Wednesday, January 23, 2013

How To Make The Best Of Facebook For Your Business And Brand - Social Media

Facebook has turned out to be one of the most critical and ultimate destinations for most Business and Brands. Since practically all are on this same Facebook Platform  it ends up being important. Infact it has almost substituted the other contact details mentioned on visiting cards. The unfortunate part is that not all Business and Brands are active although they have created their Facebook Page. 

If you have created the Facebook Page then see to it that you are active on it each week. It is great if you can attend to it atleast four times a week. A Page that is not attended to might attract spammers. It is also very significant that you are not bothered about your own Business and Brand.

Additionally you should also monitor your Page. You need to encourage interaction of your Facebook Page Members. The advantage of interaction cannot be underestimated. The more the interaction towards your Posts from your Community Members the more Facebook algorithms would understand that your Posts and Pages are popular and people value them. This then leads to Facebook throwing up your Page when someone searches.

Respond. When there is a comment put up, please see to it that you respond as soon as possible. Do not assume that the person will be ok with a late reply. 

Utilize the Posts broadcast well. Posts which contain Photos and Text will be much more liked by Facebook. Facebook algorithms are prepared to 'like and read' the Posts with Text along with Photos.

Do not be robotic. Remember that you are talking and communicating with Humans. Hence it is imperative that you communicate naturally. This does not mean that you move away and think of slang language only. However it is critical that you 'talk' and not render instructions. 

Brand Tone and Brand Personality are very important. It is essential to understand the Brand Personality and then start your first Post. Facebook is an ideal space where you can actually demonstrate your Brand Behavior. 

Facebook is made to share - since you are looking at Facebook you might as well request your existing Community Members to share the Posts etc. Do not make this blatant. However you can request for a quick share. This enables your Facebook Page go viral and have many more persons look at it. 

Content is the king and shall remain the king. You need to build your content in a manner such that it is valuable to your Community Member. Remember it is not about you it is about the Members. 

I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.