Social
Media should be a part of your Film Marketing and Launch Plan. You need to be
sure on how exactly you will use the Social Media Platforms like Facebook and
others. Just the way your Marketing Plan would have a set of tactical steps for
action, your Social Media is to have an action plan as well. Social Media
is not to be seen as an isolated one - off case. You need to streamline
the entire Marketing Activity across all Platforms be it Hoardings, Ads,
Events, Social Media and so on.
Below are the quick steps that
you need to take while Planning for Your Movie on Social Media:
- Social Media Specialist: Working on Social Media requires expertise
in many Marketing functions. For instance the person handling your
Facebook Page is to be aware of the Film Personality and how should the
Brand Behave on the Social Media Platform. It is critical to understand
the Film as a Brand Print and Personality. This will then be useful to know
what kind of execution you will do on the Social Media Platform. The tone
of voice is to be culled out from the Brand Personality.
- Negative Comments Crises Management: While we all are certain and anxious that
our Audience are happy with our output,
we also know that there would be some issues which would end up being a deterrent to
our efforts. It is important that once you know the Brand
Personality you have an agreed Crises Management written mandate. The
reason being that while you are in an open space of the internet there are
Audience who can voice their opinion and suggestions. This not only comes
to you but also goes to other Existing Audience and Future Audience as
well. Any negative publicity needs to be understood in a matured
manner and not be responded in anger. Practically all Films see
Negative Comments.
- Monitor And
Listening: It is important that you have a well-constructed Monitoring
System in place. This will keep you on top of the various Comments going
out in the World Wide Web. It would be great if you have an alert system
to send you an alert whenever your Movie is mentions in the OnLine
World.
- On-Page SEO: It may not be essential to know technology in order to do SEO.
Yes, there are specialists who can do off - page SEO which
is done via programming, script writing, coding and in the edit HTML
formats. However with limited knowledge of programming you need to be
aware of where all you can work to ensure that the various search engines
throw up your page when your target audience do their search.
- Key-Word: One of the main reasons for your Page to come up ahead on Search
Engines like Google.com is selecting the right KeyWords. This is critical.
Before you post your first comment / information you need to decide and be
sure of what are your Key-Words. This would emit from doing Key-Word
research of your category, competitors and what your Brand is to personify
and identify with. Add to this be realistic and think in terms of your
target audience. What word would they type in search engines are essential
that you know.
- Page Philosophy: While you have your Film Philosophy in tact
you will also need to decide on what is your Page Differentiation and
Philosophy. It is important that you pre-decide on the reason as to 'why
should people join your Page'. Is it that they will receive exclusive
offers, or a launch preview etc. Or is it that they get to connect with
your Film Celebrities. Or should they be given a sneak peek on behind the
scenes.
- Audience
Mind-Set: You need to understand what your Audience thinks about your Film
and Films of similar jauntier.
- The
Ripple Effect: It will be good for you if you can understand The Social
Media Site's Functionality and Its Perception As well. Hopefully you plan
to have many more Movies released. In this case why not get the existing
people note that there is a future release….This does not mean you declare
the movie – what you need to do is that after your Movie is done with
please do continue to connect with the Page Audiences. It is best to
really know the functions of the Social Media Platforms that you take up.
To use them optimally is the best way to get results. The
most worrying situation is when a Film I released and the Movie
Makers do not keep the Page active. This leaves a bad impression for the
Brand and Business. Add to this the Page is open for Spammers. Keep
the Page active so that the next time you already have a great
enthusiastic Audiences.
I work as Freelance Social Media Network Online Professional. My
Business Page is on Facebook at: http://www.facebook.com/pervarakapadia Do join me.
Pervara Kapadia
I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: http://www.facebook.com/pervarakapadia
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