couple of tips on how best you can use #HashTags:

  • Make a wise choice of words. When you #HashTag a word it needs to be such that your Target Audience uses the same in search and would think on similar lines.
  • Best is if you could have a capital letter after #HashTag. This way it is easier on the eye to read. Ofcourse it does not mean that you use capital  letters when it is totally not require.
  • Please do not clutter your entire Post with #HashTags. Soon your Audience will turn a blind eye to your Posts. 
  • It is not compulsory that you use #HashTags in each Post. Do maintain the warm Community Feeling for your Audience. Putting #HashTags could mean that you are more interested in having a crowd following your Page. This is since you want to be easier to search on Facebook. It is essential that your Community should be given a Privileged Feeling. 
  • Keep your #HashTags simple and short.
  • Remember last but not the least, give a reason to your Audience to relate and use your #HashTags

I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Your 6 Benefits Of Using #HashTags On Facebook - Social Media

Recently Facebook has introduced #HashTags.  This has a lot of benefit to persons in Marketing and Business. If #HashTags are used properly then here are a couple of encouraging uses of the #HashTags:
  • Each of your #HashTag will have a separate URL
  • You can comment directly on that Page
  • You can check on what Competitors are doing
  • You can easily know if your Brand, Business, Industry is being talked about
  • Usage of #HashTag by default makes Facebook one of the resources that people will go to apart from Google.com
  • #HashTag can be a great feature to have a Conversation. For example if you are having a Conversation with a Particular Person [s] on your Facebook Page then you can all use a particular #HashTag so that you all can find your conversation at a later date. Since you will have included the #HashTag you are very likely to get found by similar minded persons.

Your Turn : Do you make the best use of #HashTag ?



I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Monday, June 17, 2013

How To Post On Facebook With #HashTags And Yet Be Legible - Social Media

Recently Facebook introduced #HashTags. They are amazingly useful when you want to find and be found as well. 

However for your Audience to read this is a little difficult. Have you seen Posts that have almost every alternate word #Hashtaged?!

Soon your Posts will be meeting a blind eye. Your Audience will not be looking at your Post. With the result while you will be found in plenty of searches you will not be able to create interaction and a relationship with your existing Audiences. 

Here is a solution to this:
Post your Content on Facebook without #HashTags. Below your complete Post have your KeyWords #HashTaged! 
This way your Post is legible and you are working on your #Hashtag as well!

What do you think?


I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Monday, June 10, 2013

How To Promote Your Facebook Page On Facebook Without Spending - Social Media

Spreading your Facebook Page becomes a huge necessity in your Marketing efforts. Promotion takes place via Facebook and outside media. 

On Facebook you need to Post on Status Update what you are doing with regards to your Facebook Page. 


Inform people on why they should join your Page. Why should they like it. It is important for them to know two things: 


  • One is that your Facebook Page is ready for them to join 
  • The other is to get them to know why they should join. 
I have seen many promotions talking about the Page and that it is a fantastic Page that one is join , and so on. However please stop. Think on who should join you and why should they join you. Infact this is to be answered before you create your Facebook Page. 

Next is that you can request your Network on your Personal Profile and on your Page to share your Page. 

Send out Personal Messages to your Network inviting them to share and join your Page. 

Update your Cover Photo. This is important. Let people know at a single glance what exactly should they expect from your Facebook Page. 

A good way is to have your Facebook Personal Profile pointing a Lin to your Facebook Page. This is done in the 'About' Section. 

Join other Facebook Pages so that you can share your Page URL at a relevant time. 

Another most certain way to damage your Page is to be irregular and never monitor your Page.  This gives rise to Spam. This clearly shows that you ignore your Page and such could be an attitude towards your Customers as well. 


Interact with Persons who may ask questions and support your Page. Do not let too much time pass after they ask / Comment on your Page. What I have seen is that People do not revert back. Or they revert in copy paste format. Same answer for many questions. This is the sad part. 


Your turn: What are your Methods To Promote Your Facebook Page On Facebook Without Spending



I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Monday, June 3, 2013

The One Small Difference Between B To C And B To B Social Media Execution

From your Clientele list you know how many of the Business Houses are on Social Media. Business Houses could be selling to Consumer B-C or to another Business House B-B. Whatever be the Target Audience - if Client's Audience is on Social Media then your Client too is required to be present there. 

You also know that the way to Communicate for B-C  and the B-B Audiences is little different. Not that any should be non-creative thinking. However the desired results from the Communication drive us to think appropriately. 

