A Brief Bio:
I work as an independent Social Media professional and Writer in the online world.
I find Online Social Networking, Writing and Managing, for brands and products very interesting. I utilize the online space like Facebook, Blog, Twitter, and LinkedIn. Along with this I write articles, post on blogs and work on content for websites as well. I have written across various industries and categories. My writing work is done within brand limits and I adhere to On-Page SEO requirements. I write on one off basis as well as part of Social Media project requirement. My Business Page is on Facebook at: http://www.facebook.com/
Managing your brand Online Reputation, ORM, keeping a track of your brand and competitors is what I will help with. Doing online research is part of keeping track of where your brand is. Online media, including search engine optimization is managed to make positive information visible to the public and downplay any information which could negatively affect the business. Online Reputation Management comprises various elements. Together they start to form a complete picture and enable our stakeholder experience to percolate within the system.
To know more, incase you are not already on my Blog: To know my credentials kindly visit: http://goo.gl/kscfh
Specialty And Services You Can Avail By Partnering Me: Scope Of Work:
I work as an independent Social Media professional and Writer in the online world.
I find Online Social Networking, Writing and Managing, for brands and products very interesting. I utilize the online space like Facebook, Blog, Twitter, and LinkedIn. Along with this I write articles, post on blogs and work on content for websites as well. I have written across various industries and categories. My writing work is done within brand limits and I adhere to On-Page SEO requirements. I write on one off basis as well as part of Social Media project requirement. My Business Page is on Facebook at: http://www.facebook.com/
Managing your brand Online Reputation, ORM, keeping a track of your brand and competitors is what I will help with. Doing online research is part of keeping track of where your brand is. Online media, including search engine optimization is managed to make positive information visible to the public and downplay any information which could negatively affect the business. Online Reputation Management comprises various elements. Together they start to form a complete picture and enable our stakeholder experience to percolate within the system.
To know more, incase you are not already on my Blog: To know my credentials kindly visit: http://goo.gl/kscfh
Specialty And Services You Can Avail By Partnering Me: Scope Of Work:
- Setting Of Alerts
- To track your brand and your competitors
- To enable us to understand the positive and negative mentions online
- Blogging
- Online Community Management
- Networking on Social Network Sites Like Facebook, Blogs, Twitter and LinkedIn
- Article Writing
- Product / Service Reviews
- Press Release Writing
- Submission To Search Engines, Articles Sites, Directories For Sites, Blogs
- Online Research
- All Writing Will Be Done Keeping On-Page Search Engine Optimization [SEO] In Focus:
- All written matter will keep a sharp focus on SEO requirements.
- The keywords will be pre-decided between your end and me and this will be followed through out.
- SEO focus will be continuously and consistently giving it a special attention so that we try and come up high in the organic search results of search engines.
- If your established site has no SEO optimization in place at all, and has navigation that is blocking search engine spiders, then the site / page will not throw up on a high ranking with search engines.
A Quick Example Of What I Could Work On With Regards To Social Media:
For instance I could handle your Facebook Business / Fan Pages. I can work on the community and enhance the brand and customer relationship. I work in tandem with the brand personality and bring alive the brand print on the Facebook Community Pages. As an example you can view my Facebook Business Page so that you could get an understanding of how I would manage the Community. Naturally the tone and behavior would change dependent on the brand personality that would be created. My Business Page is on Facebook at: http://www.facebook.com/
Years Of Experience:
Over 15yrs. From 1993 started my venture into the world of communication.
With over 15yrs of experience [over 7 yrs in Mass Communication and over 9 years in Direct Marketing + Digital (Online and Mobile Marketing)] I continue to have the thirst to understand more audiences.
I have been working in the Online Space since 2001 alongside with the Brands and Clients. As the online and Social Media world developed I moved into Social Media full time.
What I Have Done In The Field Of Communication Since Over 15 Years:
I started my career in mass communication way back in 1993, proceeded onto direct marketing and then went onto digital assets, online media and mobile marketing. Currently I work in the Online Social Media Networking as Self-Employed, Freelance Professional.
For instance I could handle your Facebook Business / Fan Pages. I can work on the community and enhance the brand and customer relationship. I work in tandem with the brand personality and bring alive the brand print on the Facebook Community Pages. As an example you can view my Facebook Business Page so that you could get an understanding of how I would manage the Community. Naturally the tone and behavior would change dependent on the brand personality that would be created. My Business Page is on Facebook at: http://www.facebook.com/
Years Of Experience:
Over 15yrs. From 1993 started my venture into the world of communication.
With over 15yrs of experience [over 7 yrs in Mass Communication and over 9 years in Direct Marketing + Digital (Online and Mobile Marketing)] I continue to have the thirst to understand more audiences.
I have been working in the Online Space since 2001 alongside with the Brands and Clients. As the online and Social Media world developed I moved into Social Media full time.
