Tuesday, May 21, 2013

How To Analyse And Measure / The ROI Metrics For Social Media

Measuring Social Media can end up being a tedious task if not done with right Objective. You need to be clear on what exactly you are looking at. Measuring will go hand in hand with the objective and the reason as to why you ventured onto Social Media Platform. 

It is essential that you discuss and make sure that every concerned person is in tune with your Measuring Metrics. This is to be done at the very beginning. Over the course of time as your Page Members grow there will be fine tuning and tightening of the Metrics; however it is best to have a direction from the very beginning. Just the way you would have put forth the objectives of Social Media similarly you need to put forth the Measuring Metrics as well. 

The reason? Well if you set your foot ahead without knowing the direction and the goal then you may end up going all over without a direction. It is best to understand the Objectives and Measuring Metrics of Social Media at the very beginning. 


There are plenty of discussions taking place on what exactly would be the Measuring Metrics. For example there are people running for the number of 'Likes'. Just having 'Likes' is not a Measure to ensure popularity. People join your Page for various reasons. For example: At times they could be tired of the Customer Care on phone who perhaps may not be responding in the correct manner. Hence they could be hoping that your Page Administrator could be more active in procuring an appropriate response / solution. 


The various Metrics could be:

  • Study the Members of your Page. Are they relevant and your correct Target Audience. If you do develop a good Brand - Customer Relationship will it add value to your Objectives. 
  • Number of Interactions taking place as compared to the Number of Persons who have Joined you. 
  • The Quality of interactions. Mere numbers is not enough. If the people are talking with each other on topic that is unrelated to your Page then this interaction is of no use. 
  • It is essential to view the number of interactions with respect to the repeats taking place. If people have got engaged in one Post and then they are no more interacting in subsequent Posts then you need to take a call if that one Posts value is good enough to draw any analysis. 
  • If your back - end data collection is good and if the company has an IT department then tag the Customer data with your Members of Social Media. See who is purchasing and who is Passive.
  • Can you identify the low hanging fruits. Can you cluster the various Members into Active Members, Passive Members and so on. 
Check out these two Posts for more:



I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.

Sunday, May 5, 2013

Social Media BackLinks


A very big part of managing and nurturing your Social Media Business / Brand Page is to be found on Search Engines. Other important reasons are Brand Image, Customer Care, Relationship Building etc. Search Engines like Google.com have been long enough on the net to know how to recognize good and healthy links and url. 

One of the ways to come up ahead on the search engine listings is to have BackLinks. Technically, BackLink is an inbound html code that points to your website. You probably are wondering why you would want a BackLink. This means that, If you have many websites with single, one-way, links to your website, the search engines interprets this in your favor. 

To achieve good Back - Links, the search engines should view your site as an 'authority site'. If your Audience is satisfied with your writing and if they are looking forward to more then your Page will look like an 'authority site'. Websites mention and point to, or refer to, articles and videos on the authority site.

If you get people to have your URL on their sites then you stand a good chance with Search Engines. You need to keep in mind that Search engines need to view your Partner site as healthy. This means that you are not go rampant asking people to have your URL on their Page. You need to check their credibility, repeat audience and general traffic etc. In case their site is not of good standing then you have a very disadvantage situation here. 
So while BackLinks is good to have please be careful on which Site your URL is. 

My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.