Similarly, when you are on Social Media there naturally is the tone and personality difference of your Brand that you need to bring out. 

The one key important difference is the persons joining. If you are working with B-B Audience then it is essential that you not only follow the Brand Personality but also the personality of the Organisation's key persons. This is because it is most likely that the persons from the Organisation know and have a face to face relationship with their Customer set. This means that what you Post will be understood as the person's Content from the organisation writing. This is extremely sensitive. Your one mis-handled Post / Comment / Reply etc could make the Audience place a direct call to the person of the Organisation. This could be a little embarrassing. 

In short, for a B-B Audience you need to keep the key person's way of addressing issues in mind apart from the regular Social Media Parameters

I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Tuesday, May 21, 2013

How To Analyse And Measure / The ROI Metrics For Social Media

Measuring Social Media can end up being a tedious task if not done with right Objective. You need to be clear on what exactly you are looking at. Measuring will go hand in hand with the objective and the reason as to why you ventured onto Social Media Platform. 

It is essential that you discuss and make sure that every concerned person is in tune with your Measuring Metrics. This is to be done at the very beginning. Over the course of time as your Page Members grow there will be fine tuning and tightening of the Metrics; however it is best to have a direction from the very beginning. Just the way you would have put forth the objectives of Social Media similarly you need to put forth the Measuring Metrics as well. 

The reason? Well if you set your foot ahead without knowing the direction and the goal then you may end up going all over without a direction. It is best to understand the Objectives and Measuring Metrics of Social Media at the very beginning. 


There are plenty of discussions taking place on what exactly would be the Measuring Metrics. For example there are people running for the number of 'Likes'. Just having 'Likes' is not a Measure to ensure popularity. People join your Page for various reasons. For example: At times they could be tired of the Customer Care on phone who perhaps may not be responding in the correct manner. Hence they could be hoping that your Page Administrator could be more active in procuring an appropriate response / solution. 


The various Metrics could be:

  • Study the Members of your Page. Are they relevant and your correct Target Audience. If you do develop a good Brand - Customer Relationship will it add value to your Objectives. 
  • Number of Interactions taking place as compared to the Number of Persons who have Joined you. 
  • The Quality of interactions. Mere numbers is not enough. If the people are talking with each other on topic that is unrelated to your Page then this interaction is of no use. 
  • It is essential to view the number of interactions with respect to the repeats taking place. If people have got engaged in one Post and then they are no more interacting in subsequent Posts then you need to take a call if that one Posts value is good enough to draw any analysis. 
  • If your back - end data collection is good and if the company has an IT department then tag the Customer data with your Members of Social Media. See who is purchasing and who is Passive.
  • Can you identify the low hanging fruits. Can you cluster the various Members into Active Members, Passive Members and so on. 
Check out these two Posts for more:



I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Sunday, May 5, 2013

Social Media BackLinks


A very big part of managing and nurturing your Social Media Business / Brand Page is to be found on Search Engines. Other important reasons are Brand Image, Customer Care, Relationship Building etc. Search Engines like Google.com have been long enough on the net to know how to recognize good and healthy links and url. 

One of the ways to come up ahead on the search engine listings is to have BackLinks. Technically, BackLink is an inbound html code that points to your website. You probably are wondering why you would want a BackLink. This means that, If you have many websites with single, one-way, links to your website, the search engines interprets this in your favor. 

To achieve good Back - Links, the search engines should view your site as an 'authority site'. If your Audience is satisfied with your writing and if they are looking forward to more then your Page will look like an 'authority site'. Websites mention and point to, or refer to, articles and videos on the authority site.

If you get people to have your URL on their sites then you stand a good chance with Search Engines. You need to keep in mind that Search engines need to view your Partner site as healthy. This means that you are not go rampant asking people to have your URL on their Page. You need to check their credibility, repeat audience and general traffic etc. In case their site is not of good standing then you have a very disadvantage situation here. 
So while BackLinks is good to have please be careful on which Site your URL is. 

My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Monday, April 15, 2013

Acquisition Ideas For Your Facebook Brand Pages - Social Media

Acquisition ideas for your Brand / Business Facebook Page: 

This is the process of getting new people on-board. This is the phase where you bring in new Customers and Clients. 


In order to get people on-board you will need to make a Business decision if you want to do aggressive marketing or have a subtle chronological effort. 