What I Have Done In The Field Of Communication Since Over 15 Years:
I started my career in mass communication way back in 1993, proceeded onto direct marketing and then went onto digital assets, online media and mobile marketing. Currently I work in the Online Social Media Networking as Self-Employed, Freelance Professional.
Commenced my professional journey with corporate / financial advertising, then went on to consumer durable, then worked on FMCG and proceeded to handle retail communication and loyalty programmes. Today I have a strong hold on digital strategy and brand reputation management online.
Well, allow me to put across that my professional services have geared as the consumer progressed across various mediums.
During my tenure in communication I have been happy to address a variety of audiences and categories. Worked on the Retail outlet for groceries and provisions for households, Consumer Durables, FMCG and Beauty Salon. Also have covered the hair colour market as well. Much before this was working on the Hotel Industry communication.
My journey in the digital space commenced with retail category way back in 2001. Those were times when we made the elaborated website with purchase and customer login benefits. It was all about drawing a robust site with call center screen integration. So that when call center is talked with the same information flows. On the Beauty Salon we had done the complete web and call center integration. Planned a complete new hair style based on features, texture and lifestyle. Built with a robust back-end logic with the aid of expert professional hair stylists, technology professionals and creative professionals.
My journey in the digital space commenced with retail category way back in 2001. Those were times when we made the elaborated website with purchase and customer login benefits. It was all about drawing a robust site with call center screen integration. So that when call center is talked with the same information flows. On the Beauty Salon we had done the complete web and call center integration. Planned a complete new hair style based on features, texture and lifestyle. Built with a robust back-end logic with the aid of expert professional hair stylists, technology professionals and creative professionals.
Social Media Experience:
- In order to know and understand how I manage community kindly join me at my Business Page on Facebook at: http://www.facebook.com/
pervarakapadia - A good note to go through would be on how I would go about planning and handling the Social Media requirements: http://goo.gl/65bCQ
- A note on handling of negative comments: http://goo.gl/tHTMP
- What are the Social Media uses for your brand and marketing objectives?: http://goo.gl/IDvFr
- Community Management on Social Media sites like Facebook is not just about having a Fan / Business Page set up: http://goo.gl/WgqSK
- A note on how to measure your Social Media efforts: http://goo.gl/uRv12
- Segregating Your Community Members: http://goo.gl/3y49u
- Measuring Your Customer In Social Media: http://goo.gl/EjAHQ
- A note on Types Of Your Audience Personalities in Social Media: http://goo.gl/vrYUd
- How To Decide The Frequency Of Your Posts On Social Media: http://goo.gl/wM2fL
- A note on Acquisition, Retention, And Building Loyalty In Social Media: http://goo.gl/NvTlg
- What Makes Your Facebook Page Get Banned - Social Media: http://goo.gl/faVXI
- Google+ Can Remove Your Contests - Social Media: http://goo.gl/Za0QX
- To know my credentials kindly visit: http://goo.gl/kscfh
- Credibility check, What People Have To Say About Pervara - Social Media Network Online: http://goo.gl/NSiwU
- Services You Could Avail Of By Partnering Me For Your Online Marketing Activity - Social Media Network Online: http://goo.gl/JclE8
Clients and Brands worked with while working in Mass Communication, Direct Marketing, Internet Space and Social Media Network Online:
- Oster - Kitchen Appliances
- ICICI - Bank
- Shoppers Stop – Retail Apparel Mall
- DNA - NewsPaper
- Tata AIG – General Insurance
- Bharati AXA – Life Insurance
- Henning – Diamond Consulting Group
- Health & Beauty Centre of HLL – Beauty Centre Mall
- Scorpio – From Mahindra
- SangamDirectSM of Hindustan Lever – Provisional Store
- Lakme Beauty Salon of Hindustan Lever – Beauty Salon
- Nutrisse – Hair Colour
- L’Oreal – Skin care
- IDBI-PRINCIPAL – Mutual Fund
- Sarovar Park Plaza Hotels & Resorts Pvt. Ltd. – Hotel / Hospitality Group
- Hotel Marine Plaza – Boutique Hotel
- Sanuk Thai – Thai Restaurant
- Sagar Plaza - Hotel
- Godrej Electronic Security Equipment – Security Equipment
- Godrej Geha Paper Shredders – Paper Shredder
- Raheja Vihar Powai – Residential Complex
- Raheja Woods - Residential Complex
- Jindal Iron & Steel Ltd. – Financial Issue IPO [initial public offering]
- Videsh Sanchar Nigam Ltd. [VSNL] – Corporate
Capabilities:
- Focus on consumer insights that develop and bring the Consumer closer to the brand. Maintaining the continuous check on consumer brand relationship.
- Continuous effort towards Brand Reputation Building and developing Brand Identity. With sustaining the Brand during acquisition, retention and value enhancement of Customers.
- Team player with self-driven force.
