Sunday, January 27, 2013

Interaction Is The Core Of Your Social Media Efforts

Many a times you may have wondered as to where does Social Media lead us. 

Since your Target Audience is on Social Media you too are trying to understand the Social Platform. However whatever be your goals - the end and means are 'Interaction'.

Interaction is the communication between your Community Members and your Page. The whole story and truth is in this.  

It is good Interaction that will lead to amazing relationship between your Community Members and Your Page. Thereby you will be able to enhance the value that your Brand and Business brings to them. Add to this in turn they will be great Brand Ambassadors for you.

Interaction is the main instrument to measure where you are in your Customer's Life, what do they think and perceive of you. Do they have problems with you, your product and your service. It is due to appropriate Interaction that you will be able to tackle a Negative Comment and so on. 

What is your take?


My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Wednesday, January 23, 2013

How To Make The Best Of Facebook For Your Business And Brand - Social Media

Facebook has turned out to be one of the most critical and ultimate destinations for most Business and Brands. Since practically all are on this same Facebook Platform  it ends up being important. Infact it has almost substituted the other contact details mentioned on visiting cards. The unfortunate part is that not all Business and Brands are active although they have created their Facebook Page. 

If you have created the Facebook Page then see to it that you are active on it each week. It is great if you can attend to it atleast four times a week. A Page that is not attended to might attract spammers. It is also very significant that you are not bothered about your own Business and Brand.

Additionally you should also monitor your Page. You need to encourage interaction of your Facebook Page Members. The advantage of interaction cannot be underestimated. The more the interaction towards your Posts from your Community Members the more Facebook algorithms would understand that your Posts and Pages are popular and people value them. This then leads to Facebook throwing up your Page when someone searches.

Respond. When there is a comment put up, please see to it that you respond as soon as possible. Do not assume that the person will be ok with a late reply. 

Utilize the Posts broadcast well. Posts which contain Photos and Text will be much more liked by Facebook. Facebook algorithms are prepared to 'like and read' the Posts with Text along with Photos.

Do not be robotic. Remember that you are talking and communicating with Humans. Hence it is imperative that you communicate naturally. This does not mean that you move away and think of slang language only. However it is critical that you 'talk' and not render instructions. 

Brand Tone and Brand Personality are very important. It is essential to understand the Brand Personality and then start your first Post. Facebook is an ideal space where you can actually demonstrate your Brand Behavior. 

Facebook is made to share - since you are looking at Facebook you might as well request your existing Community Members to share the Posts etc. Do not make this blatant. However you can request for a quick share. This enables your Facebook Page go viral and have many more persons look at it. 

Content is the king and shall remain the king. You need to build your content in a manner such that it is valuable to your Community Member. Remember it is not about you it is about the Members. 

I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Wednesday, January 16, 2013

What Factors Matter For Your OnLine Reputation - Social Media



Your Online Reputation consists of a number of factors. The only way to get hold of them is to be regular on checking them. It is essential to know what is your reputation looking like and what people would be thinking / perceiving about you. In recent times your OnLine Reputation matters as much as your OffLine Reputation matter. It does not matter in what walk of like you are - you need to be clear on how you are projected.

Your OnLine Reputation consists of:
  • Comments: Comments that you put on various Forums which are your industry based, Blogs, Social Media Sites, WebSites and so on. This means you need to keep attention to not only what you Post as comment but also the Sites on which you Post your comment. 
  • Content: Content is another section that you need to take care on. What write, how you project your personality is important.
  • Blogs: Blogs are essential to project your academic and experience based knowledge. This is another essential way in which you can portray your worth. You will not find an opportunity to tell people how sound your knowledge , with a Blog you can.
  • Press Release: It is a good practice to share what you are doing with Press Persons OnLine. If your articles is News Worthy then the Press Persons will release the same in their OnLine world.
  • Competitors: It is a good Idea to join your Competitors so that you are aware on what is taking place. Ofcourse keep in mind that they too will join your OnLine spaces.
  • Social Media: It is a good idea to have your presence on a Social Media Page. what you need to know here is that you are to not go rampant on all Social Media Sites. The reason being is that if you are on many Social Media Sites then you will eventually end up Posting similar matter across. Hence you duplicating the content will end up being an irritation to your Community Members.  
Your turn! Share your key methods!

I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Facebook Graph Search - Social Media

Facebook has recently announced that they are getting into 'improvised search'. This is called 'Graph Search'. 

You will have noticed so far that Facebook already has search enabled - this you will see on your Facebook Personal Profile Home Page top side. Now there is much more user-friendly search data to look into. This means that the search algorithms will now look at what the Facebook Audience likes and interacts with. 

Thereby you will get results based on what your Friends have Liked in addition to the typical search results that you had so far. This means that your search results could be different from my search results. Thus they are Personalized Results. Having said this, it is not restricted / limited to what friends like. It enhances and throws up to you regular results plus recognized results. 

This kind of search is a little different from your existing searches. It recognizes the phrases that you key into your search box and matches it with what your friends like. 

Currently this entire search engine is in its introductions stage and hence you will be given results based on photos, people, places and interests. Soon it will roll onto Posts and what your Network writes and shares as well. So before you get into a hotel you will know if your friends also liked it or not. 

Do you see the two level search? One is finding the hotel the other is knowing if your Friends recommend it! 

Interesting?

My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.