There are a couple of ways in which you could look at Acquisition:
  • Forums: Join the industry / category based Forums. Forums have a good format of automatic giving your links in your signature. These are really good platforms if used properly. Do not spam.
  • Competitors: Many a times joining competitors is good. You know what the industry is doing. Please be extremely careful here. The idea is not to steal / pinch their Community Members. The idea is to give constructive discussions and add to the value that they are trying to give. You could join their Community on their Sites, join their Blogs, Join and add to their Facebook content, be on their Twitter and  LinkedIn.
  • Online Advertisements: The other way is to recommend to your Clients on giving out online advertisements. Facebook has an amazing concept of Sponsored Advertising and so on. Use these constructively. There is not much of money involved in the initial stages. What you need to know and do is target the advertisements in a correct manner by way of selecting the right Target Audience and their Target Market / Geography along with a message that will generate a desirable response. You can also look at online banner advertising and so on. These also can create new Customers and Clients. Online advertising can be have various formats to it. There are various sites offering various banner sizes and platforms. For instance you can have floating banners and so on.
  • Commenting: Commenting on various Blogs, Articles, Posts etc is a great way to encourage people into looking at you and your Links.
  • Offline Spread: Offline methods are also great to get you Clients and Customers. Advice your Clients to have your online Links on every document sent out. This could be envelopes, bills, invoices, advertisements, hoardings, tv, radio, visiting cards, letter heads and so on.
  • Software Templates: Have templates created for Emails and other software like Microsoft Word documents and so on containing the Online Links.
  • Reference And Endorsement: There is another method to get new Clients and Customers: This is the referral and endorsement system. If you have done satisfactory work with your ongoing Customers and Clients then there is a huge chance of them recommending you to their Network. If this takes place there is nothing better. However when you do get new Business from your existing Business sources you have a greater responsibility. People recommending others are putting their reputation to test as well. If you fail then they will be displeased as well. So be careful here.
  • More From Existing Clients And Customers: Additionally if your existing Clients and Customers are happy then they in turn will give you more business, your scope of work will be increased.
  • QR Codes: With the help of QR Codes you can make a long URL printed in the offline world easy to connect with your Social Media Page. 
These are few of the ways in which you could look at Acquisition.


I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Wednesday, April 10, 2013

​Your Response On Facebook Determines The Future Interaction Of Your Community - Social Media​ ​​

It is critical to decide before hand on how to go about​ your Social Media Platform.

When you work on the various Social Media Platforms it is important to concentrate on your Responses. Response is very critical. Apart from regular Posts you also need to actively respond to the various comments and remarks. Your response to various comments should be well administered. At the very beginning you need to decide what types of comments will be responded. 


Your framework is to cover both, when you should Respond and when you should not Respond. It is imperative to have an idea and a set mutual understanding on this. 

​The guiding light on what and how to Respond will be your Brand Personality. 


This will automatically get determined if you have a well thought out Brand Personality. The Brand Personality will decide on how you will behave in the world of Social Media and it will also give you an indication on what Tone of Voice you should maintain. ​Social Media is an extension of the Brand Personality


​The value of your Response:

  • ​At one level you start to address the comments and gain interaction, trust etc. You start to build credibility for yourself and your Brand / Business. 
  • At another level your Response indicates to others on what they should expect if they put up a certain Post. 
What this means is:
  • ​Your Response should give an idea to others that they too can interact.
  • This means that you should be able to create an environment of comfort and trust. 
  • Though your Page has a certain framework - people are free to Post their comments and thoughts if they stay within the framework.
  • It should make people feel that there is human who is responding and not an auto generated reply. 
  • Encourage your Members to interact among themselves as well. However do intercept if they are going too far and their conversation has nothing to do with your Social Media Page Philosophy.​

I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Wednesday, April 3, 2013

Traps That The Corporates Fall InTo While Working On Social Media

Social Media is not being talked about but is also practiced by major Business Houses. However not each and every Corporate is well tuned on what exactly is to be done. So, while they are on the Social Media Platform they are not all to-gather there as yet.There are lot of unfortunate situations and traps that the Corporate falls into. 

Traps that the Corporate falls into: 
  • Once the Page is created they feel that they have won half the battle. Not attending to the Page is showing clearly that you are not organised. Just merely creating Page is not the key. The main work is nurturing the Audience on that Page. 
  • Social Media is handled by a novice. Many a times spaces like Facebook is thought of to be a younger generation space. With the result a recent trainee or a junior level is given charge of. While there is no harm in here as the person will be able to write things like 'hello how was your day' 'Good Morning' and so on they will not really know how to behave based on the Brand Print and Brand Personality. It takes experience here. As the person should know, Branding, Direct marketing, public relations, Customer Care and so on. Social Media manager needs to know how exactly they are to behave with Negative Remarks and so on. 
  • There is one person believing and struggling with the Social Media in the office. If Social Media is not respected and not followed by the top management then eventually the efforts on Social Media start to fail. Fail miserably. 
  • Social Media is often thought that it should build up many Followers / Fans. This is extremely harmful. There is absolutely no need of running after quantity. You should mainly concentrate on the quality of persons. You will find lots of offers that say you can get over 1000 Fans and Followers. However why would you want to keep dead wood?
  •  Social Media is judged by the ROI. You need to really think hard here. What is ROI. You may want to re-visit this. Is ROI always in terms of sales and income? Can this be looked at in qualitative terms? No doubt that every thing a Business does would be looked at in terms of what money is coming in - however Social Media can definitely be looked as more of Relationship Building rather than immediate returns.  How about judging the Interaction and the type of Interaction that takes place / does not take place?
Your turn

I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Wednesday, March 20, 2013

What Not To Do On Facebook - Social Media


While Social Media is a great platform it is a sensitive as well for your Brand and Business. Social Media is part of your Marketing. It may not show immediate returns however it is definitely an investment to reap rewards in the future. The whole area of Marketing is based on trial and improvisation. Feedback and addressing issues is the core of Marketing effort. These could be in any form and via any vehicle like advertising wherein we deal with perception, direct marketing where we personalize [we try to] and so on. In this huge sphere we have now Social Media as an additional feature. This is no more new media and in no way should it still be a mystery to the marketing personnel. One of the main platform in Social Media is Facebook. Just the way we have dos and donts in other medias, we have similar dos and donts which are to be kept in mind while we work on Facebook. For instance you would avoid more than 8 words on a hoarding. 

Below are a couple of dont's while you work on your Facebook Page for your Brand / Business:
  • Buy Fans. This is amazing. When you purchase the Fans you have a huge following suddenly. The cost is usually per Fan joining... The practice of buying Fans kills the very idea of Social Media. You are coming on-board because you believe in the amazing power of connecting with your Audience and putting in the required efforts. Many a times the Buy Fans practice leads to disaster. 
  • Posting of Irrelevant Content. Posting Content that has no meaning and use to your Audience is worse than not Posting. just for the sake of Posting please do not bombard your Audience with matter that is not at all relevant to them. Your Audience will start to ignore you, and unsubscribe from your Page.
  • No Interaction with Audience. This is again against the basic principal of Social Media. You are on the platform of Social Media to Interact and Connect with your Audience. If they Communicate with you then you too need to Communicate. Ofcourse it depends on your Brand and Business Personality on how you may want to respond. 
  • Be A Spammer. Joining other Pages on Facebook and then giving Links of your Page is not a very good thing. You need to understand that not only the Page Owner but also other Audiences on that Page will look at your Post as Spam. It is essential that you know and understand that this way you may just about get a two to four people onto your Page. However the negative image and perception that you are building is larger than what you may think.

My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Friday, March 8, 2013

How To Do Marketing On Facebook With The New Feed Design - Social Media

Facebook has very recently rolled out the new Layout / Design for the News Feed of Profile Pages. Have you noticed this? Has it rolled out onto your Feed as well? If you have not as yet experienced this - you will soon be able to experience the new Layout.

The main objective of this new Feed Layout is to be visually driven. The root of this revamp goes back to the Facebook Search Graph that was recently introduced. The new Search feature enables results based on photos, people, places and interests. Soon it will roll onto Posts and what your Network writes and shares as well. So before you get into a hotel you will know if your friends also liked it or not. 

Coming back to the new Layout / Design for the News Feed of Profile Pages which will be more visually rich. With the new layout you will be able to sort your Feeds into 
  • All posts from friends only
  • All posts from pages only 
  • And all posts from people they’ve subscribed to. 
Additionally this is rolled for both, desktop and mobile. Add to this the new format is not going to affect its algorithm. 

As a Facebook marketeer you need to keep in mind the below:
  • Be consistent. No matter what the changes are the content will always remain important. 
  • Be more visual. Your Posts needs to be more image oriented. This also means that even if you have text make JPEG and upload as visual. 
  • A new important criteria is the 'Following' aspect. This feature has been on Facebook since some time. It is not new. However the good part is that the 'Sorting' can be done by way of Posts from people you have subscribed to.
  • The cover photo that you use on your Pages will be displayed with more space on the News Feed. 
What are your Points!

My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.